Head of AI at @magnific

Segovia, Spain
Joined February 2008
🚀Excited to announce F Lite: a new open-source text-to-image model by @freepik and @FAL! The first at this scale that’s both open-source and trained exclusively on licensed, high-quality data.🧵
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Iván de Prado retweeted
Meet Magnific Move: motion graphics you can talk to Animated charts, launch videos, logo reveals. Type what you want, say what to change, and make it move with agentic video editing Every layer stays editable, see it in action
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He creado en unos minutos esta animación promocional para la próxima Maj@Conf usando el nuevo Magnific Move. Un simple prompt con la URL y listo. No está nada mal. ¡Buen trabajo de Magnific otra vez!
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Meet Magnific Move: motion graphics you can talk to Animated charts, launch videos, logo reveals. Type what you want, say what to change, and make it move with agentic video editing Every layer stays editable, see it in action
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I'll be at Berlin GTC this week. Anyone else around?
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Se viene conferencia tech en Segovia 👏 @joaquindiez y otros se lo están currando. Yo no me lo pierdo. ¡Apuntarse todos! majoconf.es/
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Iván de Prado retweeted
Today's AI models are a technical marvel. With enough expertise, you can steer them almost anywhere. But by default they have to serve many masters, and easy prompts give you bland results. Magnific is not build for "anyone." We serve creatives, and the default mode on these models is not what our users want. Months ago we started a project with these goals: 1) built on top of existing models. Leverage the existing AI models as the building block. Get better when models get better. 2) make the default generation by and for creatives. Easy to get great results. 3) trivial to stay on brand. A new model from scratch will be something that will become obsolete in weeks / months. Our approach enhances them for our users, making a useful contribution that is long-lasting and differentiated. After many false starts, we landed on a pre, post-processing, and routing layer on top of a few of today's state of the art models. We tested the model first with our employees, and later with external users, on two tests: best image for a given prompt, and best image overall (blinding the prompt). The first checks prompt adherence, the last checks image aesthetics. Magnific One came out first on both tests by a wide margin. You can use it exclusively on @magnific, test it yourself and tells us what you think.
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“A toilet.” That’s the prompt I use to test how creative a model is. Something mundane, nothing artistic. Magnific One gives really interesting images. The built-in art direction works! Try it out at Magnific.
🤖 Made with AI
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Magnific One A new way to bring art direction into image generation Unlimited in Magnific Desktop until October 15
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Nice new things are coming... Stay tuned!
Your brand has a vision. This one will get it Coming soon to Magnific
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Iván de Prado retweeted
Something is happening on Magnific soon This one is for the creatives, by the creatives
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A call to all entrepreneurs, founders, small business owners in Europe and anyone else who aspires to star a company at some point. This is the moment to act and let your voice be heard on EU Inc. EU Inc is the proposed legislation to make it easier to start and grow a company across Europe. It is now in front of the European Parliament and also being negotiated by governments. The objective should be very clear: you should be able to start and grow your company in Europe as your home market. What this should mean is, I think, at a minimum this: 1, You should be able to start a company online and cheaply. 2. You should be able to have a simple registration that you can fill out by yourself, with secure identity checks built in. You should not be forced to hire and pay a notary for this process. 3. The basic rules should be the same across Europe and should be common. There should be one registry with common rules and you shouldn't have to go to the lawyers of each country to set up different subsidiaries. 4. There should be a simple way to give employees a share in what they are helping you build, through stock options. They should only pay the tax when they sell those shares and when they receive the money. 5. The paperwork should be much simplified. There should be one channel for doing the VAT across borders and use the time saved to do your job and not to do paperwork. 6. The rules should support the entire life of the business; raising money, growing, going public, and also liquidating a failed business should all be done under the European common rules. Opening a bank account in another country, hiring across borders should be seemless. The European Commission made an initial proposal that was not sufficiently ambitious in my view but that was a useful start: it had online registration in 48 hours for less than €100 and measures to facilitate the taxation of employee stock options. It had some rules on common liquidation of the companies. In my view it was not ambitious enough because it allowed national authorities to impose further requirements, such as notaries. It was already falling short on tax and employment, but the reforms that the other institutions are introducing are making it even less ambitious. The draft that is being discussed by the governments eliminates the European company register and replaces it with a website that is just a portal to underlying national systems. This does not improve the creation of companies in any way. They're also eliminating the common procedures to liquidate failed companies, which was very useful because it facilitates the financing of these companies. The danger in the legislation is that it will require so many national exceptions that the founders will, in fact, end up facing still all the different regimes and it will make absolutely no difference. What I suggest here is that you write to your member of the European Parliament this week. Tell them about the obstacles your business is facing: the paperwork, the difficulty of giving shares, of raising money across borders. Explain what it costs and why it makes it difficult to create employment. Ask them what they will do to help you to make this legislation useful. Your MEPs work for you. Here are their contact details: competecentre.eu/the-launch-… The MEP leading Parliament’s work is René Repasi. The other political-group negotiators are Axel Voss, Pascale Piera, Mario Mantovani, Pascal Canfin, Sergey Lagodinsky, Kira Marie Peter-Hansen, Arash Saeidi and Marcin Sypniewski. Share this with other entrepreneurs. Help make sure that the people writing the law hear from the people that the law is meant to help.
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THE SORROWFUL FIGURE is OUT NOW! ⚔️ What if the giants were real? The first episode of Contanimation TV takes Don Quixote’s delusion seriously: if he sees giants, we see giants. Produced by Contanimation Films × @magnific #MagnificOriginals
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Iván de Prado retweeted
Anthropic and OpenAI both dropped their latest models on the same day, so I put them in a chess battle. Opus 5.5 vs GPT-6 Sol. Who do you think won?
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Javilop is amazing. Now he is a director. Watch the results of 6 months of work using only AI and a single person. It is amazing that something like that can be done by just a single person nowadays.
Backrooms Nemoris S1E01: It Eats Light I've spent the last six months working in secret on this pilot episode for a new Backrooms canon. We premiered this week in Toronto and a it's now available on all platforms: a new Magnific Originals series! This is quite possibly the most complex project I've ever taken on in my life. Yep, even if that sounds like an exaggeration, it took even more effort than building the first version of Magnific Upscaler. I had never before tried to bring such a concrete, specific vision to the screen while pushing the current state of the art as far as possible. Every scene you see in this episode, every object, every movement of a character's hands, every space, every hum of the fluorescent lights... it's all there for a very specific reason, with absolute control and intention on my part. I never imagined that something that looks so simple on the surface could be so incredibly complicated. The script is my own, based on the original Backrooms concept (the iconic 4chan image) but developed to create an entirely new canon from scratch. In this first episode, I reveal barely more around 5% of the overall puzzle, so you may end up thinking: what the f*ck did I just watch? Or you may need multiple viewings to pick up on some extra clues, because several of them are genuinely hidden. The idea is to create a full 10 episode series, an anthology, and have you, the viewers, gradually piece together the puzzle yourselves as the clues are revealed. Beyond the video and image generations, I did all of the editing in DaVinci Resolve, with particular attention to the sound. I'd say around 60% of the time I spent on this project went into sound. In some scenes, there are more than 13 stereo tracks layered at the same time, using sounds I recorded myself or created and edited from generations and foley libraries. Every sound, every voice, and every gasp is designed to pull you into the world of the story and make you feel like you're actually there. That meant spending an enormous amount of time on sound design, thinking about things like the individual position of each sound in space, EQ, reverb to simulate different environments, the sense of immersion, etc. I've never learned so much about something so quickly. As for the generations, a few numbers: • 12 hours of total generated video for 17 minutes of final footage 🤯 • More than 7,000 generations in total. • An average of around 60 generations for every 15 seconds of final footage. • 6 months of work, including many weekends, with just one person behind the whole thing... I almost lost my mind. • Platform: Magnific, of course. Models: mainly Seedance 2.0 and 2.5 for video generations, and Nano Banana Pro and Seedream 5 for image references. • Approximately $20,000 in total token costs, not including the value of my own time. For the next episodes, I can't do this alone again or I'll go crazy. My plan is to put together a small team: voice actors, a colorist, 3D VFX artists, a sound designer, and, in general, people from the traditional film industry who can help us professionalize our pipeline and take this story to another level. If you're reading this and you think you might be interested, please leave a comment. Ah! If you have any technical questions about how this was made, I'd be happy to answer them. Feel free to ask me anything you like! Anyway, I'll leave you with the episode. For the love of everything holy: please watch it at home, relaxed, on a big screen, with a good sound system or a quality pair of headphones, the lights off, and some popcorn. And most importantly, enjoy. Nemus te reddat!
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And well, entirely made on @magnific
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Iván de Prado retweeted
Remove the friction Magnific Desktop is live for macOS and Windows Sync folders, native shortcuts, tabs that remember and local processing. Every part of your process, with no friction on your desktop Live webinar today at 6pm CEST · 12pm ET. We'll show you every detail
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Google's fab four are founding their own project 😮. A big loss for Google, no doubt. Sure they'll do great things.
Announcing Discovery Loop! I am very excited to announce that, along with my longtime friends and collaborators @Sanjay_Ghemawat, @OriolVinyalsML and @quocleix, we are founding Discovery Loop (@DiscoLoopAI), a Public Benefit Corporation whose mission is to automate machine learning, science, and engineering to accelerate discoveries and progress. The four of us have worked together for 14 to 30 years, and have helped build some of the world’s most used products, infrastructure and AI models, and we’re excited to turn our attention to this ambitious endeavor. ♾ Learn more at: discoveryloop.com
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