Practice Area Lead at @Slalom. Formerly CTO at @POP_Agency. Obsessed with using customer data, #CDP's, MarTech and cloud architecture to drive revenue growth.
Seattle
Joined January 2009
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Growth hacking ain’t just for startups anymore. Given its tremendous success, it’s time for enterprises to get onboard. The right tools like @Amplitude_HQ make this much easier.
"The growth hacker mindset, combined with the right tools and practices, offers a blueprint for enterprise companies to realize digital transformation and unlock growth."
@Slalom's @jakebenn covers how #growthhackers understand customers with data.
blog.amplitude.com/what-grow…
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This is too true. Persistence conquers the pit of despair that inevitably accompanies big evolutions.
Join me today as I discuss the next evolution in product analytics with Amplitude: Using #MachineLearning to automatically identify paths in the customer journey that either accelerate or hinder the customer experience. @SlalomSeattle @Amplitude_HQ
info.amplitude.com/journeys-…
Big news in the #MarTech space. A mash up of two great companies, @twilio and @Segment. Things are about to get about to get interesting.
Cloud communications business Twilio has agreed to acquire customer data infrastructure company Segment for $3.2 billion on.forbes.com/6017G2YXT by @alexrkonrad
I'm a big fan of Amplitude for product and marketing analytics, and my clients often ask how it differs from Google Analytics. Growth designer Lex Roman (@calexity) does a hilarious job explaining the distinction: bit.ly/3g83axI @Amplitude_HQ #GrowthHacking
Growth wisdom here👇. Focus on Adjacent Users (non-core users stuck on the fence) to unlock growth. Use cohorts to identify them and empathy to address their needs. *Really* smart stuff from @iambangaly. #GrowthHacking
new essay:
my friend Bangaly (@iambangaly) - ex-growth Instagram/Instacart - has a framework on how to move from your core users to the next. He calls it the "Adjacent User Theory"
andrewchen.co/the-adjacent-u…
Whoa. #Serverless with persistent storage.
BREAKING: Your mental models, as @awscloud Lambda can now mount EFS for persistent shared storage. aws.amazon.com/blogs/aws/new…
👇This is an absolute must read.
Long but good read detailing examples of subtle racism and white privilege yesmagazine.org/opinion/2017…
Heart breaking. #BlackLivesMatter
This happened to me in #Chicago today (multiple posts to follow below)
#BlackLivesMatter #JusticeForGeorgeFloyd
A must read for mangers (especially managers in tech). Things are not normal right now. Thank you @ParissAthena.
If you have Black employees, please read this.
Thank @ParissAthena for doing the hard work for you.
hackernoon.com/hey-employers…
You are heard, Jeremy. You have my support and admiration.
Listen - This is a message to THE ENTIRE TECH COMMUNITY: If you ignore issues faced by people who look like me in tech and want to silence voices - then you don't care about making it a place for everyone... You just want a pure sanctuary. Want unity? THEN HAVE MY BACK. SPEAK UP
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Nice breakdown of a full-featured AWS web app using a 100% serverless architecture by @xavi_lefevre. link.medium.com/z0w0nz5cI6
His own words overlaid with data. Simple. Damning.
Every citizen should watch this Morning Joe montage to understand how badly they have been betrayed by an incompetent, delusional, deceptive, ignorant, overmatched president. mediaite.com/tv/watch-mornin…
This is a *very* interesting line of research, optimizing for AI/human team collaboration, rather than ML-only accuracy. #MachineLearning
Excited to share a draft of our new work on human-centered AI!
arxiv.org/pdf/2004.13102.pdf
w/ @besanushi @ecekamar @erichorvitz @dsweld
When an AI assists human decision-makers, e.g, by recommending its predictions, is the most accurate AI necessarily the best team-mate? (1/5)
This is a very clever, thorough and doable technique for testing APIs. Thanks for the tip @techgirl1908!
When testing your APIs, verifying the response code is not enough, and we're much too lazy to write assertions for *every* property within the body.
This is where Approval Testing really shines.
🔗 angiejones.tech/verifying-en…
ALT code snippet showing API call and Approval Testing verifying the entire header and body in one line of code. Code snippets available on blog post linked.
"Change is no longer something you manage in the moment, but something you must actively prepare for." My brilliant colleague @TravisJen explains how to plan for fast & hard-to-predict change via the discipline of Strategic Foresight. @SlalomSeattle
linkedin.com/pulse/increase-…