creative director/founder @supernova_nyc. romantic-era poet. futurist cowboy. newsletter: https://nitter.gq/t.co/gjrnyI21Wb
New York, NY
Joined February 2020
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Recent spot for @Kiehls supersucker
Agency: Prime Content
Producer: Malia Hurwitz
Production: @supernova_nyc
Producer: Jared Wolf
Creative: Seth Marques / Jared Wolf
Art Director: Seth Marques
3D/Animation: Josh Parsons
Sound: Prime Content
Opening night of Supernova's new art salon, Reading Room, tm night in williamsburg
partiful.com/e/K1WKxIvtgRq5E…
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Opening May 8, the Reading Room by Supernova.
In just three weeks, we've already used the new studio to produce a brand campaign photoshoot, host a feature film starring a well known Netflix star, and rehearse for our new original cabaret show featuring top broadway talent.
Outside of day to day studio operations, the Reading Room will showcase a wide range of live experiences and activations across music, film, fashion, theatre, literature, and comedy.
We have many ideas, but for the first few months we'll let things unfold organically.
We're early but I can already feel the excitement in the neighborhood for a new space like this.
And ultimately at the heart of everything we do, our eyes stay laser focused on becoming the premiere culture driver and world builder within brand and entertainment.
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any tea or liquor brands in nyc want to participate in a new live show concept? think the box + crazy horse paris. will be one of the first productions in our new venue in williamsburg @supernova_nyc
we had over 150 people come to our auditions yesterday...
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Supernova is opening a new home. Loft + rooftop in the heart of Williamsburg, our studio headquarters and a cultural programming space in one.
With live shows, film screenings, and events worth showing up for ...
Formal announcement coming in April
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Preliminary announcement but the lease is signed, we’re opening an event space with a rooftop in the heart of Williamsburg this Spring @supernova_nyc
Alongside our creative studio and production HQ, it will include a BYO reading salon / chess lounge and regular open programming
IRL is going to crush AI over the next 5 years.
In the last 3 months, $750M+ in capital was deployed on "anti-AI" bets.
Big players are doubling down on their investments in events, experiences and in-person connection.
Here's what I'm seeing:
@cornerapp, a social map app for Gen Z, has grown to 60K+ users helping people curate and share places to meet IRL—"Google Maps but social." Everyone ik in NYC loves them.
@partiful, @poshvip_, and @LumaHQ have raised a combined $60M and are exploding. Partiful hit 500K+ MAU, Posh hit 6 million registered users, and Luma has over 2 million users signing up for events.
Harvard alum @aidaxbaradari just launched @be_inaudible, the first smart device to stop unwanted audio recordings and keep IRL conversations private.
@mcuban made a massive bet, investing in Burwoodland, a NYC-based live-events company behind IRL experiences in the US, Canada, and Europe.
Former COO and CPO of Hinge officially launched Rodeo to help people spend more time IRL with friends.
@a16z keeps doubling down on IRL via investments and a16z Build — a dinner series and community for founders / operators figuring out their next move. @nazzari, @katiekirsch, @eriktorenberg.
Billion-dollar companies are paying $$$ for community and events leads:
- @AnthropicAI: Events Lead - $320k
- @Substack: Events Lead - $190k
- @VaynerMedia: Head of Experiential - $250k
- @Spotify: Global Experiential & Content - $175k
- @BiltRewards: Director of Events & Experiences - $150k
Investors are pouring billions of dollars into AI.
But smart money is quietly deploying millions into IRL at the same time.
a16z backs both OpenAI and Partiful. ElevenLabs and Substack.
The nuance is - it's not AI vs. IRL.
It's that the more we live online, the more premium real-life connection becomes.
They're not competing investments.
They're a hedge on each other.
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Tech twitter seems to think all film and media will be generated
Meanwhile B&H this morning was packed like a best buy in 2003 with ppl buying cameras and production equipment
A tale of two worlds
People want real without the gatekeeping, think we’ll land somewhere in between
Just not sold on generative media as an engaging format to replace live action. Ecomm, stock imagery, faster post, yes
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Old man and pigeon
producer: 🙆♂️
animation: josh parsons
sound: seth marques
pigeon model: mac lynch
made in blender
AI maximalists might officially be the most insufferable class of humans on Earth
Remember the old adage ... if a tree falls in a forest, and no one is there to hear it, does it make a sound?
AI has no intrinsic value unless a human is using it, the human provides its purpose and meaning, and ultimately its economic value
Without a customer to serve, AI has no use case and it will cease to exist
My logic
If AI collapses the job market, consumer spending will drop, markets will suffer, and in an unstable economy no one will have money to spend on frivolous things like software, and AI companies will lose profits with a lower customer base to serve, and without profitability they will run out of venture capital, and without financial capital they will not have sufficient resources and power to run data servers, and without sufficient electricity AI companies will not be able to grow, and society will end up right back where it started
Two possible outcomes:
1. Private markets become fully autonomous through technology, and governments (led by military and central banks) become the defacto backstop to support the human race
or
2. Private markets collapse before AI models become sophisticated enough, and technology falls into a Malthusian trap equivalent
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jared wolf retweeted
Introducing Figma Connect.
The best way to turn your Figma designs into code.
No MCP hell. No plugins.
Just copy and paste your designs into MagicPath and turn them into interactive prototypes without compromising your craft.
Every pixel. Every detail. Every asset. Preserved.
We’re releasing Supernova’s 2026 creative roster.
Supernova is building a curated collective of directors, designers, animators, and production talent across live action, animation, experiential, design, and VFX.
Over the coming weeks, we’ll be introducing individual creatives and directors, and clarifying how Supernova operates at the intersection of brand, production, and entertainment.
To mark the release, we’re hosting an intimate cocktail gathering with live jazz next Thursday in New York. It’s a small room by design, intended for brand side leaders, creative decision makers, and collaborators we’d like to work with this year. Invite below