Jeremiah “Jay” Cathey

The best customer engagement strategies don't rely on one channel. They create one connected customer experience. SMS + Loyalty + Wallet + Email + Web Push + Automation = stronger relationships and more repeat business. — @jaycathey @Try_Umbrella #CustomerEngagement #SMSMarketing #Loyalty

#BlackHistoryMonth 💪🏽🙏🏽

83.3 #83.3 😬

With personalization no longer a "nice-to-have", but rather a "must-have" aspect of your brand experience, cookie-cutter approaches won't work. Especially in an industry like DTC eCommerce, where customer tastes & behaviors change rapidly on a regular b…lnkd.in/gzgNUm92

A great, well-organized product catalog is the difference between you and your biggest competitor. Heaps of eCommerce stores struggle with creating a properly-optimized product catalog for themselves. As a result they end up: 😞Losing new and even o…lnkd.in/gZaW-6Hh

A high-converting, profitable eCommerce website often ticks off a few boxes. Needless to say, a lot of it boils down to a few specific things, such as: 1. The website structure 2. The website copy 3. And...its speed Having worked with over 600 bra…lnkd.in/g3YZbBP2

D2C founders & marketers, have you ever wondered if there's a secret growth hack that can significantly increase your subscriber base and boost sales? Spoiler alert: It's called cross-sells and upsells! 💥💪 In the competitive world of eCommerce, stan…lnkd.in/gqQdFxgW

Marketing attribution can be a complex beast to work around with, and even the most experienced marketers often get tangled up trying to figure it out. With a study by Forrester Research stating that nearly 77% marketers still struggle to measure the pe…lnkd.in/dJPf8RtP

One key factor holding back D2C stores from maximizing the impact of their marketing campaigns: their AOV. 📈 AOV is a key metric that measures the average value of each customer transaction. A higher AOV not only signifies increased revenue but also i…lnkd.in/gxV2djBF

Struggling to convert those clicks into sales? 🛍️🛒 Here are 15 mistakes that are destroying conversion rates for your eCommerce store 👇 - Bad checkout flow - Lack of social proof - Poor mobile experience  - Unclear, non-persuasive copy  - Too many sl…lnkd.in/gjMnbB3n

High bounce rates are a pain point for eCommerce stores, leading to poor customer experience and lost revenue. So how do they deal with this problem? – Simple; use personalization as your cheat code to engage & hook your website visitors! Here’s how y…lnkd.in/dyHffBYD

👋 Want to know the ultimate hack to skyrocket your Customer Lifetime Value (CLTV)? 🚀 As an eCommerce brand owner or marketer, the CLTV is probably the #1 metric to analyze how well your brand is performing at a deeper level. Over the years, I’ve see…lnkd.in/gzpyGh7X

🎯 Want to know the secret of the top 1% of D2C brands for better customer retention?🚀 It’s none other than using push notifications for your eCommerce store! 🛍️📲 Surprisingly, these have been around for a while now – being leveraged by businesses e…lnkd.in/gQv3vCHZ

Want to know if email marketing is working for your D2C brand in 2023? Start tracking your numbers! Yet, most people don’t know which ones to track. I've witnessed 100s of email campaigns being run by some of our customers at Wigzo by Shiprocket & al…lnkd.in/gMKhdEB2

Email marketing is a powerful tool for driving revenue for direct-to-consumer (D2C) brands. 💰📧 Yet, most brands don’t leverage it in the right manner – which then develops into a slew of “bad habits” when it comes to using email for driving your custom…lnkd.in/gTXrxJCd

Simple growth mantra that D2C founders often forget: 🛍️🛒 Retention rates in eCommerce aren’t just about the no. of repeat sales you generate. They’re also about building long-term customer relationships. Rather than just focusing on improving their…lnkd.in/gc5m_VJh

Growing an eCommerce business can be a lonely & difficult task. From tracking consumer behavior to fulfillment & even personalization, there are lot of things a D2C brand owner needs to consider if they want to deliver a unique customer experience. He…lnkd.in/gvgb2VzX

Most eCommerce/D2C growth advice is focused on acquiring & engaging with new customers. A possible goldmine 💵 that many eComm brand owners ignore is the “dormant customer”. According to a study, a business has anywhere between 20-60% of customers tha…lnkd.in/g87-TA8u