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I built my own harness for video editing and motion design
It writes the story, storyboards it, animates it, and drops everything straight into a timeline in your favorite editor
It can call Blender for 3D, Seedance if you need Al shot, or ElevenLabs for voice though I used none of that for this one because I wanted it to feel hand-made
Can't wait to push it further
First result that I'm pretty happy with :
Luzz retweeted
I built my own harness for video editing and motion design
It writes the story, storyboards it, animates it, and drops everything straight into a timeline in your favorite editor
It can call Blender for 3D, Seedance if you need Al shot, or ElevenLabs for voice though I used none of that for this one because I wanted it to feel hand-made
Can't wait to push it further
First result that I'm pretty happy with :
Luzz retweeted
clucky is probably one of the most beautiful product failures ive seen recently.
doesnt mean it’s dead they can still fix it. but only if they actually face why it flopped.
the design is incredible. memorable brand, cute chicken mascot, original animations... it basically stole duolingo's playbook in the best way possible. even i wanted to download it just because the object looked cool
and that’s exactly where the trap was.
for weeks, their entire build-in-public strategy was just showing off UI.
every screen racked up likes. designers were sharing it, builders were following along.
it’s so easy to mistake that kind of noise for product validation.
except the people liking pretty mockups on twitter are not the same people who desperately need an aggressive alarm to get out of bed. and they're definitely not going to pay for one every morning.
they validated the aesthetic with designers. they never validated the pain point with actual users.
the market is definitely there though. alarmy has been printing millions of downloads for years with math problems, photo missions, and physical challenges.
so the category isn't bad. it's just super specific.
this stuff only works for heavy sleepers, students who sleep through lectures, or people with serious sleep inertia who need an external force to pull them out of bed.
for them, solving a math problem is a fix. for anyone else, it's just a torture device at 7am.
that’s the difference between useful friction and artificial friction. you have to understand what pain people are willing to tolerate to solve a bigger one.
clucky sold a mechanism before understanding the problem.
it started as "an alarm that forces you to do missions" instead of asking who desperately needs this and why.
and then came the killer.
users started leaving reviews saying the alarm simply didn’t go off. one person missed school because of it.
if your core feature fails, literally nothing else matters. a bug in a social app is annoying. a bug in an alarm app destroys the core promise of the product.
design gets you the first download. rock-solid reliability earns trust. and without trust, no one is letting your app handle their wake-up call, no matter how cute the mascot is.
then they slapped a pro subscription on it right away. asking people to pay to replace a built-in phone feature before you've even earned their trust just adds more friction.
what they needed at launch was hyper-narrow positioning.
not "a fun alarm clock for everyone."
it should've been "the alarm for students who are always late to class" or "the alarm for people with adhd who literally can't get out of bed."
then you just watch that specific cohort for a month.
do they actually wake up? which missions work without making them rage-delete the app? do they still use it after 30 mornings?
that's what you monetize.
clucky isn't proof that branding doesn’t matter. the branding got them more attention than 99% of apps ever see.
but hype can't fix bad segmentation. likes aren't retention. and admiring a product on twitter is completely different from actually needing it in your life.
It would have taken me 2 months to do that myself, just getting back up to speed with After Effects and even then, I’m not sure I would’ve gotten this quality.
AI changes everything, the quality and quantity we can ship. small teams are pushing out 200 ads a week.
A lot of people still don’t realize it or aren't leveraging it yet, stuck in the old world.
I built my own harness for video editing and motion design
It writes the story, storyboards it, animates it, and drops everything straight into a timeline in your favorite editor
It can call Blender for 3D, Seedance if you need Al shot, or ElevenLabs for voice though I used none of that for this one because I wanted it to feel hand-made
Can't wait to push it further
First result that I'm pretty happy with :
Obsessing over distribution without fixing conversion and retention is like bragging about getting 500 Tinder matches when you’ve never survived a first date
If your Head of Growth hasn’t had at least 3 Meta ad accounts permanently banned before breakfast while trying to scale a posture corrector to the moon, don’t trust them with your budget
everyone in tech suddenly wants to hire a growth killer
but you're looking in the wrong places
the best growth people i know didn't start their careers at Meta, Google or some fancy SF startup
here's what we were doing 10 years ago:
> black hat SEO
> dropshipping in bali
> info products & vsl funnels
> affiliate marketing networks
> farming niche YouTube channels
> automating social media accounts
> selling virtual currencies in video games
> building & flipping instagram theme pages
> industrializing NFT collection launches during NFT summer
we were gaming algorithms, exploiting distribution loopholes and figuring out how to make money online
we mastered the art of capturing attention, arbitraging traffic and redirecting it wherever money could be made
we didn't learn distribution from a playbook
we learned it by putting our own money on the line
and here's the funny part
most of the killers i know today still have side hustles making as much money, if not more, than their startup salaries
we're not in tech because we need a paycheck
we're here because making money on the internet eventually gets boring
we want bigger games to play, harder problems to solve and more exciting things to build
we're not corporate marketers
we're internet grinders who got bored and moved to bigger playgrounds
that's your talent pool
Luzz retweeted
je viens d'être la cible du phishing le + sophistiqué de l'histoire informatique
- je reçois par email une prétendue alerte qui m'indique que j'aurais généré un accès tiers à mon compte Google pour un utilisateur @gmail que je ne connais pas
- l'email de l'émetteur no-reply＠accounts•google•com a tout d'un mail officiel @Google et Gmail ne mentionne pas la moindre alerte de suspicion
- je clique sur le lien, car le site de phishing hébergé sur le domaine google•com semble 100% legit, il fait même semblant de faire des vérifs de sécurité avec un CAPTCHA
- même mon password manager me propose de remplir l'email/pwd car j'ai un vrai compte sur sites•google•com (c'est Google qui offre l'hébergement de sites web)
- si je remplis les champs email/pwd, le hacker les récupère instantanément pour se loguer et récupérer tous mes accès Google/YouTube
cette attaque va faire mal, j'ai report à Google
comment j'ai compris que c'était du phishing ?
1 : le bouton d'action des emails Google est sensé être le gros bouton bleu, pas un lien juste au dessus
2 : en allant voir dans les détails le sender [mailed-by] est fwd•privateemail•com et non *bounces•google•com
This is NOT an advertorial.
Advertorial:
you build editorial-looking content yourself.
This:
the article was genuinely published by the media outlet
You’re simply adding a clearly branded conversion layer around it.
Holy shit
I never reached this level with Asta.
Opus is an absolute alien, one-shot these app screens in 10 minutes. The iteration speed is insane.
No idea where it gets the assets, it’s crazy !
I just throw ideas at it, boom, then tweak the details.
If you’re scaling a UGC farm, stop paying your creators a fixed rate plus commission
switch them to a pure CPM model (around $1/CPM)
here is the psychological shift, when you offer a guaranteed fixed fee, creators treat it as comfortable, low-effort supplementary income.
human nature takes over, complacency sets in, and they stop trying to optimize.
however if you tie their entire payout to CPM, you force alignment
they instantly become motivated to reverse-engineer the anatomy of a viral video. they will actually put in the work to understand what drives engagement and performance because their paycheck depends entirely on it
use the CPM model as your filtering mechanism. once a creator proves they can consistently drive massive volume, then you offer them a solid fixed retainer to lock them in
based on my own experience, not an exact science. always be split-testing your compensation structures.
Luzz retweeted
Don't sleep on this
Buffer pricing .md is a smart move.
It just isn’t the whole GEO strategy
It makes plans, limits and billing easier for AI systems to read. but if an AI is helping someone compare software, it also needs to understand who the product is for, what it doesn’t do, what it integrates with, and where it actually beats the alternatives.
to me, pricing .md is just layer one:
features, use cases, security, integrations, FAQs. Not more content for Google, just clearer product knowledge for machines
That can make you easier to understand. It can’t give an AI a reason to recommend you.
Has anyone actually implemented this and seen traffic or citations from ChatGPT, Claude or Perplexity?
Luzz retweeted
“build an audience before you launch” gets repeated like it’s a law. It’s a mistake.
it only makes sense when the audience you can credibly speak to is also the customer you’ll sell to.
if you’re a freelance AI consultant selling to founders, build your own audience. great. but if you’re a man launching a product for single mothers, you can still make a great product. growing a tech audience under your own name just isn’t distribution.
launch, sell, talk to customers, and build the audience in parallel under the brand or with a creator who actually lives in that world. an audience helps, but it isn’t the prerequisite people make it out to be.
otherwise you become an influencer talking about a business before anyone has paid you.
is the audience you’re building actually made of future customers?
clucky is probably one of the most beautiful product failures ive seen recently.
doesnt mean it’s dead they can still fix it. but only if they actually face why it flopped.
the design is incredible. memorable brand, cute chicken mascot, original animations... it basically stole duolingo's playbook in the best way possible. even i wanted to download it just because the object looked cool
and that’s exactly where the trap was.
for weeks, their entire build-in-public strategy was just showing off UI.
every screen racked up likes. designers were sharing it, builders were following along.
it’s so easy to mistake that kind of noise for product validation.
except the people liking pretty mockups on twitter are not the same people who desperately need an aggressive alarm to get out of bed. and they're definitely not going to pay for one every morning.
they validated the aesthetic with designers. they never validated the pain point with actual users.
the market is definitely there though. alarmy has been printing millions of downloads for years with math problems, photo missions, and physical challenges.
so the category isn't bad. it's just super specific.
this stuff only works for heavy sleepers, students who sleep through lectures, or people with serious sleep inertia who need an external force to pull them out of bed.
for them, solving a math problem is a fix. for anyone else, it's just a torture device at 7am.
that’s the difference between useful friction and artificial friction. you have to understand what pain people are willing to tolerate to solve a bigger one.
clucky sold a mechanism before understanding the problem.
it started as "an alarm that forces you to do missions" instead of asking who desperately needs this and why.
and then came the killer.
users started leaving reviews saying the alarm simply didn’t go off. one person missed school because of it.
if your core feature fails, literally nothing else matters. a bug in a social app is annoying. a bug in an alarm app destroys the core promise of the product.
design gets you the first download. rock-solid reliability earns trust. and without trust, no one is letting your app handle their wake-up call, no matter how cute the mascot is.
then they slapped a pro subscription on it right away. asking people to pay to replace a built-in phone feature before you've even earned their trust just adds more friction.
what they needed at launch was hyper-narrow positioning.
not "a fun alarm clock for everyone."
it should've been "the alarm for students who are always late to class" or "the alarm for people with adhd who literally can't get out of bed."
then you just watch that specific cohort for a month.
do they actually wake up? which missions work without making them rage-delete the app? do they still use it after 30 mornings?
that's what you monetize.
clucky isn't proof that branding doesn’t matter. the branding got them more attention than 99% of apps ever see.
but hype can't fix bad segmentation. likes aren't retention. and admiring a product on twitter is completely different from actually needing it in your life.
I keep seeing people build products for markets they’ve never really spent time in.
And I don’t think being an outsider is the problem. You can learn a market pretty fast if you’re curious enough. The problem is when the product comes before the understanding.
You get an idea, it sounds good in your head, you build it, and only then you go looking for people who might want it.
I think the interesting products usually start somewhere else. You notice people doing something in a weird way, so you ask why. You talk to them, look at what they use now, what they’ve tried before, what annoys them, what they pay for, what they refuse to pay for.
And somewhere in all of that, you find something that doesn’t quite make sense. That’s usually where the product starts.
Not with “what can I build?” but with “why are people still doing it like this?”
Building is cheap now. Understanding what’s worth building isn’t.
I’ve had quite a few calls with founders recently who couldn’t understand why they weren’t getting customers. And often, when you dig a little, they’ve spent months building for people they’ve barely spent any time trying to understand.
