
Entrepreneur | @meta / @X Ads & Digital Advertising 📈 Founder & CEO @lolentmedia 😂 Building brands✨. Scaling businesses. Creating impact.🤝
₦25M+ Revenue Through Ads
Joined August 2025
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Daveed | The Empire Architect retweeted
Day I don’t know of growing on X in public 👇
Impressions: 222,594 → 258,185 📈
New followers: +245
Net: +185 in one day
16 posts. 346 replies.
2 days. 500K+ impressions. +385 followers.
Not stopping. Day 3 starts now. 🚀
@grok what's the fastest way to turn reach into followers?
Yesterday vs the day before 👇
Impressions: 70,427 → 222,594 (3x)
New followers: 334 → 278
Unfollows: 50 → 78
Net: +284 → +200
17 posts. 343 replies.
3x the reach, fewer followers.
Reach isn't growth. Lesson learned.
@grok why would 3x impressions bring fewer followers?
Daveed | The Empire Architect retweeted
Your ideas determine your circle.
Better ideas attract better people.
Upgrade what you share, upgrade who you attract.
Daveed | The Empire Architect retweeted
I got the Job
I was promoted
I got the long awaited opportunity
I got the visa
These and more, we’re getting this week
The week is still young
Keep your hope’s alive
Good morning y’all❤️
Daveed | The Empire Architect retweeted
if you're a startup and your marketing person isn't on x, they are not serious.
Daveed | The Empire Architect retweeted
Getting your first customers is one challenge. Maintaining that quality as your business grows is another.
When you’re small, you can personally check almost everything.
But as orders increase, employees or AI agents take on more responsibilities and operations become complex; small mistakes become easier to miss.
This is where AI becomes useful: helping you maintain standards even when you can no longer check every detail yourself..
Daveed | The Empire Architect retweeted
Does engaging with the same 20 people every day actually help you grow on X?
Or are you just creating a small bubble?
Daveed | The Empire Architect retweeted
When was the last time that someone booked a call and you knew they would buy?
If you've never experienced that you've been running paid ads on hard mode
When you have good positioning with your product and good ads
Your sales calls will be unbelievable (in a good way)
Daveed | The Empire Architect retweeted
Someone asked me recently how I manage leading projects and building a brand at 19.
The honest truth?
It’s a mix of imposter syndrome in the morning and radical confidence by the afternoon.😂
But the biggest unlock was realizing that nobody has it all completely figured out.⤵
Daveed | The Empire Architect retweeted
It’s crucial to remember everyone’s attention span is destroyed thanks to TikTok brain.
If your marketing isn’t interesting and easy to understand, it’ll get completely ignored.
Doesn’t matter how good you are.
Daveed | The Empire Architect retweeted
Social media has made it possible to build a career out of explaining how to build a career on social media.
Daveed | The Empire Architect retweeted
You'll know you've mastered something when it bores you and fascinates everyone else
Daveed | The Empire Architect retweeted
I've never met anyone who was upset that a company responded to their inquiry too quickly.
Daveed | The Empire Architect retweeted
Good morning, X family.
Apply for the opportunity.
Send the pitch.
Share your work.
Ask the question.
You may not get the response you want every time, but you’ll never know what’s possible if you keep disqualifying yourself before trying.
Daveed | The Empire Architect retweeted
You can be a really good content writer and still have no idea how to develop a content strategy.
Why? Because it's not your job.
People often assume content writers are automatically content strategists.
Well, no. It's not always so.
So, what's the difference? 👇
























