*STV Publisher:*📺
“We truly believe in premium programming and live streamed sporting events. We want creative control to ensure the streaming experience”.
—
*Me:* 📈
“im just tryna monetize ads for beet-root powder & gas station boner pills on Amazondotcom
by UFC fight .id”
Should MuseAI interactions and product discovery be included in the Meta (IG/FB) attribution framework?
They already have the fleet of advertisers; and this could easily pipe into Robyn (Meta MMM)
My wife’s first time wearing her @FREDASALVADOR sandals and the plastic breaks…
fredasalvador.com/products/s…
Is this a quality control issue?
Some creative agency got paid by ford to come up with the ultimate CallToAction campaign.
—
“Ready, set, Ford”
—
I mean it pretty much screams “GO on, do it, overcommit, for the next 84 months, idiot”
These live TV panoramics of Yankees stadium give me 100% conviction that Yankees fans are less enjoyable/tolerable than Mets fans.
—
Just saw 2 dudes in the bleachers fighting over “how far he shoulda hitta’da homerun”
Amazon does this nuanced thing where.
1) add item to cart
2) get impatient - revisit item - BuyNow instead.
3) item gets auto-removed from cart to avoid accidental 2nd purchase.
—
🤌
Once more publishers understand how terrible attribution frameworks are (e.g. what gets rewarded).
⌛️
They will end up bundling impressions and attribution reports together; focused solely on properly rewarding (attributing) their touchpoint.
🖼️📈
Are their any stats regarding fill-rate for Streaming TV ad pods?
Is low % fill-rate still a problem for Streaming TV pubs?
Excluding/not talking about web display or audio inventory.
-jt retweeted
That's the spine. Fair hit. That's something to sit with. A real observation. That’s the whole thing. Sharpen that: say the word. Notice the arc of what just happened. One honest caveat: the full amount, stated plainly. Genuinely. Quietly. Honestly. That’s doing real work.
View from my desk on Friday at 5pm.
✍️
It’s the reason I never got around to your email;
and that’s okay,
we are humans.
FoxNation executives looking at closed loop STV attribution across Roku devices and the local Publix.
The @HomeDepot bookmark logo almost ended my marriage tonight.
This shit looks incriminating when your wife borrows the phone.
The life and times of tim on HBO Max is peak college Sunday-night nostalgia.
—
We used to have real Sunday nights without the anxiety.
—
Rippin’ cigs indoors but out the window. Like a real society.
My wife at the local catholic school BBQ:
“the problem is, everyone I am not pregnant I get pregnant.”
—
The principal:
“Did you know that the 6th kid is free at Thomas More?!”
—
Me: “wanna see how long I can hold this firework🧨”
—
My kids: “here, the mountains are still blue”.
