Asking directly in public #3
@AdityaShips, I saw NotchOwl topped Unicorne the other day, nice one. With all those new users, how are you collecting testimonials?
What would make Testimoon (testimoon.com) worth using for that?
"Nothing, I'm happy with my setup" is a totally valid answer too.
This is a good question, so here's the honest answer.
It comes down to how you use your testimonials, not just how many you collect.
The problem: a visitor on your pricing page doesn't care that someone loved your onboarding. They're wondering if you're worth the money. A visitor on your homepage isn't asking about your integrations. They're asking "are these people legit?"
Every page has a different doubt. A testimonial only works when it answers the doubt the visitor has at that moment.
So I'm building Testimoon around one idea: the right testimonials in the right place.
Here's how I think about it:
→ Homepage
The doubt: "Can I trust them?"
Use short quotes with real names, faces and roles. Volume helps here. A moving row of real customers says "lots of people already use this."
→ Feature pages
The doubt: "Does it actually do this?"
Use quotes that mention that exact feature and the result it gave them.
→ Pricing page
The doubt: "Is it worth the money?"
Use quotes about time saved, money made, "paid for itself in a week". Bonus points if they're from customers on the plan the visitor is looking at.
→ Signup or checkout
The doubt: "Am I making a mistake?"
Use one or two quotes about how easy it was to start and how fast they saw value. This is a nudge, not a wall.
→ Niche landing pages
The doubt: "Is this for someone like me?"
Use quotes from the same industry, role or company size.
A grid of your 20 nicest reviews answers none of these well. Three well-chosen quotes answer one of them perfectly.
What Testimoon does about this today:
Page-by-page widgets. You choose which testimonials appear where, so your homepage and pricing page tell different stories.
Testimonial finder. Search by topic and pull "everyone who mentioned saving time" in seconds.
Insights. See what customers praise most. It often tells you what your marketing should be saying in the first place.
A collection form written for your business, so you get specific answers you can actually use on specific pages, not just "great product, 10/10."
Low ratings (1–3 stars) come to you as private feedback, so you can fix the problem and follow up.
An MCP server, so you can search your testimonials straight from your AI assistant.
The second part of the vision: repurposing.
A testimonial shouldn't live in one widget forever. One good quote can become:
- A social post or quote card
- A case study
- A line in your cold emails and sales follow-ups
- Ad copy, customers often describe your product better than you do and their exact words make great headlines.
- An objection-handling snippet for sales and support
- A story in your onboarding emails ("here's how Sarah got her first win in a week")
- A new headline, when the same phrase keeps showing up in testimonials
Most businesses collect 50 testimonials and use 5. That's a lot of marketing already written, just sitting in a database.
To be upfront: repurposing isn't in Testimoon yet. It's next on the roadmap.
I chose to build the foundation first: collecting, organizing and displaying. Repurposing only works when your testimonials are organized and searchable.
That's also why Pro is $9/mo as an early bird price right now instead of $19. You get in early, lock in the price and help shape the future.
If you want your testimonials to actually do a job, answering the right doubt on the right page and working across all your marketing, that's what I'm building Testimoon for.
I just reworked every page on testimoon.com.
The design is now more consistent across the whole website, text is easier to understand, and it's much clearer what Testimoon actually does.
I've also sent out a bunch of DMs to get feedback, hear what people think, and find out what could be better.
Testimoon is growing. I'm making it better every week.
If you need a way to collect, display, and understand your customer testimonials, give it a try.
I hope the curves continue in the same direction they are currently heading.
I have tried to put more effort into SEO.
I promise I won't add any new features to Testimoon tomorrow. Instead, I'll spend the whole day on marketing and improving my landing page.
Asking directly in public #2
@andilosing, are you collecting social proof at the moment? What would it take for you to use Testimoon for reception?
A feature, a workflow, anything.
testimoon.com
I'm bad at marketing, but I'm learning a little every day.
I've sent a lot of cold DMs. Most never got a reply.
So I'm trying something different: Asking directly in public.
Every day I'll tag one founder and ask directly what it would take for them to use Testimoon.
Maybe it's not a fit for them. That's fine. At least we'll get an honest conversation going.
"Give me 3 testimonials for my pricing page."
Now you can just ask Testimoon. The find feature picks the best testimonials for your website or the right stories for a sales call.
Soon available through MCP.
Collect, find and show the right customer testimonials
testimoon.com
Honest question about llms.txt 🤔
Last year everybody was talking about it. "Add it to your site, it will help with AI search."
Now I don't hear about it so much.
1. Do you still have llms.txt on your site?
2. Did you see any real result from it?
3. Is it not needed anymore?
My editor journey:
Notepad++ → Sublime Text → VS Code → Cursor → Claude Code (terminal)
Now I open my editor only to read and check the code.
So can I go back to Sublime now? It was the best one anyway 😅
Which editor do you keep open next to Claude Code?
This is what I'm doing too for every new feature. I ask Claude to create 3-6 mockups and then I choose the best one or combine 1-2 different mockups.
I get way better results than my goofy designer skills who is trying to prompt how I want a specific feature to work and look.
This quoted post is unavailable.
Asking directly in public #1
@arthuryuzbashev, what would it take for you to use Testimoon for MediaFast?
A feature, a workflow, anything. Be as honest as you want.
testimoon.com
I'm bad at marketing, but I'm learning a little every day.
I've sent a lot of cold DMs. Most never got a reply.
So I'm trying something different: Asking directly in public.
Every day I'll tag one founder and ask directly what it would take for them to use Testimoon.
Maybe it's not a fit for them. That's fine. At least we'll get an honest conversation going.
I'm bad at marketing, but I'm learning a little every day.
I've sent a lot of cold DMs. Most never got a reply.
So I'm trying something different: Asking directly in public.
Every day I'll tag one founder and ask directly what it would take for them to use Testimoon.
Maybe it's not a fit for them. That's fine. At least we'll get an honest conversation going.
Honestly this took me way too long to implement…
Until now, upgrading to Pro plan meant finding your way to the pricing page and starting from there.
Now every Pro feature has its own upgrade button. Click it, see what Pro includes, and go straight to checkout. Or go to your Account & Billing settings and upgrade through there.
Thanks to @ivanibash for pointing this out a while ago 🙏 Small things like this can have a big impact, but you won't see it until someone points them out.
Some mornings I wake up, open Testimoon and fall into the rabbit hole. Is there any point to this? Is my product pointless?
Today I looked at a lot of founders' product pages and their testimonials. Most of you don't use embedded widgets anymore. You hard code them.
Honestly, I would do the same. I hate my own widget embed. iFrames and script tags make me angry. Why use them when AI can add testimonials that match your design in 2 minutes?
But I found a bigger problem. Most pages do one of two things:
1. The same 3 testimonials on every page. "Great product!" "Love it!"
2. A big wall of love with 50 tweets and reviews.
Both don't work well. The first says nothing. The second says too much. Nobody reads 50 tweets. They scroll past and the one testimonial that would convince them is lost somewhere in the middle.
A few targeted testimonials beat a big wall. Every page has one question the visitor is asking. Your testimonial should answer it:
📍 Landing page → "Is this for me?"
Show someone like your visitor. Same role, same size, same problem.
💰 Pricing page → "Is it worth the money?"
Show a result with a number. "Paid for itself in 2 weeks."
✍️ Signup page → "Is it hard to start?"
Show speed. "Set up in 5 minutes, no docs needed."
🔌 Feature pages → "Does it work with my stuff?"
Show someone using that exact feature or tool.
❌ Wrong one → hurts you
Enterprise quote on an indie hacker page = "not for me." Visitor leaves.
People don't leave because your product is bad. They leave because of one doubt nobody answered. The right testimonial in the right place answers it.
So here is what I'm doing with Testimoon:
I keep the widgets (or maybe I'll remove completely later, I don't know yet). But I focus more on MCP so you can prompt your AI "get the best testimonials for my pricing page" and it adds the right ones to your site, in your own design. No iFrame, no script.
The RIGHT testimonials on every page, not just the landing page.
