Katie (@kat_drex) header
Katie (@kat_drex) profile picture

Often found exploring trails or listening to live music. CMO @pelacase @getlomi. Formerly VP Growth @sajewellness & @vegateam & digital @TELUS.

Vancouver, BC
Joined November 2009
Photo by Katie (@kat_drex)Photo by Katie (@kat_drex)Photo by Katie (@kat_drex)Photo by Katie (@kat_drex)Photo by Katie (@kat_drex)Photo by Katie (@kat_drex)Photo by Katie (@kat_drex)Photo by Katie (@kat_drex)Photo by Katie (@kat_drex)Photo by Katie (@kat_drex)
holy shit this question at the Rep. Chuck Edwards town hall 🔥🔥🔥
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"We pay subsidies of 100s of billions of dollars to Canada" No you don't You buy our oil. That's it. That's the trade deficit. Stop buying our oil and it disappears.
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Message from a friend: “Canada has heard rumors about innovation and is determined to will leave no stone unturned in deterring it”
Bad day for Entrepreneurship in Canada 🇨🇦👎. Capital gains tax rate is increasing from a 50% inclusion to 66%. This increases the net capital gains tax rate from 27% to 36%... Compared to the US which has a 20% capital gains tax rate (+ major incentives like QSBS) In my conversations with Canadian entrepreneurs, it's clear: They're feeling less motivated to build businesses here when moving just a bit south could mean saving a lot more.
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We launched a totally new experience for our customers on pela case this week. People can now upload any artwork they want and generate a custom case that is 1 of 1 for them. AI generated, photos, collages, anything.
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How many times in your brand's DTC lifespan have you actually discussed positioning and potentially rebranding? I love this scene in the movie Air. Going through a few rebranding events with some of the brands I work with and it fires me up. While we debate agency spending, cost caps, and cost per clicks realize that most of the brands you manage could probably use your help on better positioning and branding. Stop debating, get in the weeds.
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If food waste were a country it would be the THIRD LARGEST emitter of greenhouse gasses in the world. Basically, when food waste goes to landfills it creates methane. And methane is worse than CO2 by like..80x. It's bad. Very bad. So…today we launch our newest product. Lomi Bloom (2.0) -> seriously...watch the video Here’s why: More than 72% of Americans don’t have access to food waste pickup (aka - food recycling). In short. Food waste is dumb and it’s time we made it smartr (see what I did there?). The solutions offered by legacy waste management kind of suck. Basically, they offer us a little smelly, pest-loving bin to put under your sink and fill with rotting food. We pay real $$$ every year to have our trash picked up and this is all they got? No wonder waste management is one of the most profitable industries out there... These are the reasons (WHY) behind creating the world’s first Smart Waste appliance. As an entrepreneur, this feels like a problem worth solving. We launched the original Lomi in April of 2021. After 165,000+ users and a lot of feedback, I’m stoked to show the world what we’ve been working on for the last 2.5 years. Lomi Bloom is smarter, faster, quieter and… For the first time ever we’re introducing a platform that rewards you for doing the right thing. Every time you run your Lomi, you’ll be earning rewards that can be redeemed for your favorite brands (i.e. - @hexclad, Ooni, Goldilocks and more) Rewards? Wt?!? Yes, I believe in this so much we’re willing to actually PAY people to use Lomi. Almost every “climate” solution we have as a society comes in the form of a tax. Maybe it’s time we try something…different? The new Lomi Bloom will even tell you your carbon footprint from the food waste you divert from landfills by using Lomi. That means this is literally the only appliance in your life that LOWERS your carbon footprint. (Yes, this is verified by multiple third-party orgs) Oh yah, and there are two new beautiful colors in Black and Sage Green. Head to Lomi [.com] (please don’t punish me algorithm gods) to check it out.
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Courtney Dauwalter (Salomon) wins the 2023 #UTMB in 23:29:14. In doing so, she wins the three iconic 100 milers in one summer: the Western States 100, Hardrock 100, and UTMB. Watch our pre-race interview with her: i-rn.fr/23UTMB-Courtney
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Katie retweeted
Have you ever wondered where your waste goes once you throw it away? Check out this article: bit.ly/3v7eyn2 #garbage #reducetrash #foodwastetips
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I'm hiring a head of ecom + growth for Lomi. Only considering people who've been a part of growing a brand from the 8-figure to 9-figure range. If you know someone...DM's are open. No agencies.
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Barring @DjokerNole from the U.S. Open has nothing to do with science or public health. "I’m saying this both as a Democrat and a doctor gravely concerned about eroded trust in our institutions," writes @VPrasadMDMPH: commonsense.news/p/let-djoko…
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Katie retweeted
That's right! Learn more: formswim.com/openwater
Form's smart swim goggles now track open water excursions engt.co/3f3JcCQ
Katie retweeted
🆕 It's here. Now swim open water with FORM goggles! See your GPS performance metrics in real-time while #swimming in open water by connecting compatible @Garmin and @Apple smartwatches. Learn all about the features and compatible smartwatches here: formswim.com/pages/openwater
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I’ve been teaching, talking, and tweeting about this for years, but it’s worth repeating: the ongoing existence of real slavery in the world, today, doesn’t get the attention it deserves. Slavery (in various forms) is not just in the past. It should concern us all.
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Today reminds us that progress might be slow. It might take decades. But no matter what things might look like today, it’s always possible. Happy Pride month, everybody.
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I thought FB was meant to connect us. It's diving us. Must-read — FB knew in 2018 its algorithms were causing social division. It did nothing to stop it. Zuck was"losing interest in the effort to recalibrate the platform in the name of social good." wsj.com/articles/facebook-kn…
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AVA Technologies is hiring a eCommerce Manager in Vancouver, Toronto angel.co/l/2sj7L6
AVA Technologies is hiring a Horticulturist in Vancouver, Remote angel.co/l/2sj8mT
Preliminary results from German serological study of exactly the kind we need (N=509 so far) thelocal.de/20200402/how-ger… reveals that 14% of sample had antibodies for COVID19 & an additional 2% had current infection. Death rate of 0.37% found (I'm not sure yet if this is IFR or CFR).
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