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Jason Kendall, filmmaker and owner of kendallprojects Media & Design specializing in courageous storytelling for athletic & sports organizations.

kendallprojects LLC
Joined January 2017
Photo by kendallprojects (@kendallprojects)Photo by kendallprojects (@kendallprojects)Photo by kendallprojects (@kendallprojects)Photo by kendallprojects (@kendallprojects)Photo by kendallprojects (@kendallprojects)Photo by kendallprojects (@kendallprojects)Photo by kendallprojects (@kendallprojects)Photo by kendallprojects (@kendallprojects)Photo by kendallprojects (@kendallprojects)Photo by kendallprojects (@kendallprojects)
Respect. Pride. Legacy. Fall camp, in the film room. The coaches gave the defense a set of words, then asked the players to define them. “If you haven't achieved anything, respect ain't mandatory. Being a good human being is.” Coach Curnell's challenge: master those words, and this group can be one of the best defenses ever to come out of this building. “We gotta create that amongst ourselves.” UNDERESTIMATED: A Lower Richland Football Story · Ep. III · ALL HEART Still Underestimated. Thank you to @healthybluesc for supporting this series and this community. #Underestimated #LowerRichland #DiamondHornets #HighSchoolFootball #FootballDocumentary @DiamondHornetFB @LRHathletics
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“It's really my home.” One player grew up in the community and has been watching games here since he was five, playing Pop Warner. Another came over from Rock Hill in 10th grade: “This is really just my home now because they accepted me since day one.” Another voice says it reminds him of the country town he came from. And Coach Jamison puts it out there: “I truly believe in my whole heart. These guys can get it done.” UNDERESTIMATED: A Lower Richland Football Story · Ep. IV · NO FEAR Still Underestimated. Thank you to @midlandstech for supporting this series. #Underestimated #LowerRichland #DiamondHornets #HighSchoolFootball #HopkinsSC #UnderestimatedSeries #FamilyOverEverything #LowerRichlandFootball @DiamondHornetFB @LRHathletics @CoachJamison
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“This is all about respect.” — Coach Marlin Taylor Pregame in the locker room. “You gonna make them respect you, or they gonna laugh at you face.” It's time, he tells them, to put your claim on your career. Too slow. Not fast enough. Too short. They've heard all of it. Tonight, “you get to show and tell.” UNDERESTIMATED: A Lower Richland Football Story · Ep. IV · NO FEAR Still Underestimated. Thank you to our series sponsor, @SamuelsReynolds, for believing in this story. #Underestimated #LowerRichland #DiamondHornets #HighSchoolFootball #FridayNightLights @DiamondHornetFB @LRHathletics
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“My grandma was a custodian here for over 27 years.” — Coach Harry Montgomery Born and raised in Hopkins, with family all over this community. When Coach Marlin Taylor called and offered him the job, the last person he asked was his grandmother. She told him to come on. “I knew you was gonna say that, but I just wanted to hear what you was gonna say.” For him, coming back home comes down to one thing: “It's about being here.” UNDERESTIMATED: A Lower Richland Football Story · Ep. III · ALL HEART Still Underestimated. #Underestimated #LowerRichland #DiamondHornets #HighSchoolFootball #HopkinsSC @DiamondHornetFB @THEOLWHISPERX4 @SCFCA1 @DavidHe05739152 @coachMontM @fastdawg101 @Coachtimboallen @CoachJamison @LRHathletics @Bignickle51 @OphirHill_ @LouatTheState @iguerin @MovinChain @BSNSPORTS_SC @HighSchoolBlitz @Bradley706 @_Nard3 @CIWilson_2 @Josh_Tuck27 @dariusjack15 @jordanh_2 @1luhhchama @AdrianDavis5851 @JamereLinnen @ZiyearYates @jamellmyers4 @DanielGee_52 @Eric_Kirk0 @HUDSONSETHH @FryeMightbehim @MauriceHorry @Jeremiah_adams2 @StylesP2027 @kelson_solomon @007kev_ @quan18_
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“We got a whole team to chase the lion.” — Coach Curnell Before a Friday night, Coach Curnell tells the defense exactly what they don't have. “Nobody here with 4 or 5 star.” Everybody has only the tools and abilities they were given. “But the one good thing is, if y'all look around, y'all ain't gotta go by yourself.” Then golden-hour warmups, and the break. UNDERESTIMATED: A Lower Richland Football Story · Ep. IV · NO FEAR Still Underestimated. #Underestimated #LowerRichland #DiamondHornets #HighSchoolFootball #Brotherhood @DiamondHornetFB @THEOLWHISPERX4 @SCFCA1 @DavidHe05739152 @coachMontM @fastdawg101 @Coachtimboallen @CoachJamison @LRHathletics @Bignickle51 @OphirHill_ @LouatTheState @iguerin @MovinChain @BSNSPORTS_SC @HighSchoolBlitz @Bradley706 @_Nard3 @CIWilson_2 @Josh_Tuck27 @dariusjack15 @jordanh_2 @1luhhchama @AdrianDavis5851 @JamereLinnen @ZiyearYates @jamellmyers4 @DanielGee_52 @Eric_Kirk0 @HUDSONSETHH @FryeMightbehim @MauriceHorry @Jeremiah_adams2 @StylesP2027 @kelson_solomon @007kev_ @quan18_
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My brother is a beast as a coach! Thankful for @CoachHowardII for believing in him and putting this together!!
Enough said! Love this TEAM! They might not be perfect but never quit! Congratulations to the player and coaches!
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kendallprojects retweeted
Enough said! Love this TEAM! They might not be perfect but never quit! Congratulations to the player and coaches!
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“This group is totally tight.” — Coach Marlin Taylor Coach Taylor's first year landed right in the middle of COVID, when everybody was doing everything separately. This group stayed together anyway. “You throw a rock, you hit a whole lot of them.” That's why he loves this group, and why he does the job. “It's the reason why you coach high school football.” If that doesn't do something to your soul, he says, this isn't the profession for you. UNDERESTIMATED: A Lower Richland Football Story · Ep. III · ALL HEART Still Underestimated. #Underestimated #LowerRichland #DiamondHornets #HighSchoolFootball #FootballDocumentary @DiamondHornetFB @THEOLWHISPERX4 @SCFCA1 @DavidHe05739152 @coachMontM @fastdawg101 @Coachtimboallen @CoachJamison @LRHathletics @Bignickle51 @OphirHill_ @LouatTheState @iguerin @MovinChain @BSNSPORTS_SC @HighSchoolBlitz @Bradley706 @_Nard3 @CIWilson_2 @Josh_Tuck27 @dariusjack15 @jordanh_2 @1luhhchama @AdrianDavis5851 @JamereLinnen @ZiyearYates @jamellmyers4 @DanielGee_52 @Eric_Kirk0 @HUDSONSETHH @FryeMightbehim @MauriceHorry @Jeremiah_adams2 @StylesP2027 @kelson_solomon @007kev_ @quan18_
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“It's in the game.” — Coach Curnell A multi-team scrimmage at Newberry College. “Let's get ready to compete.” The break goes up on one word: tempo. Coach Curnell on how he explains it to his players. When they turn on a video game, the first thing that comes on says EA Sports. It's in the game. “And that's kind of how I look at it.” UNDERESTIMATED: A Lower Richland Football Story · Ep. III · ALL HEART Still Underestimated. #Underestimated #LowerRichland #DiamondHornets #HighSchoolFootball #FootballDocumentary @DiamondHornetFB @THEOLWHISPERX4 @SCFCA1 @DavidHe05739152 @coachMontM @fastdawg101 @Coachtimboallen @CoachJamison @LRHathletics @Bignickle51 @OphirHill_ @LouatTheState @iguerin @MovinChain @BSNSPORTS_SC @HighSchoolBlitz @Bradley706 @_Nard3 @CIWilson_2 @Josh_Tuck27 @dariusjack15 @jordanh_2 @1luhhchama @AdrianDavis5851 @JamereLinnen @ZiyearYates @jamellmyers4 @DanielGee_52 @Eric_Kirk0 @HUDSONSETHH @FryeMightbehim @MauriceHorry @Jeremiah_adams2 @StylesP2027 @kelson_solomon @007kev_ @quan18_
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“If I can't win, I won't lose.” — Coach Curnell The final week of summer workouts before the Fourth of July break. Coach Curnell's message starts with a warning: “Don't look outside this room for no superhero to come in and save you.” “It ain't a thought process to it, it's a mentality.” Then a lesson to take with it: some jobs need a hammer, some need a screwdriver. Don't take a hammer to the job you need a screwdriver for. UNDERESTIMATED: A Lower Richland Football Story · Ep. II · FAMILY Still Underestimated. #Underestimated #LowerRichland #DiamondHornets #HighSchoolFootball #Brotherhood @DiamondHornetFB @THEOLWHISPERX4 @SCFCA1 @DavidHe05739152 @coachMontM @fastdawg101 @Coachtimboallen @CoachJamison @LRHathletics @Bignickle51 @OphirHill_ @LouatTheState @iguerin @MovinChain @BSNSPORTS_SC @HighSchoolBlitz @Bradley706 @_Nard3 @CIWilson_2 @Josh_Tuck27 @dariusjack15 @jordanh_2 @1luhhchama @AdrianDavis5851 @JamereLinnen @ZiyearYates @jamellmyers4 @DanielGee_52 @Eric_Kirk0 @HUDSONSETHH @FryeMightbehim @MauriceHorry @Jeremiah_adams2 @StylesP2027 @kelson_solomon @007kev_ @quan18_
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