Kenneth Todd

I didn’t start a business to hustle and grind. I started it to become free. 🪽Free to surf. 🪽Free to create and write. 🪽Free to breathe without asking permission. 🪽Free to earn what I deserve, not what I’m given. Most businesses now use AI to create more content. I use it to create more space in my life. Because space is where the best elements live. 😎 Creativity. 😎 Fulfilment. 😎 Family. 😎 Healing. AI doesn’t replace me. It allows me to be more of myself. So when I teach AI + marketing, it’s not about hacks. It’s about helping you realign to what matters the most to you and build systems that support the life you actually want. If you’ve been feeling trapped inside the business you built, you’re not alone. I was there as recently as 12 months ago. Then I simply made a decision to realign. Are you ready to build something that feels like you again?

Today's a beautiful day. We get to choose if we want to add to the negativity and be a victim OR... Be a positive light, take ownership, and make an impact.

I've been MIA for the last couple of weeks. And here's why I'm okay with that. I got a virus about five weeks ago which knocked me down. Lost my voice, was in bed for five days. And my body didn't recover. Extreme fatigue, weakness, muscle pain, dry cough, and shortness of breath. To be honest, it got me a little bit anxious and fearful after three weeks, having struggled with Lyme disease for five years back in 2008 and with long COVID in 2021. I didn't want to take any chances. And I took that as a signal for me to focus on myself. Take stock, take an audit. What do I need to heal within? Where do I need to go? Where do I need to put my focus? Where do I need to put my attention? Where do I need to put my self-love? In today's hustle and grind, do whatever it takes culture, we sometimes forget that the most important thing is ourselves and our own health. Without our own health, we won't have a business. Without our own health, no money in the world will make us happy. Without our own health, we can't show up as a partner, as a parent, as a member of our community. So your number one priority is not just your business and hustling and grinding, but rather yourself. We are blessed in this day and age where we don't have to go work in industrial sweatshops and work 16 hour shifts down a coal mine for six or seven days a week. We can literally choose to do whatever we want, whatever business we want. We have so much opportunity and that allows us the gift of what our grandparents didn't have or even our parents, which is being able to take time out, self care, self love. Heal the wound within, whatever's causing your health imbalances. Remember that. Taking time out is not because you're weak, not because you're a bad person. Not because you don't have what it takes. It's quite the opposite. You have courage, you have honesty, you have integrity, and you have exactly what it takes to become a greater version of yourself.

In 2024, I changed the structure of my pricing with my business. I no longer do high ticket offers. I do a mid-ticket pricing with profit share, revenue share. Here's why I did this: #1 I only need three really good clients to be completely financially free. #2 I can run with a smaller, leaner team. #3 I'm not trapped in acquisition mode. #4 I'm able to participate in the upside of my clients' results. #5 With a lower price point, I'm not putting so much cost and budget pressure on my clients. I'm putting skin in the game with a reduced fee. And the attractiveness of the upside allows me to dig deeper and understand their business in better ways. #6 Instead of them now being a client, they are business partners. #7 I have a leaner workforce and the people that work for me are also on revenue share, so they are incentivized. What does this mean? Better revenue, less clients, greater margins, more time freedom, less stress, more fulfilling business partnerships and relationships. This isn't just a pricing change. It's a complete business model shift that aligns my success with my clients' success. When they win, I win. When they grow, I grow. No more chasing dozens of clients. No more being stuck in endless acquisition mode. Just deep, meaningful partnerships with people I actually want to work with. That's freedom.

Marketing hack: Stop throwing spaghetti at the wall!  Pick ONE problem your audience is ugly-crying over. Solve it so brilliantly they gasp: 'This is EXACTLY what I need!'  'My prayers have been answered!' 'OMG, the law of attraction works' 'This is the thing I have been looking for' Everything else? Generic that will be lost in the infinite online noise. Specific = your superpower.

Here's why you should share your story and post every day. If you're sharing your journey, your wins, losses, highs, lows, struggles and challenges... People are going to be watching and guess what...they are also going through their own struggles just like you. Your content may help them, lift them up, inspire them and perhaps even give them hope to carry on in life. That's the power of sharing.

A big mistake I see when runnign marketing campaigns, is people expecting every one to be successful. Just because your last campaign worked, it doesn't mean the next one will. Why? Because you're dealing with human - their psychology, beliefs, decisions, emotions and desires. They're constantly shifting and that is magic of marketing. Trying to understand those and solve the equation.

Marketing is not easy Running a business is not easy Having a succesful long lasting marriage is not easy Creating wealth is not easy Life is not easy. That is the journey.  Navigating your journey of life, experiencing and overcoming challenges, that enable you to grow. Embrace it all and you become a better version of yourself.

Happy Sunday, friends! A reminder: Your #1 priority isn't your business, your product, or your revenue goals. Your #1 priority is YOU. Because without you, your business doesn't have a driver. When you neglect yourself, everything suffers: • Your health • Your relationships • Your productivity • Your creativity • Your revenue Everything flows from you at your best—physically, mentally, emotionally, and spiritually. When you prioritize your wellbeing, you show up better for: • Your clients • Your family • Your partner • Your team • Your community Take care of yourself first, and watch everything else flourish. What's one thing you're doing today to prioritize YOU?

Happy Sunday, friends. Remember to take time out and enjoy life, your family, and the things you love. A relaxed, rejuvenated, and peaceful you, is... A more creative, inspired, and impactful you!

Building a successful business involves a lot of luck. But luck doesn't come from doing nothing.  It comes from getting out of your comfort zone and putting yourself out there. Connecting, having conversations, and engaging with people.  With zero expectations of what may "come out of the conversation". My best clients and partnerships have come from those with whom I have formed a relationship following an "introduction or meeting".  Some things happened quickly, while others took years to develop before anything happened.   As the golfer Gary Player said, the more I practice, the luckier I get.

Hey you... BELIEVE in yourself. You'll surprise yourself. For so many years, I played small, not believing that I was good enough and "belonged at the table". My belief system was that I didn't know enough, I wasn't smart enough, and if I spoke, others would think I was a novice. It was only when I was forced into situations at the "table", sitting there shaking inside with anxiety, waiting for my time to speak... That I realized that I had been lying to myself for years, the crazy part was that I wasn't even aware that I was lying to myself. I just thought I had to learn and know more. These limiting beliefs, discussed as rational thought, were running the show subconsciously. To be honest, it didn't happen after the first sitting, but after maybe half a dozen, and I started to receive feedback, inquiries, and market leaders hiring me... Where I was back at home, sitting there thinking. Damn, I am worthy, I do know enough, I deserve to be here. Without ANY Additional effort, just a change in beliefs, my income doubled every year for 4 years straight, and more opportunities flowed into my life than ever before. How? By shining the light of truth on my limited thoughts and flipping them on their head. So I repeat. BELIEVE in yourself.

“I’m just not consistent…” You’re consistent. Just consistent with the wrong things. • Overthinking • Scrolling • Tweaking instead of launching • Telling yourself you’re not ready What if you’re not lazy, just misaligned?

You can build a 7-figure business without losing your Mind! Here are the 7 Biggest Mistakes That'll Destroy Your Business and Your Sanity: 1️⃣ Trying to be everything to everyone - Know who you are and who you want to serve, a.k.a. Positioning. Pick a lane that is aligned and be authentically yourself, so that you own your niche. Generic gets you nowhere. 2️⃣ Taking every client that walks through the door - Wrong-fit clients lead to scope creep, endless stress, and you wishing you could just walk away. Trust your intuition and don’t think one client is the sole source of your revenue. Say no to the ones that your gut is screaming “no” to.. 3️⃣ Not knowing your real numbers - You're taking cash upfront, but have no clue what all that work actually costs you. Do the math, or you’ll lose money. You’ll eventually look at your bank account and say…”Damn, I’m better off better off working at Starbucks” 4️⃣ Launching too many things at once - That shiny object syndrome will crush your focus. When starting out and building, focus on one client type, with one problem, and offer one solution. Nail it, and when you have capacity, then move on. 5️⃣ Trying to scale before you're ready - Hiring too early, expanding too fast, and taking too many clients, too quickly, is a path to destruction. Growth without a foundation is just expensive chaos - it’ll come back and bite you in the butt in a big way. Trust me… Don't go for the cash grab, build a long-term, sustainable busy that gives you energy and doesn’t drain you. 6️⃣ Thinking you can (or should) do everything yourself - You have limits, and that is normal! There are people better than you and me at specific roles and tasks. Get help, empower them, and trust them. Your ego isn't worth your sanity. 7️⃣ Building a business prison instead of freedom - You started this to create freedom and live better, not to trap yourself in 80-hour weeks. Always, always set aside and protect your interests, rest, family, creativity, and thinking as if your life depends on it. You don't need to buy into this hustle and grind. The more, more, more…facade. Building a business is not easy, and it is not for the faint-hearted, so there is no need to stack the odds against you.   You can build a business that serves you and your family, creates lasting relationships, solves real problems, and changes lives…all while empowering you and giving you huge amounts of satisfaction along the way. Avoiding these 7 mistakes will help you make that type of business become your truth.

Everyone's out there copying each other like sheep, hyping the same stuff, trying to outdo each other. But...your prospects can smell your BS a mile off. There's a better way. Find the starving crowd. Give them what they're desperately seeking.

Never be afraid or shy about being vulnerable.  It takes a lot of courage and strength to be honest and say, "Guess what, folks, I am struggling here." You'll actually find it to be extremely liberating and empowering, and you'll be surprised by how people rally around and support you.  We all have challenges, and we all need support. Speak up, and the answers will appear.

Sunday tip: It’s ok to just be you. Don’t try be the next “insert famous person name”. Just focus on being authentically yourself. That takes courage, inner reflection and letting go of the ego.

Setting goals is not a mental activity to reach some milestone. Goal setting is actually a personal growth activity. It requires you to become a better version of yourself.

Here's my idea of Business Hell vs Business Heaven: Hell: Full calendar Heaven: Empty calendar Hell: Stuck in acquisition mode Heaven: High long-term customer value Hell: Trapped in a prison I built Heaven: An asset that feeds my lifestyle The difference? One business owns you. The other sets you free.