Random acts of marketing @ScrunchAI. Fmr @commonroomhq @segment @retool. Other obsessions: 👨🍼 Dadding, 🤙 surfing, 🏃 running, & 🐈 cats.
San Francisco
Joined November 2008
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It’s been a minute since @Apple partnered with @Google to power Siri.
Since then the frontier labs have shipped countless new products and features.
What is taking so long? #irrelevant
Yes. Exactly. Who reads a one pager? It’s just a polite “no thanks.”
in sales, i refuse to send one-pagers, presentation slides, loom videos, or other scaled collateral
three bullets crafted for them OR we’re in product together showing off the magic to whom needs to see it with a highly contextualized storyline
anything else, is too far removed from their world-view
yes, this is in enterprise sales
I know not giving your cc to agents sounds a lot like not giving your cc to websites in 1997.
But I’m still not able to make the leap. At least not yet.
Does it bother anyone else when a single (especially short) word hangs on new line of a paragraph?
Or is it just my OCD?
A word of caution before copying this playbook.
Make sure you have:
1. PMF
2. A stellar onboarding experience
3. An accessible price point at scale
Else you’re in for a lot wasted time filling a leaky bucket or overwhelming your sales reps with prospects that have zero budget or authority.
Who would you rather have for growth?
A marketer who cosplays as an engineer (aka marketing engineer)
OR
An engineer who wants to help with marketing?
How AI “labs” obfuscate business terminology to make themselves less culpable:
Companies → Labs
Employees → Researchers
Intellectual property → Training data
idk what it is why the design aesthetic for personal agents went warm, fuzzy, tamagotchi?
I personally want more of an elite, Alfred-type vibe.
Just remembered when this was making the rounds and $41M pre-launch was unheard of.
Feels so quaint now.
Who woulda thunk @HubSpot laying off 7% of it's workforce would be such big news on LI?
These days I'm feeling as if I need to include a @pangram screenshot as proof of authenticity for any post I publish on social.
Nike stock hasn't been so hot over the last 5 but it's still the #1 domain used in form fills by tire kickers as far as I can tell.
Just had the realization that my mom write subject lines on par with @TheHustle @MorningBrew
Selections from my inbox:
- Ten Kings
- Two Prophecies
- Shocking UK data
- Tylenol warning in 2017
- The Coming Economic Tsunami
- Financial Advice from Peter Schiff
- Christopher Columbus was Jewish
- Jonathan Cahn attacked on airplane
kevbosaurus retweeted
This is your competition (all wrong)
*5-8 sentences is overkill for 1st cold email
*it’s not about YOU it’s about them
*personalization must = relevance
*spurring curiosity > selling yourself
*write like an industry expert/consultant
Anyone dunking on @AnthropicAI or @OpenAI for hiring humans for roles that AI could theoretically do should lookup their revenue:employment ratio first.