A feed of killer questions that will unlock killer ideas .. also follow @philmckinney
Joined December 2008
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What emotional, psychological or status benefit could be derived from using your product?.. designer clothes, giving to charity, etc.
Who does not use my product when similiar groups uses it heavily? (young/old, men/woman, rural/suburban/urban) Why?
What new customer segments will emerge in 5 years that don't exist today? #question
What customer segment that exists today will no longer be around in 5 years? (decline of the boomers) #question
Who is passionate about your product or something it relates to? Why or why not? #HarleyDavidson #question
What are the unshakable beliefs in your industry about what customers want? What if the opposite where true?
What activity, done in conjunction with my product, could be combined? (service,delivery,support,advice) #question
When are people not buying my product? (seasonal buying, trend driven, economy, etc) Why? How could I reverse it?
Who does not use my product because experience or special ability is required? What if the opposite where true?
Are you over designing your product to deal with rare exceptions? Remove complexity. Simplicity wins every time.
What service levels could you offer if you controlled the entire value chain? (single throat to choke) How? #question
What is the criteria used by customers when buying your product? Don't assume you know the answer #question
What emotional, psychological or status benefit could be derived from using your product? (Emotional Design)