What was your own impression when you read or saw something that sounds AI generated?
It creates friction.
Something about delegating or outsourcing your THOUGHT PROCESS feels like your brand then doesn’t have that authenticity
AI can be great for editing and processing but don’t use it for the ACTUAL writing
I’ve spoken to a lot of people that are afraid to write
They think they don’t have the expertise
But you don’t NEED to be an expert
You just need to identify an area where you’ve made some personal growth and are 1-2 steps ahead of other people
And even if you’re not there, you can BUILD IN PUBLIC and share your lessons along the way (saving people time)
𝕏 articles are extremely under rated.
Primary benefit 1 = depth
• The biggest benefit of long form content is the DEPTH that it requires you to go into
• Especially when you are starting out, it FORCES you to develop a unique voice, viewpoint, case studies and substance behind your business
• I see a lot of people starting out and they only do short form content. They then wonder why they are not building an audience
When you just do short form, your brand can remain surface level
Primary benefit 2 = pillar content
• One long form piece of content can be repurposed into 5-7 bits of short form content
So if you write just one long form a week, that can be enough to sustain your entire lead generation engine when you’re starting out
The best offer isn't necessarily the one with the most features.
It's the one that gives people what they WANT, and makes them BELIEVE they can achieve it.
With the least amount of time and effort. Hormozi value equation:
Hormozi puts it best. If you want to create an irresistible offer, you need to consider 4 things:
(1) Dream outcome
How badly do people want the outcome you're promising?
Make this go ↑
(2) Perceived likelihood of achievement
How confident are people that your offer will actually deliver that outcome?
Make this go ↑
(3) Time delay
How long will it take for people to get the outcome you're promising?
Make this go ↓
(4) Effort and sacrifice
How much work will people have to put in, and what will they have to give up to get the outcome?
Make this go ↓
Hey, I'm Kimia 👋
I've had quite a few new followers recently, so thought I'd reintroduce myself.
I've spent the last 5 years helping build and scale a digital business to multiple 7 figures in ARR.
A few months ago, I started sharing what I've learned along the way.
A bit of backstory:
• I started my career in banking. Great salary, prestigious job, and pretty much the perfect career on paper. But I always knew I wanted to build something of my own.
• During Covid, I started working on a digital business on the side alongside a small team. Just 6 months later, it was generating enough income for me to quit banking. So I did!
• I spent the next 5 years wearing just about every hat imaginable. Marketing, sales, writing, product, operations. Together, we scaled the business to multiple 7 figures in ARR.
• I'm now 29, living in Dubai, and working on my next venture. This time, I want to help other people build and scale digital businesses of their own.
If that's something you're interested in, I think you'll like it here.
And if you ever fancy a chat, shoot me a DM. I love connecting with ambitious people!
Kimia retweeted
The ultimate writing framework for entrepreneurs who want to make ANY idea insanely compelling:
I've generated millions of views writing for myself and other creators, here are the steps behind every article I write↓
There's a lot of fear around sales.
But if your product is actually good, and you approach people who would benefit from it.
Then why should you be afraid?
"AI takes the originality out my account"
Yes, if you delegate it your thought process.
No, if you assign it non-strategic tasks that save time.
Marketing 101. You should be able to answer every question:
(1) Who is your marketing targeting?
(2) What problems do they have?
(3) What have they tried so far?
(4) Why didn’t it work?
(5) What methods are you teaching?
(6) Why are they better?
(7) What key accounts/books/philosophers have shaped your viewpoints?
(8) What common advice in your space do you absolutely NOT agree with?
(9) What do you ultimately want your audience to achieve?
"Entrepreneurs can never switch off"
Is a limiting belief that is glamourised.
If you don't learn how to rest your mind, you're just going to burn out
Kimia retweeted
One of the best writers here on X, highly recommend you check out @kimiabuilds and attend her workshop
Replying to @kimiabuilds
I'm running a live writing workshop on Oct 21.
We’ll cover:
→ Finding ideas worth writing about
→ Turning them into long-form articles
→ Giving your writing the best chance to get read
Grab your seat here: luma.com/hotmoezt

















