https://nitter.gq/t.co/8z0ixeGBHr ADEBiS (attribution) engineer. Trying to measure the (non-)effectiveness of web advertising. 発言は個人の見解
Kyoto
Joined November 2019
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3pクッキーをユーザに廃止してもらう(?)件に関する調査、について、コメント🤏書かせていただきました。
新しい調査結果が公開されました！
Chrome におけるサードパーティCookie の廃止撤回および Cookie 規制に関する調査結果
kwmlabo.com/research-release…
「ユーザーへの許諾取得等も含めたコンサルティングを行い、プライバシー保護に対する一気通貫のサポートを提供しています」
dentsudigital.co.jp/news/rel…
「プライバシー法制の厳格化」の対応として厳格化されていない国の事例を参考にしているような。
「個人情報を匿名化しID突合」
「大量のIDを収集・突合」
「ユーザ同意前提」
「擬似的にCookieが連携されているような状況」
「サードパーティCookieの廃止の影響を最小限に」
mlit.go.jp/kankocho/content/…
"Google has committed that (...) it will not use a user’s personal data from a customer’s Google Analytics account in its ads systems to track (...). We are considering the extent to which further restrictions on first party data sharing might be required"
assets.publishing.service.go…
"When a customer completes a conversion on your website, you may receive first-party customer data such as an email address, name, home address, and/or phone number. This data can be captured in your conversion tracking tags, hashed, sent to Google"
support.google.com/google-ad…
Antoine Bourlon 🦋 retweeted
LiveRamp, formerly known as Acxiom, maintains comprehensive identity records about everyone in many countries.
We examined LiveRamp's identity surveillance system, which facilitates digital tracking and profiling across many companies. New 60-page report:
crackedlabs.org/en/identity-…
Looks like Google (Search) has started testing Safari Private Click Measurement.👀
Only spotted on a few ads, with PCM's "attributionsourceid" and "attributiondestination" attributes set on their link.
Antoine Bourlon 🦋 retweeted
Pour la 3è édition de son #guide #cookieless,
@Alliance_Dgtle publie une version entièrement revue et rebaptisée : « 𝗚𝘂𝗶𝗱𝗲 𝗱𝗲 𝗹𝗮 𝗻𝗼𝘂𝘃𝗲𝗹𝗹𝗲 𝗽𝘂𝗯𝗹𝗶𝗰𝗶𝘁𝗲́ 𝗱𝗶𝗴𝗶𝘁𝗮𝗹𝗲 »🍪
👉🏼Lien de téléchargement du #guide : iabfrance.com/node/11745
Good to know.
(But third-party cookies can also be copied to first-party cookies?)
"In order to mitigate this partition joining, we should be sure to clear users' partitioned cookie jars when we disable third-party cookies."
docs.google.com/document/d/1…
![[External] CHIPS Chrome Design Doc](https://pbs.twimg.com/card_img/2113771132947984384/kJpBcJtZ?format=jpg&name=420x420_2)
次のITPでは影響受ける想定。
「1st Partyデータ計測基盤Google タグマネージャー™のサーバーサイドタグ™とGoogle Cloud™を基に開発しており、サーバー側で発行された1st Party CookieはCookieの技術規制の影響を受けにくく、コンバージョン計測の精度向上が期待できます」
rtbsquare.work/archives/4478…
"Our AI learns about individual consumers: What they're searching for, what they read on the web, what they purchase, what information they've shared on LinkedIn and other sites, and countless more variables."
help.ads.microsoft.com/#apex…
"A RampID is considered an anonymous identifier. It is an anonymized version of an AbiliTec ID, which is based on PII"
"a maintained identifier (such as a maintained RampID or a maintained AbiliTec ID) represents a person that LiveRamp can fully recognize"
docs.liveramp.com/safe-haven…
"If Bob gets a new email, LiveRamp will need to see that email associated with Bob’s postal address a certain number of times before associating the new email to Bob’s existing RampID"
"The algorithm puts individuals into households if they are seen consistently living together"
"LiveRamp processes the data and matches the IDs within (PII, cookies, etc.) to Google-encoded RampIDs.
LiveRamp hashes the RampIDs with your customer-specific encryption key."
"“_match” version of the tables normally present in ADH will become accessible"
docs.liveramp.com/connect/en…
"While standards are essential for a functioning web, they take time and consensus..."
"...we need to make sure that the new technologies we develop will effectively support the needs of the ecosystem. This requires making the [AR] API broadly available."
developer.chrome.com/docs/pr…