Lana Gibson (@lanalytics00) header
Lana Gibson (@lanalytics00) profile picture

analytics for everyone

Wellington City, New Zealand
Joined October 2012
Photo by Lana Gibson (@lanalytics00)Photo by Lana Gibson (@lanalytics00)
If you want to increase Google traffic to your content check out our new blog post. Complete with successful case study + a little fail just to show you what not to do bit.ly/2XY2c1d
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My post about how RNZ uncovered a new website audience with Google Analytics data - they're young, mobile, and want the latest news then they're out of here! bit.ly/2JHUTiU
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Are you wondering whether to buy Adwords to get more Google traffic? I wrote a post to help you decide bit.ly/2KtbBXL
I've written a post about how the success of your website in Google relies so much on quality content bit.ly/2IQQ0Z7, with SEO advice from the excellent new book @seoforgrowth
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Best infographic I've seen. Thanks Bored Panda.
Sara Greig (awesome content designer) talks about what it's like using analytics to create user-focussed content. Not as bad as you might think! bit.ly/2F4Hz7s
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Bouncing can be a good thing! I wrote a guest post for @silverstripe that busts Google Analytics engagement myths bit.ly/2vcPfPr
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I'm speaking about using analytics to see whether your website is working - come along if you're in WLGTN and keen! bit.ly/2tn1o5K
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If you'd like to create a performance dashboard for your website here are some tips (most learnt the hard way) - bit.ly/2n0tEsY
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If you want to get started with Google Analytics (esp PMs and website/ agency owners) check out my new post bit.ly/2kzetFT
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At Te Papa we used data and digital to take Matariki celebrations out into peoples' lives. My blog post - bit.ly/2aRpYCH
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At Govt.nz we're making marriage easier (or at least the interacting with government bit) with user insight bit.ly/2anVavw
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this is really cool thanks - great how it brings together different data sources with such a user-friendly interface.
@stephenrehill @_deardata sounds intriguing - tell me more!
Babies need data visualisations too. Great post revealing the personal experience behind the numbers bit.ly/1XIh7Cn
Love the data visualisations from @_deardata. Refreshing after the usual boring pixelated graphs bit.ly/1QqX5f6
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@tomshanleynz this looks cool! Love how they're going beyond numbers to look at engagement, and getting the whole team involved.
This is brilliant. Unsure how I've ended up urging people to make love to data, will blame the great @avinash :) nitter.gq/jaumedurany/status/639…
Going visual to digest all my learnings from #Agilenzconf, thanks for this fruitful conference @AgileNZConf
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My post about call centre insight + Google Analytics informing NZ govt marriage content. Perfect user insight match bit.ly/1Jbxe9u
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