E

𝐇𝐨𝐰 𝐭𝐨 𝟏𝟎𝐗 𝐲𝐨𝐮𝐫 𝐚𝐠𝐞𝐧𝐜𝐲’𝐬 𝐜𝐨𝐥𝐝-𝐞𝐦𝐚𝐢𝐥 𝐫𝐞𝐬𝐮𝐥𝐭𝐬—> 𝐛𝐲 𝐮𝐬𝐢𝐧𝐠 𝐛𝐞𝐭𝐭𝐞𝐫 𝐝𝐚𝐭𝐚: 𝟏) 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: Segment your lead lists according to different categories in your ICP. This can include niches/sub-niches/ tech stack etc. (Start with sub-categories that you have the best case-studies for) 𝟐) 𝐃𝐚𝐭𝐚 𝐬𝐜𝐫𝐚𝐩𝐢𝐧𝐠 Use databases outside Apollo (such as storeleads for ecom) to scrape domains and filter according to the segment you’re targeting. (Can stay pretty broad here still) 𝟑) 𝐄𝐧𝐫𝐢𝐜𝐡𝐢𝐧𝐠 𝐝𝐚𝐭𝐚 𝐰𝐢𝐭𝐡 𝐚𝐩𝐨𝐥𝐥𝐨: Upload scraped lead list to apollo Filter by company data: - Company Location - Employee headcount - Filter out bad fits by excluding keywords and categories irrelevant to your ICP Find people for companies and filter by job title: Main decision makers: - CEO - Founder - Owner - CMO - Add extra positions applicable to your offer+ICP *We usually segmentize list further by separating Exec/C-suite positions and marketing positions. (This is useful, as we can approach these 2 different personas differently in email copy) 𝟒) 𝐄𝐱𝐩𝐨𝐫𝐭 𝐚𝐩𝐨𝐥𝐥𝐨 𝐥𝐢𝐬𝐭 If you use Apollo credits, you’ve unfortunately got brain damage+NGMI 𝟓) 𝐕𝐞𝐫𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Verify lead list with Millionverifier and save ‘good emails’ If TAM is small+ want to increase lead list—> Run risky/catch all emails through another tool such as scrubby 𝟔) 𝐅𝐨𝐫𝐦𝐚𝐭𝐭𝐢𝐧𝐠: Format company names with AI, otherwise you’re gonna look like a bot saying: “Would this be something worth exploring for Sams sweets llc” 𝟕) 𝐔𝐩𝐥𝐨𝐚𝐝 𝐭𝐡𝐢𝐬 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝 𝐥𝐢𝐬𝐭 𝐭𝐨 𝐬𝐞𝐧𝐝𝐢𝐧𝐠 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 Using this process, you can get much more specific in your copy, according to who you are contacting. You come across more personalized while still automated and high scale which will increase reply rate (+bonus: improve deliverability health)

Luke- how the fuck are you eating 2k calories in 1 meal?

3% PRR is very unrealistic on high scale. More like 3% reply rate. 1% real reply rate, 0.3-0.5% PRR, 30% ABR

I’m sorry but every 100 is ridiculous. If you’re running 3k/day, you’re not doing 30 new variations/day. There’s simply not that many different ways you can change the angle/CTA/structure before it’s the same as spintax

Don’t you find recycling/refreshing data & copy to be way more complicated when you split TAM into that many segments? Don’t see how platform/tech like shopify vs magento needs different copy in most cases Even ecom categories is kind of useless since your messaging is typically gonna be the same. Can always add a dynamic variable…. Would much rather have higher volume campaigns to test KPI’s with statistical significance. Not learning much from 1k sends…

Respectfully you’re optimising for lifestyle biz. Nick doing multi 7figs/year His systems are built for higher scale. Not saying quality isn’t important But typically return of increasing quantity is bigger than increasing quality. Not just outbound, but most things in life…

You running 1-step sequences for initial campaigns like this?

Engine

My favourite is when they explain the revolutionary secondary domains concept😂 But TBF as Chris mentioned, it’s TOF. Your content should be for your ICP, which often includes solution unaware prospects, not leadgen bros

Thought you were smarter than falling for Tate’s propaganda tbh. If you consumed his early day content, you’d understand he’s guilty of many of the charges. He openly admitted a lot of them Also crimes are often less black or white than people think. Using your employee’s/camgirl’s passports as leverage is considered human trafficking. It doesn’t need to be young girls shipped in a container…. His PHD (pimping hoes degree) literally outlined his manipulation tactics to maximise $/girl by segregating them from friends+fam & external ideology and make them completely dependent on him Not arguing if he’s currently a net positive or not to the world. But he objectively used the loverboy method as well as many other manipulative strategies to coerce women into making him more money

Agree except for the Microsoft part. That is actually just fucked rn

LESSONS

2% real reply rate isn’t that realistic/standard, especially ecom. I often see closer to 3%+ reply rate (with OOO) & like 0.8% real reply rate

Interesting So main lever to inbox to outlook is just stupid short copy You sent via Google or Outlook? Assume you isolated specific infra for this?

Impressive PRR. Specific reason for 4 step sequence to Outlook? Also was this with the aged domains/ when you tested it, did it make any difference?

Cape Town if you can avoid the taxes

Interesting, very different advice to what @maxwellcopy gives, who I also respect a lot & done a great job at scaling his agency. He basically says focus on growth, don’t slow down marketing and you will figure out a plan for ops/ fulfilment

Agree on mimecast and barracuda, but I somehow deliver to proofpoint…. Can probably deliver to all 3 if you change up the copy to very basic

Bro, has to be rage bait😂 We sending emails out here, not defending someone’s freedom or life or death surgery…

Using gmail?

Actually mean contact limit. Do you delete the leads like weekly? Otherwise if you’re running high scale, you need to be on like $400/m plan each workspace