Leandra Wells (@leandralepp03) header
Leandra Wells (@leandralepp03) profile picture

Wife | Mother | Policy Engagement Coordinator @CAfamily | @Adflegal Journalism Academy ‘25 | @okoil1969 1st place Journalist ‘23 | Former @YWAforA | Homeschool

Joined September 2021
We pushed back; we fought for the women and children, but California still mandated that community college campuses provide abortion pills at their health centers. Women deserve other options; they deserve to choose life. Women deserve health care, not death. nrlc.org/nrlnewstoday/2026/0…
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Letitia James has lost again in her effort to stop women from learning about abortion pill reversal (APR). In 2024, the New York AG sued pro-life pregnancy centers just for informing women about APR, a simple progesterone treatment which can save a baby’s life if a woman changes her mind after taking the first abortion pill. (This happens more often than you might think.) So @ADFLegal helped pregnancy centers sue the AG in federal court. Both the district court and 2nd Circuit ruled in their favor, saying that their speech about APR is protected under the First Amendment. But AG James then claimed that, in order to know exactly who she shouldn’t prosecute or punish for their protected speech, she needed the full membership list from one of our clients. That’s not true. The court already ruled that speaking about APR in this way is protected. And the Supreme Court has protected information like membership rolls for decades, because it recognizes how state officials can use them as a weapon to punish disfavored viewpoints. So we asked the federal court to extend its injunction to unnamed members of our client organization—not just those who were named parties in the original lawsuit. On Friday, the court did exactly that. Politicians like AG James call themselves “pro-choice.” But it’s amazing the lengths they’re willing to go to stop women from choosing life—or even from knowing what their choices are. Thankfully, the First Amendment still wins. Even in New York.
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Leandra Wells retweeted
We're in a new era of communication, and only one side seems to be living in it. The old guard consultant class is about to be relegated to the dustbin of history. If you think that high prices lost the election for the right, you don't understand marketing. Humans have no problem paying a premium for a good quality brand. Notice the word "brand", not "product". Are Nikes better than New Balance? Nope. But the brand is better. And notice what happened when they tinkered with the brand and screwed their core narrative? Nike stock fell through the basement. Did the product change? Nope. The brand did. It's not the product, it's the brand. Results don't sell the product, the storytelling does. Will these newly-elected commies lower prices? Of course not. Are they gonna get you free healthcare? No, your insurance is gonna get even worse, just like it did the last time they tried socialized medicine. They're not going to do anything they've sold you, but...like Saul Goodman said: if you're committed enough, you can make any story work. The committed storytelling of a couple insane podcasters was enough to fracture an entire political coalition from their own side in less than 2 years...they have zero power, zero credibility, they've never actually governed anything nor produced any results, but...they're good storytellers, and that's all that matters. Are they telling a good story? No, it's atrocious, but they're telling their atrocious story effectively and compellingly. It is 100% true that everything's too damn expensive, and we all know that inflated prices are always sticky. Does anyone know that it's entirely the result of shutting down the global economy over the flu and (both naive republicans and democrats) printing infinity dollars for several years? Nope...because nobody has effectively told that story, and it's an unsexy story to tell. "Free stuff!" is a VERY easy story to tell, and when everyone's gotta take out a second mortgage just to pay their insurance premiums, "free healthcare" is an unbeatable story. It doesn't matter that "free healthcare" doesn't exist and socialized medicine is a terrible product...it's not the product, it's the brand. And "FREE!" is a great brand. You can't get mad at people for having the financial literacy of a 9 year old. I mean, you can, but they outnumber you a million to one, so it's not going to be productive. You need to figure out how to make an unsexy story sexy, or else the "free stuff!" crowd is going to eat your lunch every time. If you give people a choice between earning a six pack on a treadmill or taking Ozempic, they're gonna choose Ozempic...they don't care about the side effects. If you give people a choice between fiscal discipline or free stuff...guess what they'll pick? They don't care about the side effects. With projected growth of 5%, the economy right now is stronger than it's been in generations. Is that the story you hear? Nope. Is that the vibe you feel? Absolutely not, especially when every time you fill up your gas tank, it feels like a diesel enema. It's not the product, it's the brand. A great product can fall into oblivion with bad messaging...a single bad review from one effective storyteller can tank a restaurant. The "influencer economy" is lucrative for a reason; everybody inherently understands the importance of effective storytelling...except the right. Zohran Mamdani gets it...he has an army of influencers on staff. In a perfect metaphor of this transitional phase of old guard vs new wave political messaging, Zohran nuked the Vice President into oblivion with maybe the biggest ratio in the history of the internet. By simply posting the subway assistant meme, Mamdani got 2 MILLION likes, quoting a post from the VP that had only 10K likes. If you're reading that sentence thinking "this is fucking ridiculous, you're talking about social media likes as political analysis now?"...you are the problem. Yes, this stuff matters. Rizz matters. The President did a masterful job of this kind of retail politics in his historic 2024 campaign...you can be angry that this is what politics has been reduced to, but you can either adapt or die. "No the problem is, you didn't deliver enough for the American people!" Are you a moron? Since when does anybody care about that? What have democrats delivered for Californians in the last 20 years? Unmitigated wildfires, homeless drug zombies everywhere, roads that look like Fallujah in 2004...people don't care about results. They think they care about results. That want you to believe they care about results, just as Nike wants you to believe their shoes are better than New Balance...but at the end of the day, all people really care about is the swoosh. Adapt or die.
Guys, I hate to break it to you, but most political advisors are so bafflingly incompetent, it would make your head spin. All the talented communicators go work in Hollywood or at Saatchi and Saatchi, and these political bros never tap these agencies for help...I've connected several campaigns with literally the best marketing geniuses in the game, got them discounted rates, even...and they just never even bothered calling. It truly feels like a lot of consultants and candidates just want to lose. You ever wonder how my ads went so massively viral, but there's not been a single candidate who's come close to it? It's their dumbass advisors. I didn't go with any political advisors, and they were SO mad about it. I partnered with a filmmaker and marketing wizard, instead of political grifters. Why? Because I wanted our messaging to be effective. Political ads suck. Nobody watches them. I wanted people to want to watch my ads. The fact that nobody else understands this is...I honestly don't know how to explain it, other than they want to lose. There are a bunch of candidates who love it when their party loses power. It takes all the heat off them, because then they can't be expected to pass legislation when they're in the minority, plus they can fundraise way better off of the rage when the opposition is running roughshod over the country. Baffling to watch.
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70% of women are coerced into abortion. leandrawells.substack.com/p/…
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A woman outside Planned Parenthood told me she didn’t want an abortion, but her boyfriend was pressuring her to go through with it. For two agonizing hours, I prayed, pleaded with her, and asked the Lord to intervene. This mother beat the statistics. She chose courage.
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If autonomy means whatever a woman prefers, it has no way to tell a cosmetic procedure from the end of a child’s life. And if that is where the logic leads, a harder question follows: was it ever really her choice? leandrawells.substack.com/p/…
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Women have spent generations fighting the beauty standards that tell them their worth lies in their faces and figures. The same culture that sold them makeup, surgical sculpting, Botox, and implants now tells them that choosing freely means choosing whatever helps them meet the cultural standard. But is it a choice if the culture has already decided the outcome? A woman who is told that pregnancy will cost her body, her career, and her standing, with no one offering to help her carry it, will find that conforming is the easiest path to follow. Women are being played. The logic that convinced a generation to buy the next procedure now tells her that her child is the price of staying socially acceptable.
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There is no choice to make between your child’s life and your body. The only choice is whether you will conform to the culture's lies or stand apart in truth.
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Planned Parenthood Finally Admits What "Bodily Autonomy" Really Means leandrawells.substack.com/p/…
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Leandra Wells retweeted
“If I don’t speak, no one else will.” Pro Athlete Elizabeth Eddy gave 11 years to the NWSL. When she stood up for women’s sports, her own league turned on her. She spoke anyway. Then she brought that message straight to @CIFState Protect the girls first. California, wake up.
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Leandra Wells retweeted
Tonight on Washington Watch: @CaseyHarper33 @RepKeithSelf @MTAGKnudsen @gregburt10, @CAFamily @RepJuliaLetlow Join us! We'll discuss U.S.-Iran negotiations, the war in Yemen, parental rights, free speech in California, and Hamas's finance network.
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Nick Shirley. One man. One camera. A world of change. He reminds us all to stay watchful, have courage, be bold, and hold government accountable. This is the only way to keep our democratic republic.
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Conservative women love their babies. Liberal women abort their babies. WE ARE NOT THE SAME!!!
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AOC froze her eggs at 36 to feel in control. Our culture calls it freedom. It calls a woman's fertility a scheduling problem, then sells her a workaround for the problem it invented. Children aren't a box to check when it's convenient. I'm 22 and a mom. I gave up control. Best thing I've ever done.
AOC releasing a new video where she reveals she’s freezing her eggs and gives herself hormone injections on camera while calling out President Trump. The 36-year-old Squad member calls her fertility decision "badass" as she takes aim at her male counterparts over family planning, saying, “This is just not something that men deal with.” Ocasio-Cortez blames the Trump administration for what she describes as an increasingly hostile environment for women's reproductive choices and says she spent a lot of time thinking things over before starting the process. "This is a choice that I am making to feel more in control of my life... If people want to make assumptions about my decision, let them make those assumptions. I feel empowered to make this choice."
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Leandra Wells retweeted
Ep. 101: Parents Just Got Their Power Back in Schools, But NEED to Take Action! nitter.gq/i/broadcasts/1dGYllYrY…
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Abortion preys on a woman's fear of the unknown. But women are stronger than fear. Our culture has called the taking of innocent life "healthcare." It isn't. Pregnancy and motherhood aren't always easy, but women are resilient, courageous, and capable. We don't need abortion. We need support, hope, and the confidence to choose life.
"Fear is not a reason to end a life, and ending a life is not health care." CFC's @leandralepp03 testified today against AB 2540, a bill that would put abortion pills in every community college health center. She spoke from experience.
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