lodo 🇦🇺

I'll be yapping again this year on behalf of @Binance_AUS at @AusCryptoCon. This is easily the biggest weekend in Crypto Downunder, and here's where to catch me:🦘

I'm Liam. Growth marketer, ex-Binance. If you're building with AI, let's connect ⚡

A week ago I wasn't posting on X. Last 7 days: • 7,500 impressions • 456 engagements • 157 replies • 117 profile visits • 1,100 followers (from 987) 6% engagement rate What's the one thing that changed your growth on X?

Ten years in growth marketing. This week, three agents did 6.75 hours of it. Front desk. 1 hour. Answers prospects. Books the call. Ghostwriter. 3.75 hours. Reads my commits. Drafts the post. Designer. 2 hours. Sorted 342 photos by GPS. Laid out this carousel. Nothing publishes without me. Every agent stops at review. That gate is why I use them.

81 new followers this week. Building in growth, crypto or AI agents? Let's connect ⚡

The most valuable marketers in 2027 won't be the most experienced. They'll be the ones who can build and deploy AI agents. Smaller, flatter teams. Less agency legwork. Faster feedback loops ⚡

Every growth forecast has a cell called "conversion rate." It's doing a lot of emotional labour.

For campaign reporting, I'd trust a fixed SQL query over an LLM summary. The summary can sound right while quietly changing the definition.

78 replies vs 1. Same week. The 78: a post about who I want to meet. The 1s: posts about my site. You're in this one: what are you building? ⚡

You won't land a marketing job in 2027 without proving you can use AI. So I rebuilt my resume as an AI agent.
 👉 Ask about paid acquisition → real numbers.
👉 Ask what I haven't done → it tells you.
👉 Ask to book a call → calendar. A CV makes claims. A portfolio proves them ⚡

Same launch post. Two channels. LinkedIn: 1,895 impressions. X: 251. The LinkedIn link drove 21 of 36 questions to my site's AI agent. Where you post decides who asks ⚡

I know it's lunchtime because I've hit my usage limit. It resets at 1:50pm. I have turned on notifications and @claudeai will notify me then. Usage limits are my #1 productivity killer right now 😅

BIG LIFE UPDATE 👏 Today I finish my role with @binance / @Binance_AUS. I wrapped up my last week joining champion surfer Jack Robbo and a bunch of our most frothy users for a ripping session & meetup at URBNSURF Sydney. What a highlight and an unforgettable send off! 🏄‍♂️ My time at Binance has been formative to say the least, and my work has literally onboarded millions of crypto users across dozens of countries. I'm so humbled to have made so so many great friends on this journey, both at Binance and in our remarkable network of local partners. There's way too many to shout out, but I'm sure I'll catch up with you all very soon. I want to throw a specially huge thank you to my leaders and mentors over the past 4 years, especially @RachelConlan, Mandy, Tanny, @Jamesqk, @TraversLeigh, Matt and @mrbenrose. Also my local ANZ colleagues who've turned up time and again to support at events, campaigns and everything in between. What's next? I'm taking a short career break to surf & trek my way through the Americas and Europe. I'll be chasing world class waves and stunning mountain landscapes, so if you live in or have great travel recs for any of these places, please hit me up! I'll be back in 2027 to help more Aussies make sense of Bitcoin & crypto, and make their first forays into this frontier of digital finance. Until then... STAY HUMBLE, STACK SATS 🚀 And I'll see you in the tube!