𝓊𝓃𝓀𝓃𝑜𝓌𝓃🎄｡𖦹 •.* 𖦹 °🎀

Jonathan Bottomley, Calvin Klein’s Global Chief Marketing Officer 🗣️: “Jude is part of an area of culture that's got huge momentum…. and what we see is here 84% of the people who engaged with his collab post, our collab post were new to the brand, So that's an amazing opportunity to drive acquisition. It’s a model that where you build the two things together, the earned and the paid.” Additionally, according to BoF and PVH, Calvin Klein’s shares increased by 3% on the day the Bellingham campaign was announced.