I'm a digital marketer who likes to mine $$$. Learning better ways to build a targeted audience and improve CRO.
Malaysia
Joined January 2022
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NYC's LL97 first year looks encouraging. Building owners are reporting and acting. The hard part comes in 2030, when covered buildings must cut emissions 40%. Owners who plan retrofits now will avoid rushed decisions later. More info in link.
Click on the link for more details. ctaarchitects.com/newsandres…
Perkins&Will's new prefab modular mass timber system aims to speed Canadian housing while cutting embodied carbon. Speed and carbon are the easy headlines. The hard part is panel coordination before anyone pours a foundation.
Scarier than any Halloween movie? A checkout full of surprise fees. Most online stores don't fail from competition, they fail from avoidable mistakes. Audit your checkout before it buries your sales 🎃 @eclincher Link in reply.
Choosing between Copilot and ChatGPT is less about which is smarter and more about where your work already lives. Inbox and meetings? Copilot fits. Blank page and brainstorming? ChatGPT shines. Many teams end up using both. 🚀✨
Nothing wins a new client faster than a past client saying your name out loud. Referrals come from trust, and trust comes from projects that look great and feel easy to work with. Who in your network would you happily vouch for?
HENN just launched CarbonBudget for free. It calculates project CO2 budgets against the 1.5°C goal. Early carbon numbers are cheap to change at sketch stage and expensive after permits. Open it before the massing model locks.
NYC's LL97 saw 95% of the 29, 031 required buildings file 2024 emissions data. The harder number is 2030, when a 40% cut kicks in. Filing is not retrofitting. Map the upgrade path on your projects now. More info in link.
Use this link. ctaarchitects.com/newsandres…
Skanska's Jimmy Mitchell says old building retrofits usually start at the envelope. The AIA headquarters kept its outer structure and much of the concrete. Keep the good bones first. 🌿
Use this link. enr.com/articles/63806-good-…
A bot thanking someone for a retweet says nothing at all. A real message from a real person builds the relationship. Show up for your audience, even if it's just one thoughtful reply a day. Let's collaborate and grow together 🌱
Sustainability belongs in the first sketch, not the final review. Early material choices lock in carbon and budget for the whole build. Bring your toughest site constraint to the community and let peers weigh in.
Even giant brands like Hilton often skip basic property level schema on their hotel pages. That gap is an opening for independent hotels to show AI search exactly what they offer. Your rooms deserve to be found 🏨 @PhrasingInc Link below.