International fundraising copywriter helping build a better world. Lifelong learner. Diehard defender of direct mail (and strong coffee). No robo-tweets.
New Hampshire, USA
Joined October 2009
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- Following3.4K
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Lisa Sargent retweeted
This is another reason why donors are still giving at increased level of generosity. They are worried about the virus here and overseas and they feel helpless that the government has reverted to ‘make it up as we go along’. Giving is a means to regain some control.
Lisa Sargent retweeted
How to say thank you. A masterful lesson from @lisasargent2 ow.ly/AOED50F4pv1 #nonprofit #charity #fundraising
"The most powerful form of punctuation is white space." Amen,@poynter, amen.
p.s. A printout of this has been posted in my office for years. #fundraisingcopywriters, there is much goodness here for us... and free.
Hi everyone,
Phil-psych based fundraising copywriting is the kind of copywriting I do every day, to help great orgs raise $$$ and retention.
If you long to master the essentials, @jen_shang and I are here to help you, in this 4-week course from @IFSPnews. Join us! More here👇👇
Just a few places left in our Certificate in Fundraising #Copywriting class starting 24 May! Join
@jen_shang & @lisasargent2 to learn how to write #fundraising copy that makes more money using #Philpsych. eventbrite.co.uk/e/certifica…
ALT Certificate in Fundraising Copywriting - image of a person writing in notebook. Book at - https://www.eventbrite.co.uk/e/certificate-in-fundraising-copywriting-may-2021-tickets-119240895729?aff=Twitter
Lisa Sargent retweeted
Coronavirus research findings. Just like you, the donors we have spoken to are fed up with the pandemic. They want a break from it. But that does not mean that they are fed up giving to the organisations fighting its impact (at all levels). 1/4
Lisa Sargent retweeted
Most digital metrics are measuring how the donor gave, not how they're solicited - and that's the metric that matters. How much digital is driven by DM/in person, etc.? MOST orgs don't have bandwidth to customize URL for each appeal. "Digital" is actually just online giving.
Lisa Sargent retweeted
Heartbreaking news. The wonderful @spjoyaux is in hospice.
Simone is my hero. Her deep love of humanity drove her to fight for justice. She’ll live on in the memories of all those who knew. Warmest thoughts to Tom, her partner who I know she adored.
Lisa Sargent retweeted
Few fundraisers have influenced me as much as Simone Joyaux. She was such a powerful force for good and kindness. I can't think of many people who have made such a difference to so many. I shall say a prayer for @spjoyaux and @othertomahern tonight. Sending love to them both.
Lisa Sargent retweeted
I'm excited for our members-only clinic tomorrow with @lisasargent2! Come and meet the Queen of Copywriting herself, network with other members, and refuel your #fundraising tank.
Or just join with no camera/mic and creep the whole thing. #FundraisingEverywhere
This tweet's for you members. 👀
Join us next week for a Members’ Clinic with the epic @lisasargent2 for a masterclass on direct mail and copywriting.
1 April 📆
3pm UK Time ⌛
Bring tea ☕
Lisa Sargent retweeted
To Achieve Racial Justice in Philanthropy, We Must Invest in Fundraising and Make It Inclusive philanthropy.com/article/to-… @philanthrodaily @CEPData @WPIinsights @pndblog
Lisa Sargent retweeted
So, come for the incomparable @lisasargent2 & stay for #DataSlam21 (w/ the equally incomparable @SamLapradeCFRE) - as a member it's all in, if I understand correctly. (Full lineup announced SOON!)
fundraisingeverywhere.com/pr…
Lisa Sargent retweeted
Brilliant.
On Being a White Thought Leader in the Nonprofit Sector buff.ly/3tHVwjO #npmc
This 2-tweet thread from @DartmouthVicky: the kids are alright. ♥️✍️😊👇🏽👇🏿👇
This Post is from an account that no longer exists. Learn more
This from @vikihayden 🔥🔥🔥🔥🔥
In November I hand wrote Christmas appeal letters to all those who had made a donation in the past 2 years... 86% of those who got a letter donated! Can’t help thinking the personal touch of a handwritten letter at a very digital heavy time made all the difference 💛 #fundraising
9 no-BS #fundraising tips for direct response writers:
1. Be clear (over clever)
2. Avoid jargon
3. Ask for (the right) donation
4. Talk to the donor
5. Have a strong offer
6. Use repetition
7. Write from the heart
8. Say the bravest, truest thing you can
9. Add urgency
♥️🙏 ✍️
Tiny pro tip from Lisa:
If your #nonprofit is sending 4 #fundraising appeals and 4 donor newsletters each year, space them around 6 weeks apart. That way they get good in-home time.
And be sure to bookend with emails if you can.
Write on! ✍️💌🙏💕
[THREAD] Since I posted about the Philanthropic Psychology Certificate, many #fundraisers have messaged me w/ questions.
While I highly suggest you explore the @IFSPnews course at the link below, this thread offers my answers for all to see... 1/
philanthropy-institute.org.u…
cont'd from 10/
Q: Did you take time off to complete the course?
Me: No. But in retrospect I wouldn’t have taken during year-end #fundraising season :) I studied at 4am, wknds, late night, to meet work deadlines. This is not to brag. Only to show it's doable AND worthwhile. 11/
cont'd from 11/
Q: How long is the course and where can I find more?
Me: Find pricing and details for the 8-week course here ⬇️ The Institute for Sustainable Philanthropy @IFSPnews team are lovely and helpful, so don’t hesitate to ask away: philanthropy-institute.org.u… ✍️💌🌍 🙏 [END]