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Lorra Brown

@lorrabrownPR

Professor UNC Hussman Expert tipster: careers, internships, leadership, motherhood, PR, CSR, AI literacy. Ogilvy,Weber Shandwick alum. Views: mine.

 Chapel Hill, NC and NYC
lorrabrown.com/
Joined February 2012
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Photo by Lorra Brown (@lorrabrownPR)Photo by Lorra Brown (@lorrabrownPR)Photo by Lorra Brown (@lorrabrownPR)Photo by Lorra Brown (@lorrabrownPR)Photo by Lorra Brown (@lorrabrownPR)Photo by Lorra Brown (@lorrabrownPR)Photo by Lorra Brown (@lorrabrownPR)Photo by Lorra Brown (@lorrabrownPR)Photo by Lorra Brown (@lorrabrownPR)Photo by Lorra Brown (@lorrabrownPR)
At Ragan's AI Communications Virtual Conference, I talked about using AI as a co-writer, editor and strategic partner. Here's how to turn that into a practical workflow. prdaily.com/4-ways-to-get-mo…
4 ways to get more from AI writing and editing, without losing your voice - PR Daily

4 ways to get more from AI writing and editing, without losing your voice - PR Daily

At Ragan's AI Communications Virtual Conference, I talked about using AI as a co-writer, editor and strategic partner. Here's how to turn that into a practical workflow.

prdaily.com
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There is no one-size-fits all AI tool. It all depends on the task you’re tackling, especially in PR. Check out my latest insights and ways to use AI tools in @PRDaily prdaily.com/the-best-ai-tool…
The best AI tools for writing, research and crisis response - PR Daily

The best AI tools for writing, research and crisis response - PR Daily

Match the AI tool to the task, then use human judgment and careful editing to make the work credible. There is no one-size-fits all AI tool. It all depends on the task you’re tackling. Lorra Brown,...

prdaily.com
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I'm identifying ways educators can better prepare talent in this AI Era. If you work in PR, HR, talent acquisition, communication, marketing, media or related areas your less than 10 minute survey perspectives are essential! unc.az1.qualtrics.com/jfe/fo… Thank you!
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When Industry Disruption Hits: Finding Purpose and Opportunity Through Strategic Volunteering prsay.prsa.org/2025/12/15/wh…

When Industry Disruption Hits: Finding Purpose and Opportunity Through Strategic Volunteering -...

I originally published this article on Giving Tuesday, celebrating the official launch of the season of giving. Immediately after, Omnicom announced sweeping cuts, including 4,000 layoffs as part of...

prsay.prsa.org
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The Season of Giving: Volunteer to Build Skills, Open Doors, and Benefit Society lorrambrown.com/2025/12/02/t…
The Season of Giving: Volunteer to Build Skills, Open Doors, and Benefit Society

The Season of Giving: Volunteer to Build Skills, Open Doors, and Benefit Society

Giving Tuesday Kicks Off the Season of Giving: A Strategic Guide to Meaningful Volunteerism Today marks Giving Tuesday, the official launch of the season of giving. As we kick off this time of refl…

lorrambrown.com
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10 Emerging Career Paths in an AI-Influenced Landscape prsay.prsa.org/2025/10/22/10… Enjoy my latest article!

10 Emerging Career Paths in an AI-Influenced Landscape - PRsay

On the next Strategies & Tactics Live on LinkedIn on Oct. 23, join Professor Lorra Brown for a session on preparing future communicators for an AI-driven workplace and building adaptable careers...

prsay.prsa.org
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10 Emerging Career Paths in an AI-Influenced Landscape prsay.prsa.org/2025/10/22/10… By latest! And don't forget to register for my free LinkedIn Live, Oct. 23 1:00 p.m. ET. Link in article.

10 Emerging Career Paths in an AI-Influenced Landscape - PRsay

On the next Strategies & Tactics Live on LinkedIn on Oct. 23, join Professor Lorra Brown for a session on preparing future communicators for an AI-driven workplace and building adaptable careers...

prsay.prsa.org
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The University’s Best Weapon Against A.I.: The 14th Century nytimes.com/2025/08/26/opini… via @NYTOpinion
Opinion | Students Hate Them. Universities Need Them. The Only Real Solution to the A.I. Cheating...

Opinion | Students Hate Them. Universities Need Them. The Only Real Solution to the A.I. Cheating...

Since A.I. has made the mental effort of writing and problem solving optional, universities need new ways to require the work needed for learning.

nytimes.com
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I’m Not Going Back to School. But I Desperately Want All of These Back-to-School Supplies, Thank You Very Much. | Wirecutter by @hnnhmrrll nytimes.com/wirecutter/revie… via @wirecutter
I’m Not Going Back to School. But I Desperately Want All of These Back-to-School Supplies, Thank...

I’m Not Going Back to School. But I Desperately Want All of These Back-to-School Supplies, Thank...

Our gifts editor’s favorite academia-in-vibe presents include a convincing apple candle, a bookish baseball cap, a wooden mechanical pencil, and more.

nytimes.com
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Replying to @PSEGdelivers
@PSEGdelivers #poorservice 89 year couple with no AC, #psegworryfree technician arrived and told elderly he won't look at air conditioning bc of a distant dark cloud and rain in forecast and rescheduled for Monday! Told seniors he didn't want to get tools wet?!? Disappointing!!
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Spring 2025 Grads: How to Spot and Avoid Job Search Scams prsay.prsa.org/2025/05/06/sp… #careers #networking #jobs #ClassOf2025

Spring 2025 Grads: How to Spot and Avoid Job Search Scams - PRsay

Graduation season is both exciting and overwhelming — and for many students, the job hunt can quickly shift from thrilling to frustrating. Each spring, I hear stories from students and recent...

prsay.prsa.org
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10 Must-Know Tips for Modern Leadership Success | ⁦@PRSA⁩ ⁦@PRSSANational⁩ prsa.org/article/10-must-kno…
10 Must-Know Tips for Modern Leadership Success

10 Must-Know Tips for Modern Leadership Success

Successful PR managers are self-aware, adaptable and committed to developing their teams. By focusing on leadership, mentorship and ethical practices, you can cultivate a loyal and motivated team.

prsa.org
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The Best Beauty Products to Gift Right Now, According to a Wirecutter Beauty Expert | Wirecutter nytimes.com/wirecutter/revie… via @wirecutter
The Best Beauty Products to Gift Right Now, According to a Wirecutter Beauty Expert

The Best Beauty Products to Gift Right Now, According to a Wirecutter Beauty Expert

We dish on our favorite (highly giftable) beauty products. Plus: the best lotions, retinols, and what to get for a 90th birthday.

nytimes.com
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10 realistic New Year’s Resolutions for Public Relations Professionals prsay.prsa.org/2025/01/07/10… #publicrelations #2025 #careertips #successtips

10 New Year’s Resolutions for Public Relations Professionals - PRsay

As the new year begins, it’s the perfect time to reflect on ways to grow personally and professionally. By making small, intentional changes to your mindset and career approach, you can significantly...

prsay.prsa.org
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Enjoy my latest article featuring pro trends and tips for success in 2025! prsa.org/article/reflections…
Reflections, Resolutions and Tips for the New Year

Reflections, Resolutions and Tips for the New Year

Here's is some of the expertise, advice, and best practices for the new year that industry leaders shared with students and faculty at William Paterson University.

prsa.org
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Edelman cuts 5% of global workforce amid restructuring axios.com/2024/12/04/edelman…
Edelman cuts 5% of global workforce amid restructuring

Edelman cuts 5% of global workforce amid restructuring

As part of a restructuring, several boutique agencies within Edelman will also shut down.

axios.com
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Best gift tips by ⁦@hnnhmrrll⁩ nytimes.com/2024/11/30/brief… via @NYTimes
Giving Love (Published 2024)

Giving Love (Published 2024)

The act of giving a gift is a vehicle for showing people how you feel. Here are tips to find the perfect present.

nytimes.com
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Start Now and Follow These 10 Tips for Internship Success prsay.prsa.org/2024/11/25/st….

Start Now and Follow These 10 Tips for Internship Success - PRsay

As internship season arrives, public relations and integrated marketing firms worldwide are opening applications for paid summer roles. If you've spent your college years building a well-rounded...

prsay.prsa.org
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Social Change Agency Fenton hiring Account Director, Global Health, Content Development, Fenton NY/DC lorrambrown.wordpress.com/20… via @lorrabrownpr #socialchange #socialjustice #csr #publicrelations #fenton
Account Director, Global Health, Content Development, Fenton NY/DC

Account Director, Global Health, Content Development, Fenton NY/DC

Fenton is the social change agency taking on the world’s toughest challenges in human rights, social and economic justice, environment, education and public health. Primed with deep issue expertise…

lorrambrown.com
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HIRING! Ogilvy Health PR Hybrid/NJ Entry-Level AAE lorrambrown.wordpress.com/20… via @lorrabrownpr
HIRING! Ogilvy Health PR Hybrid/NJ Entry-Level AAE

HIRING! Ogilvy Health PR Hybrid/NJ Entry-Level AAE

Assistant Account Executive – Health PR About Ogilvy Health Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving m…

lorrambrown.com
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