Alexandra Coutts (@lottafizz) header
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I'm a #smileyrunner along Hove promenade, a wife & mummy. Digital Strategy Director @ThoughtShiftUK tweeting about things that are important to me

Brighton, UK
Joined May 2009
Photo by Alexandra Coutts (@lottafizz)Photo by Alexandra Coutts (@lottafizz)Photo by Alexandra Coutts (@lottafizz)Photo by Alexandra Coutts (@lottafizz)Photo by Alexandra Coutts (@lottafizz)Photo by Alexandra Coutts (@lottafizz)Photo by Alexandra Coutts (@lottafizz)Photo by Alexandra Coutts (@lottafizz)Photo by Alexandra Coutts (@lottafizz)Photo by Alexandra Coutts (@lottafizz)
Alexandra Coutts retweeted
“Neither of the Tory candidates are talking about how to help the tens of millions of people struggling out there. “We’ve won three by-elections in Tory heartlands in the past year, because we've been advocating policies which would give real help to families.” @EdwardJDavey
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Be nice if the conservative Party could choose their next leader for the benefit of the country not themselves no?
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BREAKING NEWS: Over 80 of America’s top elected prosecutors defy the Supreme Court, announce that they will not prosecute any woman for having an abortion because it would “run counter” to their oaths of office and “make a mockery of justice.” RT TO THANK THE 80 PROSECUTORS!
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It is appalling that @easyJet is stringing passengers along with delays at the airport & then cancelling under the 3 hour threshold due to "exceptional circumstances" to avoid paying compensation. A refund for a flight booked in advance doesn't help for new last minute plans 🤬
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Wow, 13 years on Twitter... #whoknew?! Lucky Twitter did! #MyTwitterAnniversary
1/Is there one member of the cabinet who is of the calibre & has the integrity required for the role they have in running the country? We’re governed by a bunch of sycophants & gangsters who wouldn’t recognise a NOLAN PRINCIPLE if it slapped them in the face. Watch @KayBurley👏!
“Are you comfortable with a Prime Minister who has presided over widespread criminality whilst in office?” The Business Secretary’s car crash reply is a shocker Another masterclass from @KayBurley in how to hold Government to account
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"Boris Johnson's failure to defend our children's education meant that his Government spent the same amount in one month on Eat Out To Help Out as it did for our children's school catch-up in a whole year." #wrongpriorities #wtf @LibDems libdems.org.uk/ppb-january
Really interesting article about the terrible reality that so many people are facing this winter & the lack of sufficient support available. Shout out to @TrussellTrust & similar organisations for the work they do which makes a huge difference theguardian.com/commentisfre…
This is hardly surprising given the lack of communication about the scheme. I found out about #TaxFreeChildcare by a fluke & friends I have told had no idea. Low adoption is due to a lack of comms to working families who assume they don't get support theguardian.com/society/2021…
Loving this cheeky new data segment in @GoogleAds Keyword Planner; Three month change and YoY change for keyword search vols. Much quicker than pulling the monthly breakdown and comparing, or referring back to historic data, which I usually have to do! #SEO #PPC #digitalmarketing
Really interesting article about ways to create strong & successful client-agency relationships #digitalmarketing #digitalagency #marketingROI campaignlive.co.uk/article/i…
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Alexandra Coutts retweeted
We’re proud to work with @buy_charity an exciting new UK charity-only shopping site which helps charities to bring their shop online and raise awareness of their cause, a noble and green enterprise! Find out more: buycharity.com/ #GreatBigGreenWeek #SustainableEcommerce
Great to see @Google testing pulling product images into the organic search results, in some cases without any schema markup on the products... #SEO #SERPs #Google
Reading this article about all the issues people have had with COVID testing companies makes me appreciate the excellent experience I had with @ExpressTestUK I wouldn't hesitate to recommend them. theguardian.com/business/202…
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Alexandra Coutts retweeted
Never before in peacetime has any government in this country controlled where we can go, who with and what we can do. Yet the government is failing to address concerns and failing to listen its own backbenchers. This move cannot happen without parliamentary scrutiny.
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Controversially for industry peeps I am a fan of #Titlegeddon, its not about helping the webpage "It is a straightforward case of expectations management" which will push digital marketers to improve & better connect meta data & onpage content thoughtshift.co.uk/seo-is-so… #SEO #Google
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I am so proud to be celebrating 10 Years of ThoughtShift this evening. A massive congratulations to @ajthelibertine and @helentrendell to have reached this milestone. 🎉 🙌 🥂 Thank you to all the ThoughtShifters who have been part of our journey and a s…lnkd.in/d_MJMJU
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This is an interesting & straightforward explanation of how Google works. Could be so useful to share with clients who want to understand what #SEO is doing for them... How Google delivers reliable information in Search @google blog.google/products/search/… #google #DigitalMarketing
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