Lara (she/her/hers)

The blurring boundaries between native ads and editorial

Prove the Business Value of Marketing With 3 Metrics

Marketing leaders should take a cue from their C-suite peers and use executive dashboards with clear metrics to communicate the business value of their programs.

CMO Playbook for Brand‑Led Growth in the Age of AI

A brand strategy framework for CMOs to align brand and business strategy, adapt to AI‑driven shifts, and strengthen enterprise growth.

What Google’s Latest Data Privacy Announcement Actually Means

As for what this means for the average internet user, like many things related to privacy online, the effects are unclear.

Gartner for Marketing Leaders | CMO Insights & AI Tools

Elevate marketing strategy and demand generation with Gartner. Access agentic AI frameworks, brand measurement tools, and former CMO guidance.

Gartner Says 74% of Customer Experience Leaders Expect Budgets to Ris

Gartner analyst @augieray says organizations have matured in their understanding of the business outcomes that #CX delivers and the budget outlook is expected to grow to match. #GartnerCX

Gartner | Delivering Actionable, Objective Insight to Executives and Their Teams

Gartner provides actionable insights, guidance, and tools that enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities.

Gartner | Delivering Actionable, Objective Insight to Executives and Their Teams

Gartner provides actionable insights, guidance, and tools that enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities.

7 trends that show 2020 will be a make-or-break year for marketers

Expectations are rising around everything from sustainability to data privacy, and some areas, like media buying and CMO strategies, will reach an inflection point, experts said.