Co-founder @Storyation (sold to NewsCorp) co-host @destinationists podcast. Former Travel GM at Fairfax Media. Columbia University NYC "J School" alum.
Sydney, New South Wales
Joined March 2011
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Four domestic and trans-Tasman flights on @Qantas in seven days. Two cancelled and the others running (hours) late. Every one full to capacity.
I'd love to see the stats for on-time departures and cancellations vs 2019 (and the customer satisfaction scores)
Being in business right now is hard, but it's time to refocus on two things:
Employees: Why do they work for you beyond a pay cheque?
Customers: What do they want now? Not what do you want to sell them, but how have their needs changed?
Really, not much else matters.
Join us.
WE'RE HIRING: Junior Strategy Associate
Do you have a love for digital analytics and 2-3 yrs hands-on experience either at a digital content publisher or working in #socialmedia, #SEO, #contentmarketing strategy or research agency-side? Join us!
pedestrian.tv/jobs/junior-st…
Finally, an Elsa gif. I've made it
"To join the authenticity revolution marketers must be braver than ever." @lquaint #StateOfSocial20
While I am so disappointed not to be in Perth to enjoy @TexanMeg's legendary hospitality, I can feel the good vibes from more than 3,000kms away. Tune in to hear me speaking virtually at #stateofsocial20 at 10.40am AWST (1.40 AEST) today! @state_of_social
If you spoke with @Intrepid_Travel's CEO a year ago he would have told you he wanted to build the world's first billion dollar adventure company. Times have changed but @jamespthornton remains upbeat about the future of travel and how it can be a force for good. Listen now
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This is one of those pieces that has been simmering for a while. Frankly it really bothers me that female entrepreneurs are cast as pursuing a 'lifestyle' or a 'passion' rather than building a serious business. Thanks to @WomensAgenda for letting me share my thoughts
People assumed it was a ‘lifestyle decision’ when @lquaint started her business.
The business she started from a spare room 7 years ago has been acquired by an ASX-listed company.
But the stereotypes about female entrepreneurs remain.
womensagenda.com.au/business…
Lauren Quaintance retweeted
"Content is the proof-point for your marketing – it shows you don’t just say that you help but proves that you do"
Storyation's co-founder @lquaint on what being customer-centric in #marketing really means.
storyation.com/why-content-p…
Everything will change and nothing with change (and we sure as heck won't live like amoeba) theatlantic.com/ideas/archiv…
Join us!
Hey Australia! Join NewsCred & Storyation as we discuss all things content marketing during Covid-19 with Stephanie King, Former Director of Global Content Marketing, at American Express: bit.ly/3fPyIrl
Lauren Quaintance retweeted
Our team are still buzzing from winning Content Marketing Campaign of the Year at the @CMSAsia awards for @nrmainsurance. A great example of brave, effective #contentmarketing
Lauren Quaintance retweeted
In a world where we're all Zooming in our pyjamas lo-fi and unfiltered content is the new normal says @lquaint bit.ly/2KGJF13
If you haven’t donated to @WIRES_NSW already this 24 seconds of footage will help you to understand the calamity we have on our hands.
Graphic warning. Absolutely gut wrenching drive into Batlow this morning. Never seen anything like it. #AustraliaFires @abcnews @ABCemergency
So thankful for all the supportive messages over the last couple of days. We think this is a smart match and there are great things ahead @Storyation
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Being known as a place to stop on the way somewhere is not always something destinations aspire to, but Toronto has shown how this can drive real returns when you stay close to the data and take a long-term view. Download the latest episode of our #travelmarketing podcast!
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This is a huge win for authentic storytelling and for an insurance brand, no less. Super proud of both teams ⚡️
We’ve won Gold for Best Finance at the International Content Marketing Awards in London for #StoriesofHelp for @nrmainsurance and we’re absolutely thrilled. bit.ly/2qSdmpo #ContentMarketingAwards @the_cma @mimicullen3 @zjcurtis @lquaint
Happy days. Super proud of the team that worked on this pitch.
We’re excited to share that Storyation has been appointed by Microsoft Australia after a competitive pitch bit.ly/2OrSCgg #contentagency #contentmarketing
Consumers demand quality and brands rarely deliver. Refocusing on what the audience demands can ensure #contentmarketing succeeds.
"The only thing that matters to consumers is getting what they demand."
Storyation's Head of Strategy @hackjack on the critical role content demand research plays in ensuring that brands meet the need for meaningful, quality content. #contentmarketing bit.ly/36bgKLU
This was such a good debate - the new ep of our podcast recorded live at Luxperience in Sydney last week.
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Join us in a couple of hours if you are at Luxperience today #soluxperience #lux2019
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