The entertainment industry’s most trusted data partner. Delivering essential insights across music, film & TV.

Joined March 2022
Luminate retweeted
Almost every company we talk to is worried about security right now. AI has taken the gap between finding a vulnerability and someone using it from weeks down to minutes, leaving teams scrambling to keep up. That’s why we built AWS Continuum, now generally available. It works autonomously with guardrails you set to discover vulnerabilities, confirm which ones are genuinely exploitable, prioritize what matters most, and build the patches to close them. Teams spend their energy on real risk instead of chasing noise. Customers like IBM, Robinhood, Capital One, Infor, and Luminate have been running it in preview and see a meaningful difference in their security efforts. Continuum gives security teams what they need to keep up with the risks of today, and get ahead of them. Should be a huge help. aws.amazon.com/blogs/aws/aws…
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While only a third of non-renewed U.S. scripted shows in 2025 wrapped on their own terms, Netflix gave planned endings to 40% of its non-renewed series between 2022 and 2025. Luminate’s “TV Renewals & Cancellations” breaks down the strategy. luminatedata.com/reports/tv-…
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34% of U.K. indie record store shoppers listen to Indie Rock, twice the rate of the general population. This segment also listens to Alternative, Singer-Songwriter and Folk at notably higher percentages. Read our latest Tuesday Takeaway: luminatedata.com/blog/u-k-mu…
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Women-centered series made up 11% of TV premieres in 2025 and 2026 but generated 17% of U.S. minutes streamed. Serialized dramas show an 11-point gap, indicating unmet market demand. Read our latest Streaming Watch: luminatedata.com/blog/women-…
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Broadcast renewal rates are now outpacing those of streaming services and cable networks. Streamlined budgets and clear audience measurement help networks fast-track renewals. Luminate’s latest report, “TV Renewals & Cancellations,” compares the numbers. luminatedata.com/reports/tv-…
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Luminate’s custom insights pointed HYBE AMERICA toward a new vinyl strategy for BTS’ “ARIRANG.” The result: 17 variants, one for each member plus a group edition. See the full case study: luminatedata.com/case-studie…
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Most decisions to cancel a series trace back to viewership. Streaming series with season completion rates above 50% stand a much higher chance of surviving past S1. Luminate’s latest report, “TV Renewals & Cancellations,” tracks the value of engagement. luminatedata.com/reports/tv-…
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Between H1 2025 and H1 2026, Bollywood streams outside of India grew 8.2%, while domestic growth was just 5.1%. At the same time, Gen Z in India is embracing Pop, EDM and Latin. Read more in our latest Tuesday Takeaway: ​​luminatedata.com/blog/as-bol…
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Canceled streaming series typically struggled to reach 50% audience retention in the U.S., but “Wonder Man,” “On Call” and “The Waterfront” all beat that threshold and were still dropped. Our latest Streaming Watch shares the details. luminatedata.com/blog/whats-…
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Everything you need to know about Marcello Hernández and his latest projects, all sourced from our Luminate Film & TV product For more talent spotlights, read our Hispanic Heritage Month blog: luminatedata.com/blog/2026-h…
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HYBE AMERICA used Luminate Insights to target vinyl growth for BTS’ “ARIRANG.” The focus on vinyl drove 208K first-week vinyl sales and a No. 1 Billboard debut — the largest vinyl week for a group since 1991. Read the Luminate case study: luminatedata.com/case-studie…
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TV renewals and cancellations are more complex than ever in the SVOD age, with inaccessible data and unannounced cancellations leaving everyone guessing. Luminate’s latest report, “TV Renewals & Cancellations,” digs into key programming factors. luminatedata.com/reports/tv-…
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Luminate data shows residencies at the Sphere boost music streaming. During week one of U2’s lengthy stint, U.S. On-Demand Audio streams jumped 46% YoY, to 11.9M, with double-digit growth continuing. See more stats in our latest Tuesday Takeaway: luminatedata.com/blog/it-pay…
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“Off Campus” S1 is Prime Video’s most-watched U.S. original of 2026, beating major blockbusters “Fallout” S2 and the final season of “The Boys” in total viewership. Read more in our latest Streaming Watch: luminatedata.com/blog/how-ya…
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🌈🐬Zara Larsson turned a viral meme into a massive rollout, hitting 31.9M U.S. On-Demand Audio streams for her remix album. Read the breakdown of her campaign in our full report, “Release Strategies for Music & TV”: luminatedata.com/reports/rel…
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Our CEO Rob Jonas recently sat down with @wordsbykristin to discuss the rise of nostalgia listening, the value of catalog, AI and transparency across music, film and TV. Check it out: billboard.com/video/how-tv-s…
The latest episode of Billboard On the Record is with Luminate, discussing the popularity of catalog music listening, nostalgia, generative AI and more. It’s available to watch or listen to now 💿
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