Wife. Mom. Head of Marketing @Everybanking. Champion of tech startups. Empathic human-centered marketer. PNW native. Horse, dog, chocolate & #data nerd.
Seattle
Joined July 2008
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AI buys real speed and leverage, and you should use it. The catch is a single point of failure with a pricing page.
You don’t have to agree with me.
If the answer is… "We'd just stop. Or we’d stop spending on growth" is not a contingency plan. It's a rented ladder.
AI is a great sparring partner. It drafts fast and pressure-tests ideas. But it's confident, not accountable, and it has never met your customers.
Ouch: if you overruled experts you hired with one prompt and never told them why, that's not data-driven.
I’ve been interviewing BDRs in sales this week, and everyone has been lovely. One candidate asked me for advice drawn from my long career.
“Long” is relative when you’re in your 20s, of course.
My answer came immediately: “My network.” It’s the best investment I’ve ever made. Whether it’s finding an opportunity, making connections, hiring, or referring talent, nurturing and maintaining my network has been worth every minute.
Sour mood, so here we go.
A founder just told me they're publishing hundreds of blog posts for SEO and AEO. Hundreds.
Do we really still think a content flood tricks robots, or worse, prospects, into believing you understand their problem?
Lyndi Thompson retweeted
There are probably 1000s of startup ideas sitting inside businesses where employees complain about the same problem every single day.
Spoke with three of my previous leaders this week.
Everyone said Q3 was a slog.
I’m proud we were able to exceed our deal creation goals, even with expected seasonal adjustments. Even with pivots and team changes, and with the state of the world and endless competition.