VP of Sales, Marketing & Consulting at @MaplewaveHQ | Offering insight and concrete solutions for telcos looking to take their business to the next level.
United Kingdom
Joined January 2018
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📣Check out our new webpage! "Amplifier by @MaplewaveHQ" 👀
🌍 We are the world's ONLY full service end-to-end consultancy for telecoms sales teams.
Whatever the THING you can't get right in your go-to-market - we can help.
Digital execution. 💻
Retail costing too much? 💵
Dealers and staff not playing ball? ⚽
LINK ⤵️
Check out our latest newsletter if you're struggling to get started with AI - it's way easier than you think! In this edition, we make sense of AI agents, MCP and platform-AI features - and give a straightforward roadmap to get there. Link below!
My second science fiction novel is out soon - and PRE-ORDERS are now live at Waterstones. Get in quick!
waterstones.com/book/the-par…
⛔OUT OF ORDER⛔
I'm taking a break, I've been home for 3 days in the entire month of January.
A few days with the family to rest and recharge - back soon.
When's your time to recharge? 🤷♂️
ICYMI
A tremendous look back at telecoms retail in 2025 from the amazing Jeff Moore at Wave7 Research.
"What works and what doesn't"........
Enjoy it - thoughtful reading 😔
hubs.ly/Q03W1PN80
I’m in Hawaii!
The 🏎️FERRARI of retail stores opens on Friday, how will the team drive it?
Pre-opening store training with the team (especially a new concept) is ESSENTIAL.
🚫Righto - that's the OUT OF OFFICE firmly on.
Here was me earlier in the year working out my size for some new t-shirts.😆
Do you think I've been good enough this year? 🙏
🎅Will Santa bring me an XXXXXXXL shirt?
Stay tuned!
Happy Christmas everyone 😘
🚨NEW BLOG: Why Ordering Telecoms should be as easy as Pizza 🍕
It's not a blog really, it's more of an epic rant. ⤵️
Check it out, and enjoy your pizza which no doubt you are planning to have tonight after seeing this 😂 #NLP
👇a great article full of sense - always great to reflect on what has happened lately - it helps drive the thoughts of what is to come.
"Telecom Retail in 2025: What works and what doesn't" is my new analyst angle item in @rcrwirelessnews. Has insights from our famous, quantitative Wave7 Door Report on telecom retail and my time at the SummitX event in California hosted by @iQmetrix.
rcrwireless.com/20251126/ana…
[Series] BEHIND THE SCENES:
Ever wondered what goes on in a global consultancy helping telcos worldwide - here's a sneak peek of one of our projects RN;
Digital Benchmark (Americas) - our team is in the midst of a very complex assessment of a Telco's digital tool set. From seeing how connected the websites are to their marketing flows, to evaluating the click paths in their eShop, to analyzing process flow maps and integrations - we are giving them an assessment of their growing eCommerce business, including over 30 recommendations for NOW and WHAT'S NEXT.
[PICTURE] Here's the aim - frustration free shopping. As the 1st mover in their markets in this space, they are going to drive a significant uplift on volume through what is a growing and under-served channel for them.
WATCH THIS SPACE and I'll bring you some before and after revelations ✔️📈💥
[Series] BEHIND THE SCENES:
Ever wondered what goes on in a global consultancy helping telcos worldwide - here's a sneak peek of one of our projects RN;
Sales Training Client (Americas) - after the roaring success of our "Showtime" proof of concept, one of our clients has commissioned us to train 20 of their top retail leads in person, as well as delivering all 4 eLearning modules to their 90+ retail staff. That's a few weeks in the Caribbean sunshine for one of our lucky sales trainers, as we turbo charge sales increases well above 15% in their stores.
[PICTURE] An old photo of me delivering some sales training. Guess the year and the location! 📝
I'll get our team to take some pictures on site - SOON 🔜
THE RESULTS ARE IN! Our Proof of Concept offer last month has now concluded, with SO MANY CLIENTS moving onto full roll-outs as the material is just AMAZING.
👩Amber (Americas) "I love the interactive games, videos and challenges. Training is usually boring, this certainly isn't!"
👨⚖️Wilfred (Africa) "As a manager, I've loved the staff coming to ME with their progress and to discuss their latest challenge"
🧔Ruairi (Europe) "This is training with craic in it - it's got so much depth to the content, thanks Will, it's grand!"
Our POC is now closed, but we'll do another one early in the New Year.
Thanks to all the participants, we are blown away by the response 😍
