Senior Marketing Leader #B2B @BandF Top 100 CMO 20 & 21, #ExGoogler & @GalwayMarketing - Views are my own.

Galway, Ireland
Joined February 2009
Congratulations to all our Mayo Friends! Delighted for you! #MayoSam
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Imagine - Only on Jeremy Kyle tho.
Gay lovers find out they are, in fact brothers! 👀 Jeremy Kyle
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Maricka Burke-Keogh retweeted
We reckon @GretaThunberg knows a thing or two about travelling green, so our eagle-eyed Anthony in Dublin's Pearse Station was delighted to welcome her on her travels through the station last Friday!
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One of the most compelling pieces of sports broadcasting I’ve ever seen
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Maricka Burke-Keogh retweeted
All the talk of Tax Cuts, Tax Cuts! A 2k increase in lower tax band with €100 increase in credits means a difference of €500 a year to a worker. About €9.60 a week. Does that cover inflation? Doubt it. Good ol’ @finegael and their constant BS. businesspost.ie/daily-briefi…
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Replying to @SkyIreland
@SkyIreland I am a Sky customer (contract ends this month 🙏) our landline has been down for last 2 hours. We are paying €200 for your services, incl. 1GB broadband that hasn’t hit over 500MB in months & that with cat cable also. €200 far too much, esp. the diabolical movie (1)
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So €200 for BB that’s well below what I pay for (including wired), very poor movie channels & other ‘services’ just isn’t worth it. And I believe when contract ends this month it is going above €200 as I will be loosing all the ‘discounts’.
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Your business model sucks, it doesn’t reward loyality, loyalty, is penalised with Sky, everyone knows it. It’s also pretty well known it costs more to acquire new customers than it does to retain, but the pricing strategy also sucks - #HighChurnRate @SkyIreland
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Maricka Burke-Keogh retweeted
I'm no Minister for Tourism but when renting the base model car at the airport - a 2025 Dacia Sandero - for a week costs you €1079.67, you're not going to be a tourism mecca. A new Sandero starts from €18,890. I just paid down one 6% of this car's worth for a week's driving...and that's with no navi. 🤷‍♂️
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Maricka Burke-Keogh retweeted
Excellent and rare piece of reporting on AI and the jobs market in today’s @Independent_ie. Data-based and no catastrophising for clicks. And not saying that just because the @iiea is quoted!
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Maricka Burke-Keogh retweeted
Great column. Government has no business taking positions on how people live their lives, and even less business wasting taxpayers’ money.
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“AI, when effectively implemented, gives more time for professionals to be human” ….
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Replying to @IrishRail
@IrishRail not really happy with your ‘flexible’ ticket options, needed to move a 16:30 train to Galway, to 17:30 today, I could see ample seat availability on each, because ai didn’t get in EXCATLY 60 minutes before and not too many minutes after while trying with app. I missed
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Then rang your ‘support line’ unfortunately Indidng get through to them before the dedicated 60 minutes you give to allow change a ‘flexible’ ticket for - one you pay extra for and almost always the only one available. I paid it, & about 70 minutes before I realised I won’t make
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then I spent another 10 minutes + faffing around online trying to change the ticket to one hour later. The UI/UX made it exceptionally difficult to find where to find this ticket change and by the time I figured it out I was past the 60 minutes before mark - this is when I called
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Maricka Burke-Keogh retweeted
This one was for everyone who waited 💚❤️
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Maricka Burke-Keogh retweeted
Trying to put it all into context. #mayogaa 💚❤️
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Maricka Burke-Keogh retweeted
Ballaghaderreen may be in Roscommon, but in GAA terms it is steeped in Mayo — and today, it is celebrating one of its own. 📺 More on Virgin Media PLAY
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And it begins. Prepare yourselves
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I’ve started blogging again, with one goal: to make AI practical, accessible & genuinely useful for businesses & professionals. Expect simple tips, low cost (often free) tools, & real ways to automate admin, marketing and everyday business tasks. 🤖 👉 linkedin.com/pulse/competiti…
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Maricka Burke-Keogh retweeted
Today, I shared with the OpenAI team that I have decided to leave my full-time role at OpenAI and transition to being a part-time advisor. Three months ago, I had to go on medical leave after a severe exacerbation of a chronic illness I’ve lived with for seven years. During that time, it became clear that the road to recovery would be much longer and more complex than I had anticipated—and that I needed to focus on it fully. When I went on leave, many people told me I was courageous for prioritizing my health. The truth is that I am only making this decision now because I failed to make it many times before. Over the years, doctors, friends, colleagues, and loved ones encouraged me to slow down. Two years after I got sick, Facebook offered me the opportunity to take a full year of medical leave. I didn’t even pause to consider it. I immediately said no. At the time, Zuck told me I should play the long game. I wish I had listened. Looking back, I realize that a lot of what made me successful also made this decision incredibly difficult. I grew up believing that opportunities were precious and that when they appeared, you grabbed them with both hands. That mindset carried me from a small town in southern France to opportunities I never could have imagined. By the time I turned 40, I had already gotten to do more than I’d ever dreamed possible as a kid growing up in Sète. I love building. My work has always given me a deep sense of purpose. OpenAI in particular felt like a role that my entire career had been building toward, which made this decision even harder. But what I’m learning now is that grit and endurance are not the only skills required to have impact over decades. Sometimes the harder thing is to stop, listen, and trust that taking care of yourself today makes it possible to contribute for much longer tomorrow. This experience has also strengthened my conviction about why this work matters. It has been a jarring experience to spend my days helping build the future while simultaneously navigating a disabling disease that still has no cure. Over the last seven years, I’ve spent countless hours in doctors’ offices, dealing with symptoms, treatments, insurance, uncertainty, and all the invisible work that comes with being a patient. Like millions of others living with chronic illness, I’ve experienced firsthand how difficult healthcare can be to navigate, even when you have every possible advantage. More than ever, I believe that some of the most important opportunities for AI lie in helping people solve real problems in their daily lives: their health, their finances, their time and the everyday burdens that shape human experience. In particular, curing disease is the most important thing AI could accomplish. I’m excited to continue working towards cures through OpenAI but also through my work with @ChronicleBioAI and @CODA_research. I’m deeply grateful to @sama, @gdb and the OpenAI board for their support during this time and for offering a way for me to continue contributing to the mission without sacrificing my chances of recovery. I’m also so thankful to my team and the many extraordinary colleagues I’ve had the privilege to build alongside. For now, my focus is recovery. But my belief in the potential of technology to solve deeply human problems has never been stronger.
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