mark mei

"You drop to $6K/mo, and you're quitting?" That’s what my success coach said when he found out I was quitting my agency. For context... In March 2024, I started looking for a regular job. My agency dropped from $12K to $6K, and I needed money for rent. I'd hired my first designer that year, and I was spending on coaching too. None of these went away when the revenue got cut in half. So in my head, a paycheck was the ONLY move left. I even hit up a sales coach I knew and told him straight up that I needed a job. That’s also when my success coach found out I was about to quit. He called me stupid for thinking that. I was really pissed off, but it also worked. I stopped looking for a job and went all in on cold emailing for new clients again. In December (the same year), my agency was at $50K/month. TL;DR: You can’t lose unless you quit. Keep goin.

“the campaign-to-flow split should be 50/50.” it doesn’t matter if going against it is ACTUALLY making you money. for example: we drove over $1,000,000 from retention for a home decor brand selling quilts and rugs. when we opened the account: • campaigns were doing 65% of their email revenue. • Flows were doing 34%. a healthy split USUALLY sits around 50/50. but nothing in that store is high-ticket, and their customers buy straight off a campaign without a second thought. so, we quit trying to force it back to 50/50 and put even MORE into campaigns. and now, they’ve done over 7-figures with their email list. that said... before copying this playbook, the first thing to check is your OWN campaign vs flow split.

My agency brings in $15M every quarter for eCom brands. Our BFCM checklist keeps going until we know what REALLY made money. The checklist works in 2 parts... WHILE THE SALE IS LIVE: • Reminder emails telling people how much time is left, or that stock is running low • Restocking the popular items, if you can get more in time THE WEEK AFTER CYBER MONDAY: • Thank-you emails to everyone who bought • A review request, so buyers tell you how the order went • Sale banners come down and prices get reset • Sales and marketing numbers checked against the goals you set • The top performers picked out, so you know what to run again • A close look at customer behavior and feedback • A team debrief on what worked, what didn't, and what changes for the next sale Bookmark this.

“Emails don’t bring revenue anyways.” That’s because your setup isn’t working. after helping 100s of brands get to 30-50% of their revenue just from email, let me tell you this, if email's bringing in under 25% of yours going into Black Friday, you are doing something WRONG. The biggest giveaway of a broken setup is when your entire email strategy is built on two flows... a welcome flow and an abandoned checkout. to give you an idea, we run 12+ across the full lifecycle for every brand we work with. here’s a deal, before Black Friday, we'll audit your email for free. (link in bio) worst case, you learn what's broken while there's still time to fix it. or you can always keep guessing.

my agency manages 30+ eight-figure brands, and after building emails for all of them, these are my 3 proven rules that pull MORE revenue out of the SAME list. Bookmark this for BFCM.

GPT-6 Astra went through our Klaviyo account by ITSELF and found 2,714 VIPs. I am shocked at all the data it pulled out. here’s everything Astra had after ONE audit: • those 2,714 VIPs, each with 3+ orders and over $300 in lifetime value • a first-purchase audience of 1,463 people with recent product views, email clicks and site visits, and ZERO orders • who's clicking, who's buying and who's ignoring every email we send • conversion reports on each campaign, plus an email it flagged as worth testing It can see your screen and click through Klaviyo EXACTLY like a person would. and now, the next emails we build for those 2,714 VIPs and the 1,463 who never ordered won't be the SAME blast everyone else gets. pretty solid for segmentation.

a good product is all you need to keep customers coming back. 10 years ago, that alone could’ve been your retention strategy. back then, a customer stayed because: • your product worked, so they trusted you • there wasn't a FLOOD of other options fighting for their attention now you're up against: • hundreds of brands chasing the SAME customer • every one of them launching new products, new offers and new drops nonstop • a version of your brand on every corner of the internet • customers who jump to whatever feels newest, even when your product works so a working product won't help you keep the customers you win this Black Friday. time to get out of 2016.

we added $180K to a supplement brand’s yearly revenue by fixing ONE thing... we redid the emails customers get after they make a purchase. and every dollar of the revenue came from people who'd ALREADY bought once. when we started, only about 15% of their customers were making a second purchase. so we rebuilt the emails after checkout... education on the supplements, usage tips and product recommendations. now 34% of their customers buy again WITHIN 90 days. Black Friday is about to send you a wave of first-time buyers. getting any of them to buy a second time costs you nothing but the emails. get your post-purchase flow running before those Black Friday buyers land on Nov 27.