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Marketscience

@marketscience_

Full service, transparent, #MarketingAnalytics partner.

 New York
market.science
Joined August 2019
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New peer-reviewed research from @marketscience_ challenges the common dual-Adstock approach in MMM. Are long-term ROI claims overstated? Find out why it matters 👉 🔗 market.science/modelling-the… #MarketingStrategy #MMM #Adstock #ROI #BrandBuilding
Long-term advertising effects: the Adstock illusion

Long-term advertising effects: the Adstock illusion

Discover the flaws of Adstock-based approaches for long-term marketing attribution and explore a new, more accurate modeling framework.

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