CEO of @GeniusSports. Championing a more sustainable data ecosystem for sports, betting and media.
Joined November 2019
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Today, we launched 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧.𝐜𝐨𝐦, creating a premium new platform to help customers engage in this rapidly growing sector.
This is also a strong example of Genius & Legend working together, combining live sports data with prediction market pricing & consumer tech.
🗣️ "Prediction markets did not invent the desire to wager on a sporting outcome. They offer another way to express it, and what is durable is the demand underneath."
Following our prediction market analysis earlier this week, we have today announced the launch of 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧.𝐜𝐨𝐦, a new consumer platform to compare probabilities, event contracts and insights.🚀
Launched through Legend, this platform creates a flagship new brand for a rapidly expanding sector, combining live sports data feed with prediction market probabilities and prices.
Press release: geniussports.com/newsroom/ge…
Prediction markets have exploded in popularity in the last 2 years. And their future is being discussed as though it hangs on a single legal answer: either this model survives or the opportunity disappears.
After 25 years in sports, betting & tech, my conclusion is different.👇
As prediction markets evolve, the rules, products and platforms may change. But the underlying demand for sports wagering remains.
In a new note, Genius Sports Co-Founder and CEO Mark Locke explains why that creates opportunity for Genius across exchanges, market makers and sportsbooks, regardless of how the market ultimately develops.
🗣️ “Americans are going to keep wagering on sports, and Genius will be paid however they do it.”
Read the full piece below 👇
geniussports.com/newsroom/am…
Mark Locke retweeted
Ever wanted to really understand the business and outlook of @GeniusSports ? I sat down for a wide ranging interview with their CEO @marklocke on topics such as:
Key topics:
- Why did Genius Sports spend up to US$1.2bn acquiring Legend?
- Where's the expected growth coming from?
- The current data marketplace
- The Genius thesis on fan engagement and monetisation
- Mark's leadership style and the the challenges of dealing with being a listed business
- Mark and the Genius journey today
I have to say I really enjoyed this conversation.
This episode was the first in a new series we've launch with Genius on the economics of Fandom.
Watch/ listen and subscribe at the below:
Youtube: youtube.com/watch?v=oU1wyvxj…
Spotify: open.spotify.com/show/4vDHlo…
@Apple: podcasts.apple.com/se/podcas…
Others: podfollow.com/sportspro-podc…
Note: this pod is available in the @sportspro main channel - not StreamTime Sports like my usual pods!
Mark Locke retweeted
"It was a lot quicker than what it would've been usually"
How the semi-automated technology for offside has saved time in the Manchester City vs Crystal Palace game
Amazon’s Prime Vision on Thursday Night Football got rave reviews ftw.usatoday.com/lists/amazo…
Congrats to @primevideosport on winning the prestigious @sportsemmys for their groundbreaking TNF coverage.
We’re proud to have played our part through @SecondSpectrum augmentations. This is the 2nd year in a row that our technology has been recognised at the Sports Emmys.
The #SportsEmmys Award for Interactive Experience - Event Coverage goes to Thursday Night Football @nflonprime (@primevideo).
Fantastic win for our teams in the U.S. and worldwide!
NCAA LiveStats is used by over 5,000 teams across five sports, powering everything from box scores to augmented broadcasts, coaching solutions and much more.
🏆 Very proud that #NCAALiveStats by Genius Sports has won Best Technology for College Sports at the Sports Technology Awards.
Thank you to all SIDs for making this award possible and for helping to create the fastest, most accurate data feed on college sports. @SportTechGroup
Great chatting with Bernie McTernan at yesterday's Needham Technology & Media Conference. We discussed a number of exciting topics including @GeniusSports' latest earnings beat & raise, AI leadership, revenue growth drivers & more.
Watch the replay: bit.ly/42JdgNE
Mark Locke retweeted
Great review of our augmented @premierleague broadcasts in @broadcast_sport.
"Viewers could access a feed enhanced with real-time data and statistics, player tracking, and augmented graphics and overlays." @SecondSpectrum broadcastnow.co.uk/tech-inno…
Mark Locke retweeted
ICYMI: In our discussion, asked long-time sports executive @GeniusSports chairman David Levy to pitch, in 30 seconds, why people should buy the company’s stock.
Here’s what he said:
#Sports #Business #Betting #NBA
We've launched the Genius Marketing Suite, an all-in-one fan engagement engine to connect brands, leagues, teams & betting operators with sports audiences worldwide.
@GeniusSports is uniquely positioned to engage the right fan, with the right message at the right time. (1/2)
This launch unlocks the full potential of our media and fan engagement solutions.
Find out more about the Genius Marketing Suite in @SportsPro (2/2). $GENI sportspromedia.com/news/geni…
Mark Locke retweeted
With the #NFLPlayoffs in full swing, our President, N America Steve Bornstein sets out in @Sportico:
📊 How "AI is what can transform data into value"
▶️ Our work powering RomoVision, Nickmas & TSN
🏈 The future of personalised fan experiences
sportico.com/business/media/…
Congratulations to our @SecondSpectrum team on another important win, adding to several NFL team deals, brand partnerships and the launch of Watch & Bet this NFL season.
Read the full release: geniussports.com/newsroom/ts… $GENI (2/2)
Mark Locke retweeted
"The expanded partnership proves that $GENI has become a central piece of the digital infrastructure connecting the @NFL, its broadcasters and the sportsbooks."🏈
Great overview of our recent Watch & Bet partnership with @CaesarsEnt in @Sportico today. sportico.com/business/sports…
A fantastic example of how we use rich data and personalised tech to enhance fan experiences. Genius is becoming central to the entire @NFL ecosystem.📊
$GENI
🏈 As the official data partner, we're helping the @NFL to grow its global audience.
After last month's NFL Mexico game, we delivered this personalised souvenir video, providing fans' names & seat numbers, Next Gen Stats & highlights of their favourite player.
Check it out👇
Our partnership with the @NFL has delivered another major milestone, creating the first live betting streams for US fans.
@CaesarsEnt is now providing our live Watch & Bet streams, delivering the most compelling NFL betting experience to millions. $GENI espn.co.uk/chalk/story/_/id/…