Passionate about #AccountBasedMarketing, intersection of data & insight, smarter media. Creator of ABM Orchestration. #ABM #ABMarketing #AccountBasedAdvertising
California
Joined November 2008
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Check out my latest article:
"GenAI: When One Size Fits All, It Fits No One—And Everyone Has Fits"
👉First article in a series of interviews with ChatGPT👈
#GenAI #CommercialGradeAI
linkedin.com/pulse/genai-whe… via @LinkedIn
Thank you, @martechismktg !
Every #B2BMarketing organization has a latent 200% better idea that's obfuscated by the focus on improving efficiency by 20%.
If you can find it, I can help!
Learn more at accountbased.marketing
#ABM #accountbasedmarketing
From efficacy to efficiency: 2024’s B2B marketing revolution via @markogne martech.org/from-efficacy-to…
Thank you @MarTechConf !
Every #B2BMarketing team has a 200% better idea that's nascent.
If you can't find it, I can help. Check out accountbased.marketing to learn more!
From efficiency to efficacy: 2024’s B2B marketing revolution: martech.org/from-efficacy-to… via @markogne
Thank you @insidepages !
Every organization has a latent 200% better idea.
If you can't find it, ping me, and I can help!
Check out accountbased.marketing to learn more.
#CMO
From efficiency to efficacy: 2024’s B2B marketing revolution, as explained by @markogne. martech.org/from-efficacy-to…
Mark Ogne retweeted
From efficiency to efficacy: 2024’s B2B marketing revolution, as explained by @markogne. martech.org/from-efficacy-to…
Mark Z announced yesterday that their LLAMA systems will soon be running on 600k Nvidia graphic cards, which cost around $25k each. Back of the bar napkin, that's about $15B in processing power.
I chatted with my GPT buddy, and she estimates that it would take an average of 210 Megawatts of power (average, not peak) to power this AI environment. She estimates that that's enough power to cover a city of 100-150k residents.
Damn!
reuters.com/technology/meta-…
#AImarketing #AI
Mark Ogne retweeted
From efficiency to efficacy: 2024’s B2B marketing revolution: martech.org/from-efficacy-to… via @markogne
Mark Ogne retweeted
How to make your ‘ideal customer profile’ more ideal via @markogne martech.org/how-to-make-your…
Mark Ogne retweeted
Improve your 'ideal customer profile' by better understanding your customer base and prioritizing high-value targets. Nice insights @markogne martech.org/how-to-make-your… #B2B #marketingtips #marketingstrategy #SMB #startup #entrepreneur
Mark Ogne retweeted
How to make your ‘ideal customer profile’ more ideal, according to @markogne. martech.org/how-to-make-your…
Check out my latest article: A B2B Marketer's Journey Into AI: Step Two, Find An Area To Build Expertise linkedin.com/pulse/b2b-marke… via @LinkedIn
Excellent post @BrettKahnke at @forrester.
"Why are CMOs accepting a primary measurement of their success that is so clearly stacked against them from the start?"
Don’t Set Yourself Up To Fail: Move From Marketing Sourcing Metrics forrester.com/blogs/marketin… via @Forrester
Great quote from the master, @SethGodinBlog
"... innovations that change our culture don’t actually increase the simple linear measurements of the bar. They’re more likely to raise the average, to increase the performance of accepted mediocre output."
seths.blog/2023/07/raising-t…
Mark Ogne retweeted
My take on metrics: Orgs need shared business impact metrics across functions - period. But discrete functions MUST HAVE discrete metrics showing how they are accomplishing/progressing against their role in the mission @forrester #ForrB2BSummit
Congratulations @BrettKahnke ! I look forward to hearing more about this service and team!
I’m excited to be part of a new service @forrester ! Our new Forrester Decisions B2B Revenue Operations Service combines existing B2B marketing and sales operations offerings while expanding coverage and client value. Announced at #ForrB2BSummit.
forrester.com/blogs/forreste…
One recommended edit, @WorktechReview , Jabmo went out of business last year.
Finding the right #ABM solution can be challenging. To help, our editors compiled the following list to spotlight some of the best #AccountBasedMarketing solutions in the marketplace. solutionsreview.com/marketin…
Mark Ogne retweeted
The magic of marketing occurs when the creative aspects of art are combined with the analytical aspects of science, resulting in a powerful and effective marketing strategy.
#forrb2bsummit lnkd.in/eAW5bps7
Mark Ogne retweeted
AMEN - "I don't believe in 'performance marketing' - all markeitng needs to be performing, we do ourselves a disservice when we label some marketing 'performance'" @daratreseder @autodesk @forrester #ForrB2BSummit
Mark Ogne retweeted
"High-performing Enterprises are 2X as likely to have a solution for measuring #ABM performance, including revenue, at each account, across all relevant channels."
@markogne @marketsmarkets CMO Talks Spin-Off Roundtable 2022
#EnterpriseABM #EnterpriseMarketing
