FICCI's Retail, FMCG & eCommerce committees drive policy, strategy, and global recognition to propel India's industrial growth.
India
Joined October 2024
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Uniform implementation of direct selling rules across states is key to a consistent regulatory environment. Ajay Suri, CEO, Vestige, highlights the industry’s need for clarity and uniformity in execution.
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AI and technology may enable retail transformation, but the real shift is from transactions to relationships. Rajesh Jain, MD & CEO, Lacoste India, shares why understanding evolving customer expectations will shape the future of retail.
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Clear regulations are key to building trust in direct selling. Ms. Edyta Kurek highlights the need for clarity around legitimate direct selling and consistent regulations across states.
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Our sincere thanks to our valued partners for their unwavering support and collaboration at FICCI MASSMERIZE 2026.
Your commitment enabled us to create a platform for meaningful dialogue, collaboration and innovation, shaping the future of Retail, FMCG and E-Commerce.
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We deeply appreciate your trust and partnership, and look forward to many more successful collaborations.
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One platform. One shared vision. Countless opportunities to shape what's next.
#MASSMERIZE2026 brought together policymakers, industry leaders, innovators and changemakers to exchange ideas, foster collaboration and explore the future of Retail, FMCG and E-Commerce.
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Thank you to our esteemed speakers, partners, delegates and everyone who made this edition a resounding success. We look forward to welcoming you to the next edition.
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FICCI Massmerize retweeted
The next phase of growth will be defined not merely by scale, but by the sector’s ability to create India-first innovations tailored to the country’s diverse consumer cohorts, build agile and resilient value chains, and responsibly harness emerging technologies to deliver superior consumer experiences: Mr Manish Anandani, Co-Chair FICCI FMCG Committee & Managing Director, Kenvue India at FICCI MASSMERIZE 2026
FICCI Massmerize retweeted
The way GenZ consumes products today, is very different than how other generations consume them. Understanding and aligning the products with all the generation's needs is important: Mr Jeyandran Venugopal, Chair FICCI Retail and Internal Trade Committee and President & CEO, Reliance Retail Ventures Limited at FICCI MASSMERIZE 2026
FICCI Massmerize retweeted
India today stands at the cusp of a remarkable transformation. Consumers today seek not only quality products but also personalised experiences, convenience, transparency, trust, and sustainable choices. Businesses, in turn, are leveraging technology, omnichannel strategies, and innovation to remain competitive in an increasingly dynamic marketplace: Ms @jvij1967, Director General, FICCI at FICCI MASSMERIZE 2026
FICCI Massmerize retweeted
Testing infrastructure needs enhancement. We need to scale up and have to create processes which are accurate and without human interference. We plan to use AI and robotics to enhance the testing standards. This will scale up, increase accuracy and reduce the cost: Ms @inidhikhare, Secretary (CA), Department of Consumer Affairs, Ministry of Consumer Affairs, Food & Public Distribution, Government of India at FICCI MASSMERIZE 2026
FICCI Massmerize retweeted
Understanding consumer needs and evolving industry environment is the key to building a successful business with balanced growth and profitability: Mr Vipul Mathur, Co-Chair FICCI FMCG Committee & Executive Director, Personal Care, Hindustan Unilever Limited at FICCI MASSMERIZE 2026
FICCI Massmerize retweeted
The government is amidst making reforms and reform 2.0 is ongoing. Many policies are being relooked at and updated. Old laws are being amended and new laws are coming into place. Taxes, infrastructure, logistics, digital infrastructure and many more aspects are being looked at for improvement wherever needed: Mr Ateesh Kumar Singh, Additional Secretary, Department for Promotion of Industry and Internal Trade, Ministry of Commerce and Industry, Government of India
@CimGOI
“AI is creating the biggest impact in the back office by reducing operational friction and improving execution.”
Mr. Siddhartha Nihalani, Co-founder, Practo
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“AI can improve execution, but its effectiveness depends on the organization’s understanding of demand and the shopper.”
Mr. Kabir Gossain, Vice President and Head – Sales, Mondelez India
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“The biggest opportunity for AI in logistics is improving the customer experience through better delivery visibility.”
Mr. Atul Mehta, CEO – Domestic Shipping, @ShiprocketIndia
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“The next generation will see the world very differently. For them, the internet and AI will be a given.”
Dr. Ravi Gandhi, Co-Chair, FICCI E-commerce Committee and Chief Public Policy & Regulatory Officer, Reliance Retail Ventures and Reliance Consumer Products
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“Consumers are no longer buying just a product. They are buying an identity, a lifestyle and a feeling.”
-Mr. Rajesh Jain, MD & CEO, Lacoste India
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