Matt | Framer Expert

I’m taking on website projects. I design and build sites for founders and design-led studios. A few recent directions are in the video. If you’ve got a site in mind, DM me with a bit about the business.

Beautiful houses can still leave you unsure what the studio is about. For Halden, I kept the photograph large and used the first screen to show what the practice cares about and when it’s taking enquiries. Btw your studio could look like this.

“Book a call” tells me where to click. I still don’t know what I’m walking into. If you sell a service, put the next step beside the button: “We’ll talk through your project, then I’ll send a proposal.” Now I know what I’m giving my time to.

Been working on a direction for DGA, a growth advisory business we're speaking with. Their current site explains what they do. I wanted the first screen to show how they work. Current homepage vs my direction.

Built Undertow around one portrait. Wanted the photography studio to have a presence of its own before anyone opens the portfolio. Btw your studio could look like this.

Built a “how it works” section for my Relay concept. A request comes in, a follow-up gets drafted and the reporting updates. I wanted someone seeing the site for the first time to understand the workflow before booking a demo. The figures are illustrative.

For a custom jewellery site, I added project type, budget and timeline to the enquiry form. Those are things you need to know anyway. I'd want the first reply to get into the project, with fewer basics to chase.

A few recent homepages, in case you missed them. Btw your brand could look like this.

If your product needs a demo to make sense, I'd put a small part of that demo on the homepage. Show one thing someone can actually do with it. Give me enough to understand why I'd book the full call.

I like motion that gives you something to follow. A task moving through a system, or a building coming together. A few pieces I've been making for Framer sites. Btw your brand could look like this.

Founders, what's the question you keep answering on sales calls? The one you thought your website had already covered.

Been playing with wireframe motion. Put this one on a logistics homepage. Waymark. Btw your brand could look like this.

Saw a flat globe image on a site. Asked Claude to make it 3D.

My outreach used to be mostly clicking, copying and pasting. Open the site. Screenshot it. Paste it in. Write the email. Copy it into my inbox. Every lead. So I ran a trial with an AI agent. It read the site, wrote the email and left it in my drafts. Nothing goes out without me reading it first. Would you hand your outreach to an agent, or nah?

Most AI products explain themselves in paragraphs. This one shows the work moving. Relay — agent platform hero Btw your product could look like this.

Took all the colour out. Just lines now. V1 or V2?

I've seen enough. I'm buying premium.

Made another one. Still no idea where it’s going. It’ll end up on a site somehow.

Motion blur does half the selling. Runway — running brand store Your brand could look like this.

Three disciplines. One homepage. Southbound — architecture & landscape studio site Btw your brand could look like this.