Founder + creative director at MH&Co. Brand identity, visual design, digital experiences. Boutique Print Lab for apparel and specialty work.
Washington DC
Joined March 2010
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Every company has a gap: the space between how they see themselves and how they’re actually seen.
The only way to bridge it is to identify what’s most true about the company — the trait customers already feel, even if the company hasn’t articulated it yet.
In my Insights post, I break down the two lenses and explain how “the gap” can be resolved. #BrandIdentity
The Real Starting Point of Identity Design maxhancock.co/post/the-real-…
From our Portfolio: Creative development for MetLife’s “Promises Kept” campaign, produced as a full out‑of‑home takeover at Washington, DC’s Union Station, featuring posters, banners, and digital display placements.
#AdvertisingDesign #illustration
Strong identities look simple. They aren’t. Here’s the work, the decisions, and the discipline that make a brand system feel inevitable—and the one thing that ultimately makes it stick. Full post: maxhancock.co/post/the-work-…
#brandstrategy #graphicdesign
From our digital design archives: The design of Cosmopolitan’s Watch Party app, created with Pitch Interactive, a mobile experience built around The Hills that includes trivia, live reactions, and integrated shopping for items featured in the episodes.
#DigitalDesign #UXDesign
From the MH&Co. Archives: Design and foundational graphics for USIP’s Global Peacebuilding Center website, built in an experiential style popular at the time, centered on classroom use and featuring a virtual passport.
Most naming debates happen in spreadsheets. But the real decision happens when you see the name in use. I wrote about the visual test every name must pass — full post: maxhancock.co/post/the-visua…
We've been busy building a whole new world, and much more is planned! Aiyowah is live and the store will launch soon. → You'll want to sign up for the newsletter for the full story and details on our next drop.
/// All in transit—welcome to Aiyowah City. Follow us for the story behind the clothes, the world, and what's coming next. ///
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#Y2K #Streetwear #Cyberpunk #NeoTokyo #Aiyowah
Large rainbow captured over our home tonight, after heavy rain. (DC area). Haven't seen this in a long time.
aah, Adobe InDesign, the design interface that does everything you don't want it to do! I dislike this application so much.
There's a lot that has happened lately in the visual graphics community that have been ground breaking, but few know about it because no one writes about it. We just get buzzwords here and there. How does anyone keep up?
I recently did a little quick 3D model for a graphic design project. It turned out nice, so I think I'll do more of them.
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#grafikmedia #graphicdesign #artdirection #3dstilllife
