✨ sharing stories (& secrets) about stores 🛍 retail strategist with 10+ yrs @ warby parker & apple 💫 get the stor(i)es in your inbox ↓
Austin, TX 🤠
Joined October 2022
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13. i love cold compress eye masks 🧊
my new fave daily spa moment.
14. eye exercises help with recovery 🎯
yes i now do eye yoga.
15. the world looks reborn 🤩
sunsets hit harder. trees feel sacred. life’s in high-def.
considering LASIK? save this.
got questions? comment below or dm me!
want my clinic rec? go to @sharpevision modern lasik (atx, chicago, & seattle!)
nike: we can’t win.
+
skims: so win.
=
NikeSKIMS
🤎 skims brings the fit.
🛠️ nike brings the function.
💪🏽 NikeSKIMS brings the flex
but the real reason this collab works?
distribution.
nike has a global supply chain that can scale anything.
skims has cultural clout that makes every drop sell-out.
together as NikeSKIMS:
→ skims gets a shortcut into nike’s retail & wholesale muscle.
→ nike gets to deepen its women’s business without diluting its core.
→ epic NikeSKIMS pop-up stores, including skims pop-ins to nike stores
→ consumers get exactly what they’ve been asking for: performance gear that actually fits & flatters for all body types in shades other than neon.
what a win for us all, coming this spring!
if you like getting stories about stores? follow me @merrymakingmack for more✨
then sign up for my weekly newsie 🛍️
merrymakery.com
hot take: empathy is the new efficiency in 2025 💛
especially in retail.
while so many retailers are chasing ai & automation, costco has been quietly crushing this for years. they prioritize employees & create real human connections with customers. it’s why their loyal fan base is unmatched.
below is one recent standout story from reddit's vast collection.
it’s not rocket science.
but in 2025, i’m predicting more retailers will finally catch on & go as far as incentivizing their store employees to perform these random acts of kindness🤞
this is just one of the 4 trends i'm calling to win this year.
want the full list?
check out the tomorrow’s edition of merry makery ✨ where i share even more about what's in store for stores this year!
holiday windows = the original influencers.
before instagram & tiktok, these displays were pulling crowds, breaking budgets, & giving shoppers their entire personality for the season.
today’s newsie is a visual stroll through 2024's most iconic holiday windows.
this year is all about chic creatures:
🐻 ralph lauren's interactive polo bear stealing hearts
🦚 samaritaine's show-stopping parisian peacock
🐶 macy's sf with adorable, adoptable pets
🕊️ tiffany's 30 ft bedazzled bird on a rock
🐚 dior’s couture coral reef christmas tree
this edition is wildly festive & it’s being sent to subscribers very soon! don’t miss this million dollar eye candy ✨
'tis the season…
for pop-ups!
but they’ve come a long way from the days of “grammable walls = success.”
brands are stepping up with high-stakes concepts, luxe designs, big budgets, & lots of holiday magic 🎄
2024 is full of polished pop-ups:
- madhappy with a zodiac themed pharmacy
- verizon with a barbie dreamhouse turned streamhouse
- gymshark with the 24 lockers of liftmas (& flexing mannequins!)
today’s pop-ups are pricier, riskier, & require a whole lot more to succeed.
the bar is higher
but the rewards are too.
just hit send on my latest newsie diving into what’s popping off this holiday season. i'm most excited to see how trend no. 3 evolves!
fifth avenue is literally shutting down for its 200th birthday on sun dec 8.
i'm in awe of this retail activation
(& devastated to not be there...)
what i’d give to stroll the carless street, sip hot cocoa, shop the divine windows, & smell the nest new york holiday scented streets!
missing living in nyc during the holidays so much.
if you're in nyc, pretty please go to this event for me, send me all the pics, & report back on if the streets are actually scented ✨
found this bc i'm sending a roundup of the best retail pop-ups to my subscribers on monday. very interesting trends happening in nyc this winter!
the holidays wouldn’t be the same without retail.
think about it... what’s the holiday season without the lights, the music, the windows, the gift wrapping, the perfectly placed gift tables?
retail runs the show.
this week’s merry makery dives into the props, the stage, the backstage chaos, & the stars who make it all happen.
shocking stats + retail magic await ✨
guess who’s co-hosting their first-ever live webinar?!
🎤✨
i'm so giddy to be partnering with Zipline & Emily Lane (seriously, they're the best) to help retailers make smarter tech decisions.
save the date: dec 17th
& because spreadsheets are my love language, live attendees will be gifted a very chic solutions scorecard designed by yours truly.
guaranteed to be a gift that keeps on giving,
especially to your cfo.
