Rather than setting out to attain transparency in #adtech, “let’s pursue a state of translucence, where at least some light is getting in,” writes our CRO @marcjgoldberg in his latest @adexchanger column. He even made a hip hop mix for your journey 🎧 adexchanger.com/data-driven-…

Thanks @tinalakhani_ for shouting out our RapidFire #MethodMIReport at @IABTechLab’s #CTV and Video Advertising event today! Haven’t read our CTV/OTT #adfraud report yet? Catch up here: methodmi.com/rapidfire

Every step along the way in the programmatic ecosystem - from the ad server, to the DSP, the exchange, to the SSP - has an opportunity to be optimized. Listen in as our team explains supply path optimization (SPO) in #MMIOfficeHours Ep 7 youtu.be/9ww-xF0X1R4

Great conversation on podcast measurement and monetization featuring our CEO + founder @ShailinDhar with @mindyourpodcast on @HTSmartcast. Episode streaming now on htsmartcast.com and other podcast and audio platforms.

Your 2022 #NewYearsResolution: catch up with us and subscribe to our monthly newsletters: mailchi.mp/89bb06b72f95/2021…

“Transparency and reporting for the sake of reporting isn't valuable,” writes our CRO @marcjgoldberg in @adexchanger. It’s time to ask your verification vendor the hard questions to get to your intended destination. Because you need a GPS, not a compass. adexchanger.com/data-driven-…

It's been quite a year for MMI! As 2021 draws to a close, our founder and CEO @ShailinDhar shares his thoughts and reflections in this Year in Review linkedin.com/feed/update/urn…

“Surface-level reporting provides a false sense of security and direction,” writes our CRO @marcjgoldberg in @adexchanger. Your measurement provider should be giving you a GPS, not a compass. Here’s how to tell the difference. adexchanger.com/data-driven-…

“Welcome to the life of an analyst.” For Ep 6 of #MMIOfficeHours, our Director of Analytics Stella Rigopoulou joins MMI’s Global Head of Insights + Analytics Cameron Thorn, and Director of Operations Stefanie Kleinsmith for a conversation on log level data youtu.be/fee9FGI_I7w

MMI is proud to be a Corporate Donor for @WiTHollywood. We support WiTH’s commitment to informing, inspiring and mentoring the next generation of technologists through a vibrant community. We're in good company. Learn more about WiTH and its supporters: withollywood.org/corporate-d…

Exciting news: we’ve joined @4As Accelerate Access Program! MMI has an exclusive offering, just for 4A’s members: a free test of MMI360. Learn more: aaaa.org/method-media-intell…

Stakeholders might think SPO doesn’t affect them too much, but “we all need to be leaning in and operating in a transparent way,” our Head of Global Insights & Analytics Cameron Thorn told attendees @IABAustralia’s MeasureUp Mornings. ICYMI, watch here: youtu.be/hY3F24VhEfg

Let’s talk about BOTS! #MMIOfficeHours Episode 5 is out now, featuring CEO @ShailinDhar, CRO @MarcJGoldberg, and special guest Cameron Thorn, our Global Head of Insights + Analytics. Watch now! youtu.be/mVC_60L3uEU

Continuing our last #MMIOfficeHours measurement conversation, in this installment, we discuss currency! Why does currency mean different things in #adtech according to who you talk to? Why are billions being spent on sample-based results? Find out in Ep 4 youtu.be/sfp5v6H6sT8