Founder & CEO Paminga – the MAP for MOPs. Paminga is a wish list of capabilities for marketing operations. https://nitter.gq/t.co/xHQSE5n80z
Denver
Joined December 2008
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Congrats to Merlin/Leonard on completion of a client migration from Marketo -> Paminga!
Paminga's Migration Center is collapsing migration timeframes from months to weeks.
Paminga's agents migrate your emails, landing pages, forms, users/roles/permissions, folder structure... taking away manual drudgery and leaving with the strategic.
I love speaking live with experienced MOPs pros who are ready for something different and better.
Bad support, neglect from sales or support, no feeling of partnership with the MAP vendor.
And then there's the tech itself. I just got off a call with a longtime Marketo/HubSpot/Pardot/Eloqua partner.
Approximate quote: "it's no wonder you've blown past Marketo in terms of platform".
I could just end my day right there 🙂
I am a platform nerd. I live to make MOPs pros happy. I figure most of the rest just about takes care of itself.
Your Marketo instance is a decade plus of workarounds.
Using HubSpot? It's 1/2 a decade plus of workarounds.
This is costing your business immensely, and much more than payroll and an invoice from the vendor.
It's slowing your growth and preventing you from hitting targets.
Get your eyes on Paminga.
I am on the edge of my seat waiting on the release of a new Paminga Migration Agent that converts Emails, Landing Pages, and Forms from *any* competitor (Marketo, Eloqua, HubSpot, Pardot, etc.) into editable assets in Paminga.
We're in the quality/small issues phase. Hopefully it does not become a long tail.
Had an FSD milestone moment.
Went through a car wash and for some reason, the button wouldn’t turn blue. Could not turn on FSD.
I was surprised at how irritated I was to have to actually drive my car myself.
The experience of getting to a location is massively superior when you don’t have to do the driving.
And with AI watching relentlessly in all directions, I know it’s safer than I could ever be.
One thing that happened at Paminga today: We received a 23 page "Requirements" doc from a company evaluating a move off of Marketo.
The requirements all make sense, look good, and Paminga will be in great shape – which surprises many in MOps land, that a new platform has such depth and breadth.
Almost all assume that will not be the case.
What strikes me is that the document is soooo Marketo-brained.
To be clear, I don't know how it would be otherwise, given so many years of Marketo experience. I'm not criticizing, but observing and learning.
So many items in the doc are written in "Marketo speak". Not only does Paminga have the case covered, but with a clearly superior approach that MOps will absolutely love.
But translating to "the Paminga way" is the content/education that's on my mind.
We need to step our game with regard to Marketo -> Paminga translator. 🤔
And a HubSpot -> Paminga translator.
Check out the new "Split Nodes" in Paminga's Workflow builder.
- Random Splits with draggable split percentage
- Lock some split sizes, float the others
- Conditional Splits: Split on lead or opp stage or score, any/all field values, demographics, firmographics, behavior, & engagement without limitation
It's time for you to evaluate a move to a modern marketing automation platform.
Paminga is the MAP for MOps. See you at Mopza!
"Integration Quarter" continues at Paminga. Our Google Ads integration lets you push contacts into Custom Audiences and register Conversion Events based on any combination of conditions you choose.
Do this based on triggers (from Workato, Zapier, webhook) or create a perpetual Workflow to watch for the conditions of your choosing.
Do it directly from a .csv upload. Do it automagically as leads sync to Paminga from Salesforce – but only if the lead meets conditions of your choosing.
Paminga will blow your MOps mind 🙂
Marketing Operations: Paminga's Workato Connector lets you trigger any "Action Set" you choose in Paminga – amazing power that's so easy to use!
Add to/remove from perpetual workflows or drip series. Adjust lead stage and score. Set multiple field values... the list goes on for quite a while.
Use Conditional Actions to treat the same triggers differently, all inside your MAP, where your logic belongs.
And happy Monday 🙂
Q4 at Paminga will an integration-fest.
Our pipeline is filling with excellent opportunities – comprised of excited MOps folks – and wins are starting to land (2 yesterday 🙂), it's time for some integration drops.
Due to Paminga's unique global/conditional actions (a must see), these will all be incredible for scalable marketing operations.
Follow me here to watch us cook.
@okta SSO coming to Paminga likely next week.
I don't get to write much code these days. Had some Friday calls rescheduled so I picked this one from the todo list.
There's something very satisfying about permanently improving the experience and capabilities of Paminga for MOps.
Just got the verbal: $150M ARR company with > 325,000 mailable contacts is moving from Marketo to Paminga!
They wanted off Marketo due to lack of modern capabilities, platform improvement, "unfriendly" pricing tactics.
They compared Paminga head-to-head with HubSpot. Amazing quotes forthcoming from the Director of Marketing Operations about the clarity, ease of use, and capabilities of Paminga relative to HubSpot.
Let the games begin. 😏
Video: Personalization at Scale with Tokens in Paminga.
Global, Folder, and CRM Tokens.
Inherited tokens.
I forgot to show off Event tokens in this video. Darnit.
Clone that folder with all its assets and your token references are solid.
With thanks to my growing list of friends in the Marketing Operations community, Tokens in Paminga are super smoove! 🤩
Damned bots.
At Paminga, we regularly black list bots that generate bs email clicks.
This came across from the team in Slack today:
"Blocked 25 IPs with 351,813 hits in the last 24 hours"
Just got off a demo with big @HubSpot fan/user. I've been waiting to get some of these on our calendar 😉 Let's take a look at some quotes, shall we?
“The way this is built out is clearly very thoughtful”
“Much simpler user interface than HubSpot”
“It’s slick as hell”
“Your demo was eye opening to make me see that my expertise in HubSpot is knowing how to do workarounds.”
“Unified experience”
He wrapped up with a 2 minute riff on how he's never before seen software that is both easy to use and truly powerful – until he saw Paminga today.
If you're a HubSpot or Marketo user/fan and want to see what he's talking about, even if you're 100% not in-market at this time, I want to talk to you.
5 years later Marketo has added global tokens 👏 👏
At Paminga, we rolled out Global tokens along w/ Folder, CRM, & Event tokens about a month ago. And I guarantee the experience will knock your purple Marketo socks off. A quick Loom video 👇
result.ma/pcr2Mgw
This is never going to get old for me: prospects saying incredible things about Paminga when we wrap up a demo. I'll paraphrase what we just heard an hour ago:
Other platforms have "Frankensteined" features they added across years. They have different UIs for things that could be the same.
Paminga flows as one platform where everything is consistent and clear.
_ _ _ _ _ _ _ _ _ _
My paraphrasing is not doing this justice at all (though "Frankensteined" is a direct quote).
This person came to us via word of mouth in the Marketing Operations/MOPs community. Now he'll be a source of more word of mouth.
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