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HYBE CEO Lee Jae-sang confirms the company is closely monitoring BINI as a key indicator of Southeast Asia's growing market influence. In a recent address regarding the changing competitive landscape of the global entertainment industry, the executive explicitly recognized the Filipino pop group's success, stating that HYBE has been consistently tracking their movements. Lee noted that the rise of high-performing local intellectual properties (IPs) like BINI serves as a strategic indicator for multinational agencies to establish localized production hubs in the region. #BINI @BINI_ph