Marketing is Mind Control

“The amendment will now be submitted to the California Coastal Commission for certification review and will not take effect until certified by the Commission.” This is a big deal.👇

Marketing is Mind Control... And Clients can be the problem in the way of their success. Case in point. A former client recently launched the course project we had developed with her before she went a separate way ... thank GOD. During one of the final calls we had, she had abhorrently balked when it was discussed that AI clauses need to be in her contract, and the use of her TM with her licensees and teachers of the course she's offering as an affiliate package needs to be addressed because AI will allow them to easily duplicate the course in their brand and cut you out -- so there needs to be a discussion on that with your lawyer before you launch. It sparked a giant discussion/reprimanding because I suggested "we use AI in her marketing..." which I did not. She was vehemently against AI at all in her marketing or anywhere in her life because it's demonic and will bring about the apocalypse. I mean, by the end of the business marketing call, I felt like I had been reamed a new one from my grandmother. I let her go as a client not long after that, making sure our contract was fulfilled and we wished her the best of luck. Fast forward three years, and she's got a new JENNIFER (no shit) working lead on this project, and they've launched. YAY! It really looks great, love the tweaks they made, and it's ready. $899 per seat. Guess what? Her story most recently posted what popped up --- A little AI graphic of her tenants and her in AI fashion, sitting on top of a cake. So in three years, after berating a marketing team for suggesting she protect her courses from AI and she misunderstood, thinking we were going to USE AI TO PROMOTE HER.... her story graphics are 100% AI-made and posted via AI tools. Who knows what else is... And that's fine... we use AI tools (Heavily edited, properly prompted, and never with IP), but we don't SCREAM AT SOMEONE in a professional setting that it's going to destroy the world and cause them real mental harm and then adopt it as our marketing strategy either. CLIENTS CAN BE THE PROBLEM IN THE SUCCESS OF THEIR OWN BUSINESS. That's the point. Not AI. Not whether it will destroy the world spiritually, or with water shortages, or by taking all our jobs... but that CLIENTS who want to succeed often step right in front of themselves and put their anchors down while screaming for everyone to get out of their way. And as a marketing manager, I was tired of that type of abuse. So I stopped serving clients and started training marketing teams to keep boundaries, set parameters, and keep their sanity because while the "customer is always right" logic is well known, the "client is the problem" isn't easy to talk about because it destroys your business to complain about bad clients in hopes of getting good clients. But bad clients come in good client clothing because they WANT to succeed. They just need to get out of their own way and, to be fair, marketing managers are NOT business therapists. If you're a client who does these things--- DM us for coaching because you suck and need to get better so your business can be better. If you're a freelancer, marketing director or manager, or trying to be, and this resonates - so sorry... we have resources to build you (and your team) back up. But first, please read the book linked in our bio and reach out for a VIBE CHECK to become a GEM. We list some agency partners who want to take on authentic clients for good, authentic marketing work, and ... you could be one of them. Listen to this... if you want to: spreaker.com/episode/dismant… Note, this image was made with AI because canva was down the day we wanted to do this and GROK was available. Loved it. Thoughts?

We produce podcasts for business owners or ... anyone. It requires more than "record and SUBMIT" that many think are the main steps. Here is a new podcast opening song intro we developed, wrote, and created the music for in the voice of the owner, so everything in her brand jives... Being authentic can be cool and trendy -- without manipulating people. Anyway, if you're an esthetician, look into @nasnpro for their educational resources! There's a reason they are the trusted network of beauty students, mentors, business-owning estheticians, and formulators! LISTEN: audiomack.com/facethubradio/… The last event of the season is Sunday - tag an #Esthetician who needs to see this!

Most people think marketing is about controlling minds. This book is about the opposite. It breaks down the real psychology of influence so you can market with precision and integrity — no tricks, no pressure, no manipulation. Free on Kindle today for 24 hours only. - MONDAY 10/26 - (Posted early so you can plan ahead! Sorry if you're seeing this and it's not yet marked down!) 👇 Get the book on Amazon: a.co/d/0ierqAt3 #Entrepreneurship #business #EdwardBernays #marketingismindcontrol

FORTRESS: The Pentagon is preparing every major U.S. military base to survive 90 days without outside support — no civilian power grid, no global supply chains, no outside fuel or water. The initiative, revealed in documents reviewed by Fox News Digital, envisions portable nuclear reactors, massive battery storage, and microgrids that can disconnect installations from civilian electricity entirely. Strategic reserves of munitions, fuel, critical minerals, and medical supplies would be stockpiled based on wartime consumption rates. Civilian factories are being pre-identified to shift to defense production during a crisis. Pentagon chief spokesperson Sean Parnell put it bluntly: "Power is combat now. Without electricity, you lose communications, water, logistics, assembly lines and just basic military command structures." Full story here foxnews.com/politics/inside-…

CIA conditions public opinion from the Homeland, too.