Content Marketing for Fintech. Tweeting about Fintech, content marketing, Fintech marketing and cocktails. 🇬🇧🇪🇸🇫🇷🍸

Edinburgh, Scotland
Joined August 2016
Araminta 💸📲 retweeted
Araminta Robertson (@mintcstudios) believes that the best keywords come from understanding your customers, but the next best source is salespeople, who interact with customers, resolve issues, and offer valuable insights. maj.to/42ogJE2
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Araminta 💸📲 retweeted
Araminta Robertson (@mintcstudios) highlights the rising importance of attribution in 2025. As search begins in tools like ChatGPT, tracking conversions becomes trickier. First-party tools are key to understanding user behavior. maj.to/3ZG9NPC
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Araminta 💸📲 retweeted
Araminta Robertson (@mintcstudios) shares insights on prioritizing low-volume, high-ROI keywords based on signals like Google Suggest, related keywords, and customer interactions. maj.to/44ji1PB
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Araminta 💸📲 retweeted
Heeeeeere we go then! First up: @mintcstudios on content strategy, Ana Llorente Pérez on video, @willwaldronpr on outreach & linkbuilding, Ewelina Westcott on managing data and Lorcan Fearon on ecommerce marketing #brightonSEO brightonseo.com/schedule
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Araminta 💸📲 retweeted
Araminta Robertson @mintcstudios highlights the benefits of creating comparison posts @BrightonSEO “Customers are comparing competitors’ products before purchase more than ever before”. #BrightonSEO
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Araminta 💸📲 retweeted
In this weeks episode of the Internet Marketing Podcast I'm joined by Araminta Robertson @mintcstudios Fiona Brennan aka @EssentialsIndie to discus What is Content Strategy and are you doing it right? youtube.com/watch?v=QlQwNOpY…
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Araminta 💸📲 retweeted
On the #fintechtalents stage, Araminta Robertson of @The_FMH and @mintcstudios is asking great direct questions to three interesting panellists from @Pleo, Yabie & @io_volt. Interesting insights into growth challenges and what's working and not working for these companies #FTT23
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Araminta 💸📲 retweeted
Live at the @The_FMH in London Speaking later about @nude alongside @KrooBank Sharing unique ways to do marketing for consumer Fintech startups
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Araminta 💸📲 retweeted
Kicked off in earnest 🚀 #fmhsummer23 – at London, England
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Araminta 💸📲 retweeted
I love #fintech & #marketing so loving ⁦@The_FMH⁩ Summer Conference. Great insights from ⁦@LeonardBurger⁩ ⁦@SopraBanking⁩ to kick off. And kudos to @Ani_Nacheva⁩ ⁦@mintcstudios⁩ ⁦@HelenOwenEM⁩ ⁦@PhilippaArtus⁩ for organising!
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Araminta 💸📲 retweeted
Looking forward to @The_FMH's Fintech Marketing Summer Conference tomorrow 🚀 #fintech
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WE'VE SOLD OUT 🤩 The Fintech Marketing Summer Conference is 2 weeks away today & we've got a full house! If you've already got your ticket, get involved with the conversation ahead of the event by joining @The_FMH slack channel: fintechmarketinghub.com/slac… eventbrite.co.uk/e/fintech-m…
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Araminta 💸📲 retweeted
unpopular take: for all the discussion about AI in search, none of this drastically changes SEO if you were doing it as real marketing rather than tricking an algorithm.
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Araminta 💸📲 retweeted
🚨 Big #brightonSEO news🚨 I've done a terrible job of keeping it a secret but I can officially reveal we're bringing brightonSEO to the US 🇺🇸 The SEO conference you know & hopefully love but in the United States. Want to know when & where? Sign up here mailchi.mp/brightonseo.com/u…
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Another great #Fintech Happy Hour led wonderfully by Araminta from @mintcstudios - great to hear the funding journey of @Aveni_AI and @biscuittinco
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Araminta 💸📲 retweeted
Tomorrow evening our founder Sheila Hogan is speaking at FinTech Happy Hour hosted by @FinTechScotland for founders, investors & people in the industry to gather & discuss the joys & challenges of growing a FinTech company. Join her for networking & knowledge sharing!
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The next #Fintech Happy Hour is 20 April at @CodeBaseEdinb. Expect an evening of drinks for those in the fintech industry to meet and connect, this time focused on the funding journey & investment landscape. eventbrite.co.uk/e/fintech-h…+
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Araminta 💸📲 retweeted
With the complexity of navigating a tube strike in London, this is an impressive turnout for Day 2 of #Finovate 👏🏻
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Araminta 💸📲 retweeted
👇🏼this. Citing someone else’s stats in an intro is usually the tell that the person writing doesn’t have expertise on the topic
Does anyone feel like the more stats a writer uses, the less trustworthy they are? I just read an article that cited 22 different statistics to show 6 ways to do X. It was actually overwhelming and turned me off. would you agree?
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