Every $1 you invest in UX = $100 in return. I’ll provide you the missing 🧩 to maximize your ROI with products your customers love using. 18+ y. of design exp.
DMs open, more from me 👉
Joined March 2022
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What happens if a user makes a mistake in the required repetition of password entry during a registration process and the password is not accepted?
Try until it matches?
Give up in frustration?
Where do they get stuck?
How can you help the user?
🧵 A real-life example.
Eine fantastische Serie!
Ich bin recht nah am Wasser gebaut und ja, die Serie verlangt einem einiges ab.
Die unverblümten Szenen bleiben emotional stark haften.
Und es gibt Szenen, die dir sowohl vor unbändiger Freude als auch vor Entsetzen gleichzeitig den Hals zuschnüren. 1/2
Someone has stolen all the colors from my home feed. 😯🤷♀️
ALT Two pictures in only white: a living room and a plate with rice and chicken.
Call me old-fashioned, but I don't want to be greeted with "Yo".
I don't answer that. 🤷♀️
ALT unfriendly DM
True!
Haven't quoted something for a long time, but this should be spread!
We need to remember how good it feels to play around without anxiety and be excited about what may happen!
Special greetings to player #1 @adamfairhead 👋
Does someone else agree that snow and snowy landscapes - even in the city - radiate some subtle calmness?
It's as if nothing could happen to us because everything is coated with a guardian haze.
So soothing. 🥰
Brothers in spirit. 🙂
@AndyWardCRO
@D_Lewandowicz
ALT Twitter posts from two different guys about motivation to take action.
Yes, I am still here.
In the last few days I have only read and commented here and there when something interested me, spoke to me or touched me.
Sometimes it's okay just to shut up and listen.
Haha, great! :D
A comprehensible little story that anyone can relate to.
I don't like that the text is right justified.
But I like the text!
User experience:
DHL packing station → touch screen → select ship.
Scan parcel code (tedious, bitchy scanner).
Message: "There are no free compartments".
Question: Why doesn't the message come after selecting "ship"?
Already here it is clear that I need a compartment. 🤨
That is not an unpopular opinion.
That is something every company should consider.
A user may be unsure, but they are not stupid.
If they feel forced to do something they don't want, they will perceive you/your company as an enemy.
No one wants to be near an enemy voluntarily.
Unpopular opinion: this design is beautiful, but this is a bad pattern you should avoid.
You may ask why.
Let's talk about user cancelation 101: user first.
When you have two CTA, your main CTA should always be the action the USER is the most likely to want to take.
Not what YOU want the user to do. Put user first.
If I open the cancel page, it is because I want to cancel my subscription.
So the main CTA here should be "cancel my subscription", not "keep everything as it is".
Yes, I know, you want to keep your users.
But think about it.
Do you really think that users will stay because of these design tricks?
No. This bad pattern just adds a useless cognitive overload on your user, and the last thing he will remember from your business is "they don't want me to cancel".
Think about better.
If the user wants to cancel, the best way to avoid this is:
- to understand his problem
- maybe the product is not for him
- maybe he took the wrong plan
- your product is too difficult to use
- you don't have some important features
- you are too expensive
The best way to keep your users is not to create a bad cancelation user experience.
Here is what you should do instead:
- make the cancelation easy to find
- the main CTA should always be "cancel my subscription".
- ask a confirmation to avoid miss clicks.
- ask the user why he cancels
- make this cancelation survey optional. User should be able to cancel without telling you why.
- Otherwise, they will give you noisy feedback because they have forced to fill your survey, and you won't learn anything valuable.
If users have a pleasant last experience:
- they are more likely to subscribe again in the future
- they are more likely to recommend your tool
- they are less likely to let you a negative reward that will affect the reputation of your business.
So stop using "don't cancel" as a main CTA just because everyone does it.
Be smarter. Be different. Always think user first.
It's been quieter around here lately.
I wanted to give myself some time.
Time to let the thoughts flow without pressure.
If that doesn't result in four tweets a day, that's fine.
It's not the quantity that decides.
Feels better. :)
Poor website or app performance carries a little-noted risk: inexperienced users often feel it's their own fault if something doesn't run well.
Therefore, they stop using them because they are ashamed of perceived incompetence.
But it's not theirs at all!
I wondered earlier why everyone was talking about this "X". There was nothing to see in my case.
Now I open Twitter and understand: there is this unsightly designed, misshapen and crooked letter.
Please, take it away. I can not look at it ... 🫣
One thing is sure for me: breakfast tastes so much better when you've done your workout beforehand. 😀💪🏼
Good morning!
I don't know how often I've heard "But that's self-explanatory" from clients.
No, it rarely is.
If only because a customer is not a professional in the provider's field.
Many don't even know what kind of car tires their car uses.😉
Don't start from you.
You're not a benchmark.
There is nothing wrong with giving tips on how to do something better.
But customers often aren't about that at all.
It's about doing something satisfactorily enough that they can check it off.
That's why this and that are different things.
Which one does your customer need?
And what a game-changer that can be!
See the game industry: those who listen and then develop through player feedback for the players create loyalty and a close level of communication.
Does it take work?
Of course!
But it's worth it!
(👋🏼 @Blizzard_Ent )
