I’m currently attending IETF 119 in Brisbane and I’m struck by the significant influence @Cloudflare has established in the standards domain. The decision to invest in producing impactful RFCs and peer-reviewed research papers (and successfully shipping the underlying tech!) stands out as one of the more astute long-term strategies the company has followed. While technical blog posts are engaging and signal that a company employs smart people—beneficial for startups and positively reinforcing for larger firms—the act of publishing groundbreaking research that leads the industry underscores the presence of professionals capable of shaping technology on a worldwide stage. This type of leadership is crucial for earning the trust of large enterprise clients and partners. Check out the list of publications from Cloudflare Research alone: research.cloudflare.com/publ…. Powerhouse results from a powerhouse company.