moses

“I learnt from what you taught yesterday.” This was one of the reviews I got after my session and it reminded me that speaking at an event is one thing, but leaving people with something valuable is another. I was invited by @movement_comm to speak on their X space titled: Beyond Learning a Skill: The Art of Marketing Your Skill 2.0 (Niche based) on 4th November 2026 I accepted the invite and was determined to impart from my experience I was to speak on crypto (Web3) marketing and KOL management I was asked some questions and if you missed it this recap might just help fill you in, so keep reading. 1️⃣ Why do marketers and aspiring KOLs struggle to attract opportunities despite being active and having the necessary skills?: I started by defining what being “active” means. Some persons might be consistently posting the wrong content e.g gm posts, or doing the wrong things and say they’re active. So being active in the right thing is paramount. Some of the reasons: -They’re active but not specific: Niching down sounds limiting but it’s actually the best way to be recognized and build authority in a particular area. Niching down to the narrowest market you can think of. For instance, I’m currently niching down to product retention in the Web3 space as a growth marketer. It doesn’t mean I don’t have the expertise or knowledge of other marketing strategies but I’m picking one just for that specificity. It’s an experiment for me as well so let’s see how it goes. -They wait to be picked: Instead of waiting for opportunities to come to you or cold dming/job hunting/applying for jobs just like that, why not pick a brand that you’ll really love to work with and act as though you’re already working with them? You need to showcase to them and the world that yes you’re really good at this thing so you document publicly and privately as well (private, I mean your portfolio). You can do this for different brands. The good thing about this is you’re learning in the process. It doesn’t matter if you fail at a particular thing but you’re failing forward because you’ll receive feedback from those who would engage you. In the process, you’re building your case studies and results which are some of the important things recruiters look out for. This is already getting too long so I’ll stop at 2 and go to the second question I was asked. (If you’d like me to post everything, I can have a part 2 of this, just let me know in the comments). 2️⃣ What practical strategies can people in crypto marketing and KOL management use to position themselves, build credibility, demonstrate results, attract projects, and secure valuable partnerships? -Pick a specific niche and go deeper into that. Narrow is easier to hire because people can quickly understand what you do, the problem you solve and where you fit. -Show your thinking in public. This is another way to distribute your content by quoting posts, dropping your thoughts on trending topics, giving thoughtful replies in comments etc. Don’t just show up to post, show people how you think and what you bring to the table. -Be valuable but understand what being valuable means. Being valuable isn’t just about being active or visible. It’s about having something useful to contribute, solving problems and making it easier for people to see why they should work with you. It helps you attract those you yearn to connect with and makes everything easy for something that seemed difficult. So yes, I got some reviews of how my session was impactful and I hope to do more cause I love teaching (yeahhhh I really do)