It's clear minded to understand successful participants in the new culture industry by their entanglements with growth industries of our time (i.e recorded music hasn't been the main product of value for a while) LVMH and the luxury industry has its artists, Apple has its artists, Big Tech has its artists, Crypto has its artists, Social Media has its artists, Gaming has its artists, Festival tourism has its artists etc. These industries often reinforce each other, with the luxury industry funding festivals for example. Not a judgment, just how it is. Interesting art still happens in these conditions and many artists participate non cynically with a genuine interest in other fields, but the critical infrastructure would benefit by digesting this industrial reality. You can't read the growth of an artist in the way one once did when the music industry, for example, was the big dog. It's easy to confuse as when the industries of selling music were thriving in the before times, successful participants were desirable for endorsement in other areas. That has been inverted over the past decade or so, where you could argue that desirability in those other growth industries has become just as, if not more, important to the ability of an artist to grow something sustainable. Everything becomes clearer when you accept this, for better and worse.