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The Golden State Valkyries' story is crazy. In 2023, the Warriors ownership group (Joe Lacob, Peter Guber) paid $50 million for a WNBA expansion team. Lacob promised that they would win a championship within five years and also lead the league in revenue. Now, in just their second season, the Valkyries have accomplished both. • 12,000+ season ticket holders (90% renewal rate) • 40+ sponsorship partners (JPMorgan Chase, etc.) • $100 million in annual revenue (WNBA record) • 44 straight sellouts (league-leading attendance) • 2026 WNBA Champions (beat the Atlanta Dream) And here's the craziest part... Not only did Lacob and Guber negotiate a clause that let them pay the $50 million expansion fee over 10 years, but the last three expansion teams sold for $250 million each, and the Valkyries are now valued at $1 billion. That is 20x more than the $50 million expansion fee, and it makes the Valkyries the most valuable franchise in women's sports history. Today's newsletter breaks down all the details. READ: huddleup.substack.com/p/how-…