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your youtube videos aren't supposed to just get views.
they're supposed to get you clients.
most people post and pray. here's the 3-step system to do on your next video instead 👇
first, get this straight:
views don't pay you. booked calls do.
a video with 800 views that books 3 sales calls beats a video with 80k views that books zero.
so every video needs to do 3 jobs:
1️⃣ get found
2️⃣ keep people watching
3️⃣ turn viewers into leads
step 1: title it like a search, not a diary
youtube is a search engine. people type problems, not stories.
❌ "my sales journey"
✅ "how to close high-ticket clients without being pushy"
a reel is usually dead in days. one good search-based video can bring you leads for years.
steps 2 and 3 below 👇
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"youtube doesn't work for my industry"
we hear this a lot.
but think about it. people search youtube for:
- how to fix their roof
- which crm to use
- how to file taxes
- how to hire sales reps
if someone has ever googled a question about your industry, there's a youtube audience for it.
it's just smaller and way more valuable than a viral audience.
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word-by-word popping captions work great on shorts.
on long videos they get tiring. keep them for key moments.
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what's stopping you from starting a youtube channel for your business?
time? camera? not sure what to say?
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i'm begging you to stop trying to record the whole video in 1 take.
do this instead:
1. record in small parts
one point at a time. pause between them.
2. if you mess up, just say the sentence again
don't stop recording. your editor will cut the bad take.
3. look at the lens, not at yourself on the screen
4. clap once when you restart a line
it makes a spike in the audio. easy for the editor to find.
5. record 10 seconds of silence at the start
it helps clean the background noise.
these 5 things make the edit faster, cleaner and cheaper.
and you'll feel way less pressure when filming.
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editing tip: cut on the action.
if you cut mid-movement, the viewer's eye follows it and the cut feels smooth.
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if you're not sure what to post, use this mix:
- 50% how-to videos (people searching for answers)
- 30% story videos (your wins, your mistakes, client stories)
- 20% opinion videos (what you think is wrong in your industry)
how-to gets you found.
stories build trust.
opinions make people remember you.
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title idea for any business channel:
"what i'd do if i had to start [your business] from zero"
works in almost every niche.
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what to look for when hiring an editor for your youtube channel:
- they've edited videos like yours before
- they ask about your audience, not just your footage
- they can explain why they made a cut
- they deliver on time, every time
- they give ideas, not just follow orders
skills can be learned. being reliable and having taste are harder to find.
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btw, your first 10 videos will be bad.
that's not a reason to stop. that's the price of video 11.
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if your editor takes 2 weeks to send a video, you don't have an editor.
you have a waiting list.
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how we'd turn one sales call into a month of content:
1. write down every question the lead asked
(or record the call, with permission)
2. pick the 4 best questions
the ones you hear on almost every call.
3. each question becomes one long video
"how much does X cost?" "is X worth it for a small business?"
4. cut 3-5 shorts from each long video
5. send the long videos to future leads before their call
result: 4 long videos, 15-20 shorts, and calls that close easier.
your buyers already told you what to make. you just have to listen.
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what makes someone click your video:
1. the thumbnail
2. the title
3. who made it
what makes someone stay:
1. the first 30 seconds
2. the pace
3. if you keep the promise of the title
most people spend all their time on the stuff in the middle.
the click and the first 30 seconds are where the video wins or loses.
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