DL eng building https://xitter.cf/t.co/o46R0w3gK4 - outfits from your closet. I write about b2c, sharing both wins and fails backed by @AntlerGlobal member @fdotinc @ns climber
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Joined September 2012
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WE BUILT ONBOARDING AROUND OUR BIGGEST WEAKNESS
nobody wants to photograph their clothes so we killed this step
aesty.ai builds your digital closet from your camera roll in ~2 mins
all on-device, nothing leaves your phone
design inspired by @lihachyov
live! 🚀
already made one for slideshows
it’s fashion/lifestyle-heavy, but most formats work for any app
figma.com/board/ChAthIxdUSA9…
not a promo but this is a genius marketing strategy
10mo ago we did the same with covers.aesty.ai and got tons of downloads for aesty.ai and i still see our generated covers sometimes over there
i just open-sourced the results of my claude trendwatch: the UGC hook formats selling apps on tiktok right now
board + the skill to run it yourself 👇
figma.com/board/oy1cWG5xkzhf…
day 228 building aesty.ai in public!
- pushing tech release
- polishing onboarding bottle necks i've found recently
- posted an article about my UGC/FGC pipeline, gonna share in comments
let's goo!
the article i am talking about: xitter.cf/nestymee/status/211472…
stop making it perfect
you don’t need one perfect video, you need twenty rough ones to test and a hook that holds
a creator quoted me $250 per video. i filmed it myself for free
now claude finds the viral hooks, tells me what to film, picks the takes, edits and schedules through postiz
paid collab with postiz, which i use every day and love with my whole heart!
🤝 Paid partnership
turned a screenshot into a way to get new users
aesty try-ons used to get screenshotted and sent to friends
now it opens as a page - the outfit, every item in it, and a button to try the look on your own photo
thank you anna!!
also nominating @burninganna for networker of the year: she introduced us to a few of our angels and is the reason i started posting here a year ago 🫶
Nominated my super talented friends for the Cosign Awards 2026! 🏆
Rising Stars
@heymikasagi & @caffeinum - Mika & Aleks, Firegoat co-founders who foresaw the Internet of Agents early
@daniel_dhawan - Daniel, co-founder of Rork (a16z speedrun 005)
Engineering
@katedeyneka - Kate, founder of Reelful (a16z speedrun 007), ex ML Eng Snapchat
@korzhov_dm - Dmitry, co-founder Ryze
@rebryk - Yurii, founder of Fluently (YC W24)
@sergeybunas - Sergey, co-founder of 21st.dev (YC W26)
Product
@korablev - Serafim, co-founder of 21st.dev (YC W26), has some of the best product taste I’ve seen
Marketing
@irabukht - Ira, marketing machine, co-founder Ryze
@promptbabe - Tanya, paid ads & creative production guru
Growth
@acooldora - Dora, driving growth at Rork
Poster of the Year
@nestymee - Nadia, founder of Aesty, with a 227-day streak of daily build-in-public videos, 8.5K+ followers, and a fully organic launch with 1.7M impressions!
AI Researchers
@sasha_borzunov - OpenAI researcher whose previous work on Petals was cited by Anthropic!
@aimalysheva - Sasha Malysheva, founder of Mostik AI, PhD in RL, ex-DeepMind & Google X
Also wanted to nominate @vargastartup and @ivanidze404 for Rising Stars, but couldn't find their profiles on Cosign @eriktorenberg
day 227 building aesty in public
- checking analytics from recent influencer videos
- continue outreach
- testing new release
let's go!
day 226 building aesty.ai in public!
- final preps for a new tech release (updated in-app models)
- more collabs with influencers coming soon
- recording more UGC/FGC videos
let's goo
Absolutely love that influencer collab 😮💨❤️
tiktok.com/t/ZPLACDtHH/
that's crazy that 18% of funeral homes post prices online and the other 82% know you won't call around when you just lost someone
wild that this still works in 2026
i asked chatgpt how to plan a funeral.
it said to call a few funeral homes and ask for price lists. makes sense when only 18% of them post prices online, it had nothing to show me.
every other industry figured out online shopping 20 years ago. this one still runs on phone calls.
so 8 in 10 families call one place and say yes to an $8k decision, sometimes from a hospital hallway.
why are we fine with that?
episode 2 of building an ai-native funeral company in public.
